Elizabeth Gough-Gordon - Content Strategist, Marketing Manager, Writer/Editor,

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nDash Writer Profile for Elizabeth Gough-Gordon

Headline

About Me

Strong writing and editing skills for a range of audiences in short and longform formats. Experienced in development and implementation of content and marketing strategies for events, digital media, and brands. Skilled in digital analytics and metrics (including Omniture, Google Analytics), as well as paid/organic reach and SEO. Well-versed in emerging social media platforms and tech trends.

Industries I Write About

Health & Wellness

Science & Medicine

Experience

Content Development Specialist, Marketing Manager

Curate relevant events for email newsletters (15 per month) and edit copy to tailor content to specific audiences based on scientific topic areas (ie, neuroscience, cell and molecular biology, clinical medicine, etc.). Draft and edit profiles of upcoming presenters for the Academy website to promote events and programs. Work with program managers to find suitable speakers to profile, conduct background research, and interview subjects via phone or email. Develop style guide for Academy materials to ensure consistency across print and digital properties. Proofread and copy edit Academy materials. Collaborate with marketing team and program managers on overall marketing strategies for events and programming, including flyers, email newsletters, social media, and other promotional avenues. Create social media content to promote Academy events (Twitter, Facebook, LinkedIn, and Google+), including social-only marketing images and copy for posts. Coordinate with promotional partners on social media strategies prior to and on the day of events. Research existing content to post on social media related to upcoming events as a content marketing strategy.

Digital Content Editor

Drafted, edited, and proofread concise web content (300-500 words) on pharmacological research, safety recalls, emerging medical technology, and breaking news in the field of health and medicine using SEO best practices. Wrote monthly feature article (1,000 words) on technology and medicine, including topics such as smartphone apps and devices for practitioners and patients alike. Utilized PublishThis to curate from across the web, with 200-300 word annotations keeping to the brand's point of view. Developed and maintained marketing strategies for eMPR.com, including social media outreach (Twitter, Facebook, Google+, LinkedIn) and daily email newsletters targeting medical specialties. Researched web analytics daily via Adobe Marketing Cloud (Omniture) and data specific to each of our social media platforms and email newsletters for targeted marketing campaigns. Updated website landing pages, including images and featured stories on a weekly basis using custom CMS.