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nDash Writer Profile for Sara Richmond


Communications ☆ Content Marketing ☆ Training

About Me

You might ask, “What do marketing, organizational development, and consulting all have in common?” Two things: a strong understanding of human behavior and excellent communication skills. Our job is either to serve the customer or serve someone who does. I've done both in my career. I’ve worked directly with clients to improve their customers' experience. I’ve also provided client-facing associates with better processes, tools, and training to improve their effectiveness, and I’ve led organizations to develop brands that attract both customers and talented employees. Simon Sinek has famously said, “100% of customers are people. 100% of employees are people. If you don’t understand people, you don’t understand business.” My professional background has provided me with a strong empathy for both customers and employees. I also have Master's degrees in psychology and business. This unique perspective has made my communication strategies more successful. ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ☆ I'd love to connect and learn more about your business! ☆ ✎ sara@sararichmond.com

Industries I Write About


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Health & Wellness

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Content Marketing & Communications Consultant

Provides freelance content marketing, writing, training, and strategic communication services for startups, small businesses, and growing companies. ★ Services include branding and marketing strategy consultation, blogging, ghostwriting, copywriting, website design and content, press releases, grant or award applications, proposals and RFPs, employee and client training materials, case studies, ebooks, white papers, flyers, brochures, slides, webinars, email campaigns and newsletters, job descriptions, training, and social media management (LinkedIn, Twitter, Facebook). ★ Clients have included tech startups, marketing and advertising agencies, staffing agency, private school, medical practice, and individuals. ► Visit me at http://www.sararichmond.com/

Company: Sara Richmond LLC

I worked there from 4/2016 until now

Director of Marketing and Talent Development

As head of marketing and human resources for a B2B SaaS startup, I did everything from strategy to execution, including: ★ Branding & Demand Generation: Defined brand elements and then developed an integrated marketing strategy that included inbound and outbound lead generation campaigns, calendar, and budgeting. Redesigned website, created landing pages, wrote case studies and ebooks, delivered webinars, and developed sales tools. ★ Marketing Communications & PR: Managed go-to-market PR strategy, developed press releases, wrote award and speaker applications, led research and competitive intelligence initiatives, composed all external communications and bylines, and served as media contact. ★ Content Marketing & Social Media: Managed social media presence and served as blog editor, writer, and ghostwriter (85 posts in one year). Year over year, organically increased Twitter by 37x and LinkedIn by 6x. Also increased web traffic by 298% via primarily inbound tactics. ★ Customer Success: Facilitated a branded customer experience, including development of customer newsletters, partner communications, product marketing and release planning, onboarding resources, and trainings. ★ Human Resources & Talent Development: Developed all employee policies, documentation, and procedures from the ground up. Spearheaded employee communication efforts through weekly newsletters and team events. Led the talent acquisition and employee onboarding process while serving as general HR leader for employee relation issues, performance management, training, and organizational development efforts for our small but growing team.

Company: Vennli

I worked there from 4/2014 until 4/2016

Director of Talent Development

Spearheaded the organization's talent development strategy: ★ Learning & Development: Created and delivered solutions for new hire onboarding, sales effectiveness, consultative skills, industry knowledge, and product training. ★ Organizational Development & Communications: Co-led efforts to update corporate mission, vision, and values. Led design and management of corporate intranet and supported employee communication efforts related to strategic initiatives and organizational changes. ★ Leadership Development: Developed training and resources to improve manager skills, including a monthly manager newsletter and workshops. Also delivered executive onboarding programs and supported M&A activities. ★ Product Marketing: Collaborated on cross-functional teams to support product development, go-to-market strategy, M&A integrations, internal and client communications, sales and service enablement tools, and training efforts.

Company: Press Ganey

I worked there from 8/2012 until 4/2014

Director of Proces & Training

Lead efforts to improve organizational and client outcomes: ★ Talent Development: Developed, executed, and maintained comprehensive onboarding and training programs for client-facing business units. ★ Process Improvement: Redefined complex cross-functional processes, including development of process maps, documentation, and training. Resulted in 50% reduction of setup time and increased customer satisfaction. ★ Organizational Development & Communications: Supported significant organizational changes such as restructuring and M&A activity by assessing associate needs, providing change management training and tools, defining decision rights, and developing role definitions. Created a professional development program to retain and engage top talent in high turnover group. ★ Product Marketing: Supported product development and marketing by developing internal and client-facing processes, communications, and training to support go-to-market and branding. Created field enablement content such as training decks, sales FAQs, playbooks, scripts, and webinars. ▲ Promoted from Manager to Director

Company: Press Ganey

I worked there from 8/2009 until 8/2012


Partnered with large healthcare systems to facilitate the measurement and improvement of their patient experience. ★ Consulting: Interpreted research and provided quality improvement recommendations to leadership teams. ★ Customer Success: Managed implementation of new client services and ongoing account maintenance, including survey development, sampling management, and reporting. Onsite presentation scores in top 5% and client satisfaction scores above 95.0 all three years. ★ Talent Development: Developed and conducted training programs for peers. Served as mentor for new consultants. ▲ Promoted from Staff Consultant to Lead Consultant to System Consultant

Company: Press Ganey

I worked there from 7/2006 until 8/2009


Provided individual, family, and group therapy. Other work included case management, curriculum development, program management, business development, marketing, grant writing, office management, team management, and patient satisfaction measurement.

Company: Non-profits

I worked there from 12/2003 until 7/2006

Content I Write