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nDash Writer Profile for Arlette Measures


Writer, Editor, and Content Marketing Consultant

About Me

Thank you for visiting my profile! I have a wide range of experience researching and writing persuasive copy. I create email marketing and lead nurturing campaigns as well as white papers, articles, brochures and direct mail copy that educates, engages, and presents compelling reasons to purchase. I possess a journalistic education along with experience gained from writing press releases for a variety of businesses. My work has been published on Business.com, Business2Community.com, AdAge.com, Livestrong.com, and the small business section of The Houston Chronicle's website, Chron.com. I have a propensity for quickly acquiring an in-depth knowledge regarding the products and services I write about, which is a vital step in creating persuasive marketing campaigns that are based solidly on the facts and proven benefits of a product or service.

Industries I Write About

Health & Wellness

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Writer, Editor, and Content Strategist

I provide writing, editing, and consulting services to help companies create brand awareness and establish thought leadership and authority through custom content such as white papers, articles, newsletters, email campaigns and website landing pages.

Company: Freelance

I worked there from 3/2008 until now

Content Marketing Manager

InsideUp has solved the B2B marketing challenge by combining a proprietary Data Management Platform (DMP) with an omnichannel marketing automation system that has been driving significant revenues for our clients, business software and service companies over the last six years. Our integrated direct marketing system and dynamic partner system allows us to accelerate revenue for our clients by targeting the best prospects, nurture their interest, and connect them with vendors in real time. We provide a diverse set of performance-based marketing programs for clients offering IT, Finance, HR, Operations and Marketing solutions. The InsideUp platform allows our clients to meet their ROI goals by first targeting their best prospects using our vast audience of B2B decision makers and then connecting with them using our omnichannel marketing automation, robust verification and comprehensive lead delivery systems.

Company: InsideUp

I worked there from 10/2009 until now

Content I Write