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nDash Writer Profile for Vidhya Ravi


Marketing @ Internet.org by Facebook

About Me

Vidhya Ravi is a leader and successful career marketer with over 13 years of experience at the intersection of consumers and technology. She’s passionate about leveraging learning between industries to build and grow market inspired technology brands. A skilled storyteller with extensive global experience, she has launched new products and international marketing campaigns for some of the world's most well known brands, including Facebook, Neutrogena, Lancôme, Wella Color Charm, Clairol Professional, Ghirardelli Chocolate, Intel, Asus, and HP. She has a strong background in creative development and agency management and a personal interest in coaching and leading teams to success. Vidhya currently works at Facebook as a Brand and Go-To-Market Lead for Mobile Financial Inclusion and Unconnected Audiences for Internet.org by Facebook. Specialties: Content Creation, Marketing Leadership, Brand Marketing & Management, Co-Marketing, Agency Management, Go-To-Market, Partnerships, Sponsorship, Event Marketing, Advertising & Consumer Promotions, Campaign Management, Trade Marketing, Retail Marketing, New Product Launch, General Management, Finance.

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My Writing Samples

Have Kids, Will Work

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Comprehensive list of published articles

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Female Leadership = 16%?

3 Ways to Increase the Percentage of Woman in Leadership



Global Brand & Partner Marketing for Internet.org

Manage a team to drive the marketing strategy, growth, and campaign management of the Internet.org Initiative (including products and programs - Free Basics by Facebook, Grassroots Outreach, and Mobile Financial Inclusion). Areas of responsibility include: • Global creative management of Free Basics by Facebook, including storytelling, local content partner engagement, and bespoke film campaigns in Asia and Africa. • Partner creative development and media plans across TV, Print, Radio, Out of Home, and other channels for co-branded Facebook + Partner campaigns across APAC. • Development and evaluation of a grassroots marketing program focused on driving 1:1 education to get the "unconnected" connected. • Establish and roll out Go-To-Market marketing strategy and engagement for initiatives designed to increase digital financial inclusion across the globe. • Team leadership - including vision, recruitment, retention, and coaching. Portfolio Examples: Free Basics Global TVC's from Philippines and Nigeria Assorted Co-Marketing TVC's from Pakistan, Philippines, Bangladesh, Thailand, Cambodia, Maldives and Mongolia.

Company: Facebook

I worked there from 5/2015 until now

Content I Write