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nDash Writer Profile for Joel Freeman


Writer - B2B marcom

About Me

ME: B2B marketing communications content creation; market research, qualitative analysis, and messaging strategy.

OTHER SKILLS: Graphic design and print production management, photography. Technologies used: Microsoft Office (Word, Excel, Outlook, PowerPoint), MS Windows 10; Adobe applications (Acrobat, PageMaker, Photoshop); Atlassian Confluence CMS.

TYPES of content: Formats ranging from 25-word catalog blurbs to 8,000-word e-books, including blogs, blurbs, a (printed) book, brochures, catalog descriptions, case histories, direct response flyers and letters, e-books, emails (B2C), feature articles (trade, business and consumer), newsletters, press releases, sell sheets, white papers.

AREAS/MARKETS: Health care technologies, including patient engagement platforms, EHRs (electronic health records) and diagnostic imaging; SaaS; ERP (enterprise resource planning) software, accounting; statistical analysis software; manufacturing systems; construction software. 

Industries I Write About


Health & Wellness

Science & Medicine



My Writing Samples

Your business image is online

My personal fave of my contributions to the UPS Small Business Blog. Three years later, it still stands up.


9 Cloud Computing Forecast – A Chance of Reign

A brief history of the cloud and implications for its future.


Dealing With Diabetes: Improved Visits With Your Doctor

A blog for a clinical research organization.


My extended portfolio

A public folder on my Google Drive with more evidence of my involvement with wordsmithing, tech B2B and beyond.



Freelance writer

Blogging, press releases, white paper for patient engagement platform provider.

Company: Wax Marketing

I worked there from 6/2017 until now

Freelance writer

Retained or contract B2B and B2B2C marketing communications services, including print and SEO content creation (collateral, e-books, marketing email, press releases, blogs) for agencies, corporations, and other clients marketing financial software, ERP systems, construction management software, IT services, and health care technologies.

Company: Self

I worked there from 8/2003 until now

Senior Marketing Writer

Marketing writer for national leader in electronic health records (EHRs). Wrote thought leadership content (white papers, web pages) for internal use by RFP, sales, and implementation departments and users.

Company: Epic Systems Corp.

I worked there from 9/2002 until 8/2003

Sr Marketing Associate

Managed all marketing communications activities, including Media Relations, Investor Relations, content creation, and partner programs (Intel, Unisys), for enterprise software programming tools developer. Created and maintained investor blog. Conducted research and analysis of competitor product features, price, and content.

Company: MigraTEC

I worked there from 5/2001 until 6/2003

Marketing Communications Mgr.

Developed, produced and managed all marketing communications for early cloud-based startup providing remote IT system management services. Researched and analyzed competitor product features, price, and content. Wrote white paper crucial to securing $1 million annual contract with Toshiba Computer Systems Group.

Company: Critical Devices, Inc.

I worked there from 9/2000 until 5/2001

Assoc. Marketing Director

Conducted all marketing communications for startup and pioneering entrant into SaaS space providing Web-based HR recruiting and human resources management platform. In addition to writing all web and print content, researched and analysis of competitor product features, price, and content. Working in partnership with CFO, co-wrote and edited proposal that led sale of company to Monster Worldwide Deutschland GmbH.

Company: Virtual Village

I worked there from 1/2000 until 8/2000

Content I Write