Mark Fairlie - Copy writer for financial, investment, business products & services, and business plans (inc financial forecasts)

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nDash Writer Profile for Mark Fairlie

Headline

About Me

I am a commercially-driven and highly creative advertising and marketing professional specialising in the production and delivery of content.

What does that actually mean though? I write great things for and about you and your company which your target audience will understand and trust. All that I'm interested in is providing you with attention-grabbing content that delivers a significant & measurable return on your investment and you'll see that in the quality of work I do for you.

The biggest challenge for any business in today's economic environment is to sell your credibility to your target client base. My content quickly builds trust in your brand and in your expertise so that, by the time a potential client is ready to engage with you, standard sales obstacles are removed and decision-making cycles are shortened to your benefit.

What do I do?

*** FOR YOUR WEBSITE

• Articles and blogs (SEO-driven)

• Sales driven copy for your website pages (SEO-driven)

• Case studies

• White papers

*** SALES FUNNELS

• Series of emails

• Sales letters

• Landing pages

• Native advertising

*** SOCIAL MEDIA MARKETING

• Profiles for LinkedIn, Facebook, and other platforms

• Post content production

• Scheduling of content upload

I specialise in working with

• accountants and bookkeepers

• B2B products and services

• Finance (commercial and personal including HCSTC)

• IT, tech, and cybersecurity (including GDPR)

• Fintech

• Marketing companies (ATL, BTL, email, social media, SEO, etc)

• Investments and pensions

• Recruitment consultants

• Lead generation firms

I write for clients in all four corners of the Earth and if you want an authentic British English voice for your content destined to be shown in the UK, I can provide just that.

Any questions, please get in touch.

Industries I Write About

Finance

Real Estate

Business

Technology

My Writing Samples

ULTIMATE CYBER SECURITY GUIDE FOR BUSINESSES

4,400-word pillar article on how companies and organisations can make themselves more secure against threat of online attack.

6 WAYS TO INVEST IN PROPERTY WITHOUT ACTUALLY BUYING PROPERTY

Financial article explaining different ways for an individual to invest in property without actually purchasing any property.

HOW TO MINIMISE INHERITANCE TAX

2,900-word pillar article promoting an accountant's inheritance tax management service.

EBIT AND EBITDA - WHAT'S THE DIFFERENCE

5 WAYS TO GET INTO UK PROPERTY DEVELOPMENT FOR THE FIRST TIME

Pillar article explaining the five ways the client recommends that investors get into UK property development (including internal links).

SEIS and EIS

Article explaining two tax incentives used in the UK to encourage private investment into businesses.

SOCIAL MEDIA IN FINANCE - ASK AN EXPERT

Long-form article (including the conducting of interviews) on the growing use of social media in traditional financial industries.

PAYDAY LOAN INDUSTRY - REVOLUTION THEN, EVOLUTION NOW

Article explaning the origins of the UK payday loan industry and how it has changed since government legislation was introduced in 2015.

WHAT PRICE SHOULD YOU PAY FOR A CONSERVATORY?

Article for a home improvement lead generation firm typical of examples I've produced on double glazing, conservatories, heat pumps, solar panels, and more.

Experience

Managing Director and Head of Creative

More Than Words is a commercially-driven and highly creative advertising and marketing consultancy specialising in the production and delivery of content. We write great things for and about you and your company which your target audience will understand and trust. All that we're interested in is providing you with attention-grabbing content that delivers a significant & measurable return on your investment and you'll see that in the quality of work we do for you.

Joint Managing Director

Meridian Delta is one of the largest email and data providers in the UK, specifically focused on helping business customers reach out to and sell to other companies. We plan, design and execute campaigns for over 17,500 customers from start to finish. On October 30th, 2015, my brother and I sold the business to its new owners after 17 years of ownership. I was retained by the new owners for a short period to assist with the transition of responsibilities.