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nDash Writer Profile for Simon Busch


Editor, writer and digital publisher

About Me

I'm an editor and writer who has worked at a senior level at CNN, The Guardian, The Financial Times and MSN. I specialise in lifestyle editorial, including travel, but also have a high-profile background in news, the arts and the public sector.

I have launched and edited whole websites and apps, as well as coordinating digital production across mass-audience publications. For more on my background, and for editorial samples, see my portfolio, AroundtheBusch.com.

Industries I Write About


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My Writing Samples

Sweden's incredible ice orchestra

Orchestra playing ice instruments stages winter concerts in Sweden


8 French Cities You Must Visit Before You Die

Eight great French cities that aren't Paris


The essence of Essaouira

Simon Busch explores a surprising corner of Morocco


Should Men Spa?

It’s time we reclaimed our ancient right to sweat it all out, says lifestyle and travel writer Simon Busch


How to be a savvy solo traveller

Mulling a little adventure for one? Ironically enough, you wouldn’t be alone. The growth of singles-oriented tours, books on the subject and the general decline in pairing for life all point to a rise in solo travel – for women and men


Turf wars

Campaigners and theorists are challenging the American obsession with front lawns


Wine, women and sad songs

WHO are they to judge anyway, but Spanish men say of Portugal that it is the only country where your mistress is uglier than your wife


Britain's busted flush

Victorian pioneers brought the modern toilet to the world. Now, a lack of investment has seen a huge decline in public lavatories, and a nation caught short



Head of content

In charge of all content production and planning across a 1,000-strong Ministry of Justice agency; run the editorial team; train staff throughout the organisation on 'plain English' usage and web writing; advise on digital publishing strategy to GOV.UK standards; Office of the Public Guardian is one of the UK government's 'exemplar' digital agencies

Company: Ministry of Justice (UK)

I worked there from 3/2015 until now

Feature writer and Financial Times columnist

FT Weekend columnist for four years; prolific ongoing contributor on travel and culture to publications including the Guardian, CNN and BuzzFeed

Company: Freelance

I worked there from 1/1997 until now

App publisher

Conceived and managed launch of mobile-optimised digital magazine for TravelSupermarket.com; researched publishing platforms and commissioned design agency, writers, subs and picture researchers; ran internal and external team of 10; app sent to audience of 3m and gained 10k subscribers a month; shortlisted for Travel Media Awards 2016

Company: TravelSupermarket

I worked there from 1/2015 until 12/2015

Editor (contract)

Edited consumer travel vertical, including features, email newsletters, social content and hundreds of SEO landing pages Overhauled content strategy, including tone of voice, content types, story subjects, writers and image libraries Planned editorial calendar and managed network of 50 freelancers Doubled content page views and tripled click-through rate

Company: MoneySupermarket

I worked there from 5/2014 until 12/2014

Senior digital editor

Set up Europe, Middle East and Africa travel section on CNN.com; commissioned and produced all regional content and ran contributor network; wrote news stories, features and social media posts; section became most viewed on CNN.com (20m monthly PVs)

Company: CNN International

I worked there from 6/2013 until 2/2014


Editorial lead for publications sent to 3m subscribers, with £5m annual revenue; oversaw high-volume, high-quality production flow of 16-strong editorial team; coached staff; devised editorial training programme Represented company to media

Company: Travelzoo

I worked there from 11/2011 until 6/2013


Built travel site up from launch to be most popular in UK (10m monthly PVs); commissioned and produced freelancers’ features, shaped commercial and editorial strategy on the basis of analytics; site shortlisted for prominent awards

Company: MSN Travel

I worked there from 8/2008 until 11/2011

Content I Write