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nDash Writer Profile for Lauren Treadwell

Lauren Treadwell

Headline

Financial Content Specialist

About Me

I’ve helped build the brand of a number of now-prominent startups including Wealthfront. I’ve also supported the content efforts of well-established organizations including: 

* Nasdaq

* Experian

* Massachusetts Institute of Technology

* Oracle

* Discover Financial Services

* World Trade Centers Association

* eBay

* The Motley Fool

* Certified Financial Planner Board of Standards

* PwC

* Aflac

I use strong analytic skills to translate raw data into compelling marketing and educational content. My keen understanding of what audiences are looking for means that they fully engage with the content I develop; it makes them take action. In short, the content I create is engaging, functional, and, most importantly, effective.

My specialized insight includes the ability to uncover overlooked niches and buyer personas as well as proficiency in the regulatory compliance requirements of financial marketing materials.

Among my proudest accomplishments are:

* The content campaigns I provided for software firm Unit4 overtaking events as the main source of leads and increasing engagement by 300%.

* The same content being nominated for the 2015 ERP Writers’ Award.

* Being named the 2017 Fit Small Business Content Marketing Expert.

* Developing opening, closing, and housekeeping remarks for all plenary and discussion panels for the 2018 PwC Canada’s Designed to Disrupt  Conference.

Industries I Write About

Finance

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Technology

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My Writing Samples

Guide to Government Benefits: Social Security, Medicare, Medicaid, Unemployment Insurance...

Part of the Best Little Books series, this guide provides a concise but thorough description of the most popular government benefit programs. Author: Lauren Treadwell Published: March 22, 2012 ISBN-13: 978-1614640523 ISBN-10: 1614640521

https://www.amazon.com/Guide-Government-Benefits-Unemployment-Disability/dp/1614640521/ref=sr_1_1?s=books&ie=UTF8&qid=1459977461&sr=1-1

Wealth Management Email Course

A companion course to a book for ultra-high net worth readers who want to protect their wealth.

https://media.journoportfolio.com/users/17737/uploads/35f66447-1e42-4f0f-a610-8c33a0c61a59.pdf

Whitepaper - The Value of Time

Time is Money - Money is Time: One of the best-known axioms in the business world. But can we put a dollar amount on the value of time? There are only so many hours in the workday and each one is intrinsically valuable. This is especially true for sales teams since the ineffective use of time quickly turns into lost deals and decreased company revenue.

http://journoportfolio.s3-website-eu-west-1.amazonaws.com/users/17737/uploads/33c7d7ca-49d2-4153-b0eb-653a626d50d1.pdf

5 Things You Didn't Realize Can Tank Your Credit Score

These everyday activities may be covertly ruining your credit.

http://www.fool.com/credit-cards/2016/12/03/5-things-you-didnt-realize-can-tank-your-credit-sc.aspx

Leveraging the Power of Language for Change

Ghostwritten piece on the significance of language when working for social change.

https://medium.com/prosperity-now/leveraging-the-power-of-language-for-change-b7e4e0ca5630

How to Source Products From China

Sourcing products from overseas is actually a lot like dating

https://blog.sendwyre.com/how-to-source-products-from-china-9d570f6acbd1

UNIT4 Agresso ERP Case Study - Coventry City Council

UNIT4 Agresso ERP Local Government Platform underpins a transformation programme that has saved over £3M to date.

http://cdn.unit4.com/documents/en/case-studies/5111%20Coventry%20City%20Council_CS140811UK.pdf

CFO Strategic Empowerment Series 1

How CFOs become truly strategic players by deploying the Business Empowerment Maturity Playbook.

http://info.unit4.com/rs/900-SZD-631/images/U4-ALL-GEN-WP-CFO-Strategic-Empowerment-Series-1.pdf

Can Last Year’s Tax Cuts Rescue the Flagging Retail Sector?

As the first quarter of 2018 comes to a close, investors and economists alike are weighing the effects of recent tax cuts on capital markets.

http://journoportfolio.s3-website-eu-west-1.amazonaws.com/users/17737/uploads/a55535b2-08f5-4603-859e-e2c762a8bb3b.pdf

Optimizing Customer Experience for Financial Services

An increasing number of financial services companies are discovering that customers actually take identifiable, predictable paths that can be uncovered with a comprehensive, top-down view of every customer interaction on every channel.

https://centricdigital.com/blog/omnichannel-customer-experience/optimizing-customer-experience-for-financial-services/

Pay Bills Early? Only If You Want to Save Money

It's no surprise that being prompt with your bill payments saves you from late charges and frees up your income early in the month. But there are other benefits that may not be so apparent. Whether it's debt or utilities, getting your bills out of the way early can pay off even more than you think.

http://www.wisebread.com/pay-bills-early-only-if-you-want-to-save-money

5 Things You Can Do in 15 Minutes That Could Save You $1,500 This Year

There are 101 things you can do to improve your life if you have 15 minutes to spare, and saving yourself some serious cash is one of them. In fact, you can reduce some of your most costly expenses and put almost $1,500 in your pocket in the same time it takes to check your Facebook feed.

http://www.wisebread.com/5-things-you-can-do-in-15-minutes-that-could-save-you-1500-this-year

7 Bizarre Ways to Stay on Budget (That Actually Work)

Budgets fail for a number of reasons, but the most common one is that we simply do not follow through. Everyone's optimistic and driven during the initial planning stages, but actually putting the plan into action often decreases enthusiasm and motivation. If the traditional ways of staying on budget aren't working, you may have to resort to more drastic measures. Here are a few tips that are so crazy, they just might work.

http://www.wisebread.com/7-bizarre-ways-to-stay-on-budget-that-actually-work

Betterment vs. Wealthfront: Here’s the Best Robo-Advisor

Betterment and Wealthfront are two of the biggest names in automated, web-based, investment portfolio management. Both aim to simplify options, offering a broad selection of exchange-traded funds, and streamline investing decisions via sophisticated algorithms that allocate and optimize portfolios. This human-less process translates into lower costs for customers, making robo-advisors a popular option for beginner investors and experienced investors alike.

https://www.gobankingrates.com/investing/strategy/betterment-vs-wealthfront-heres-best-robo-advisor/

How FinTech Is Shaping the Financial Services Industry

Is your business embracing the FinTech that’s shaping the future of the financial services industry?

https://centricdigital.com/blog/fintech/how-fintech-is-shaping-the-financial-services-industry/

Experience

Content Creator and Strategist

Supporting a broad range of banking institutions, investment firms, other financial companies, healthcare organizations, and tech companies with innovative content strategies and compelling marketing material that engages new clientele and strengthens existing customer relationships.

Company: Sharp Financial Content

I worked there from 6/2011 until now

Freelance Writer

I have developed the ability to explain complex financial topics in a clear, easy-to-understand manner. I can also provide in-depth explorations of money-related subjects for more knowledgeable audiences.

Company: Various Publishers

I worked there from 9/2000 until now

Copy and Content Editor

I provide a full spectrum of proofreading and revision services including copy, substantive, and developmental editing. Serving as quality control for both print and digital media, I ensure that organizations produce clear and effective communications.

Company: Various Publishers

I worked there from 6/2005 until now

Content I Write