nDash Writer Profile for Saida Boujemaaoui

I help financial institutions build trust with their prospects with compelling and persuasive marketing content. 

For 7 years, I worked for the Royal Bank of Scotland in various customer service roles. I also have a master's degree in Cultural Anthropology and I am a NLP Practitioner. My background helps me understand your clients, not only in regard to their day-to-day business, but also on an emotional level.

I don't just write content. I have a great balance in being a technician (writing compelling and persuasive content) but I also have a strategic mind. I'm a fast learner and I understand complex issues, strategy, and vision. I love to look at the bigger picture and strategize to get maximum results out of the work I do for you. My clients trust me and value my opinion and work ethic.

Industry Insider

Working for RBS, I learned a lot about the financial institution industry. I started out as a regular first line client service representative for multinational corporate clients. Within a year of working as a client service agent, I became a senior client service rep and after that, I transferred to the second line where I worked as a billing specialist. I ended my 7-year career with RBS as a business analyst in charge of billing process improvements.

People Person

I've always had a thing for people, that is, for wanting to understand people of all nations, races, religions, and cultures. Maybe, it was about understanding myself, as a bi-cultural kid. Maybe it was just about making sense of the world. Whatever triggered this obsession, it's something that I take with me in everything I do. Writing is about speaking the language of the people you are trying to reach, and you can't speak their language if you don't understand them.

Focus on Results

I love to create beautiful content. But my content needs to drive results for my clients. Otherwise, it's worthless. That's why I continue to keep myself up to date with what works best in content marketing and sales. I think of copy and content writing as a mixture of science and art: you need the science for the results and you need the art for the emotional connection.

Millennial Reach

Trying to reach Millennials? I'm a 1984 - Yes, that's how old Millennials are! - Millennial. I know what language to use to address Millennials and I know what matters to them.