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nDash Writer Profile for Gayle O'Brien
Headline
Freelance Writer, Blogger at 2Pears
About Me
Freelance marketing and brand copywriter specialising in innovation and technology in the UK, particularly what start-ups (and investment in them) say about wider trends - i.e. blockchain applications for music and energy, an increase in the number of health apps that share data with caregivers, and the need for legislation to cap the free market in music streaming services.
Industries I Write About
Business
- Thought leadership
- white papers
- Events Services
Technology
- Datasheets
- case studies
- Telecommunications
Industrial
- Blockchain
- Renewables & Environment
Finance
- Technology and innovation
- Financial Services
Law & Politics
- Technology
- innovation
- Government Administration
My Writing Samples
How BlueJay turns your smartphone into a radio station
Case study for music-tech start-up and its relationship with an equity crowdfunding company.
https://home.invesdor.com/en/blog/2017/4/3/how-bluejay-turns-your-smartphone-into-a-radio-station
What Brexit means for start-up investment in the UK (there’s even good news!)
Analysis of the impact on the UK's vote to leave the European Union on start-up investment and funding.
https://home.invesdor.com/en/blog/2017/3/16/what-brexit-means-for-start-up-investment-in-the-uk-theres-even-good-news
What does UK agri-tech need? (Hint: Farmers.)
Opinion piece on the disconnect between government-led initiatives in farming technology and what farmers actually need.
https://home.invesdor.com/en/blog/2017/3/1/what-does-uk-agri-tech-need-hint-farmers
What AXA PPP HealthTech & You 2017 finalists tell us about the vibrancy of health tech in the UK
Reporting and analysis on trends in health-tech, as seen through the lens of a recent start-up competition.
http://4pt5.com/what-axa-ppp-healthtech-you-2017-finalists-tell-us-about-the-vibrancy-of-health-tech-in-the-uk/
Music 4.5 in New York: “It’s not music’s responsibility to manage the growth of the businesses that exploit it”
Summary of a recent seminar in New York on the economics of streaming, presented against the backdrop of 2016's music stats.
http://4pt5.com/music-4-5-in-new-york-its-not-musics-responsibility-to-manage-the-growth-of-the-businesses-that-exploit-it/
Experience
Freelance Writer, Blogger
Writer of case studies and articles related to Music 4.5 and TechPitch 4.5.
Company: 2Pears
I worked there from 2/2015 until now
Author
Company: Underground (a novel)
I worked there from /2012 until now
London Correspondent
Reporting and analysis of the UK's innovation ecosystem for Nordic equity crowdfunding company.
Company: Invesdor
I worked there from 10/2016 until now
Content I Write
- Blog Post
- Article
- Whitepaper
- Case Study
- Sales Collateral
- Presentation
- Email/Newsletter
- Social Media
- Website Copy
- Direct Mail