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nDash Writer Profile for Esther Lombardi

Headline

Wordsmith | Brand Wrangler | Sales & Marketing | Multimedia Storyteller | SEO Analyst | Technical Writer | Copywriter | Journalist

About Me

I'm an accomplished journalist, copywriter, copyeditor, SEO expert, content writer, sales and marketing associate, and digital producer offering extensive experience in writing, editing, and multimedia storytelling. I have more than 20 years of experience in creating and optimizing content for web copy, sales pitches, white papers, blogs, email campaigns, as well as books and ebooks. 


I transform complex topics into innovative, engaging, and informative stories while working to increase a website's ranking in the most important search engines. As a highly driven and results-oriented expert, I possess excellent problem-solving and analytical thinking skills. 


Highlights of my experience include…
 ☛ Creating comprehensive, fresh content with appeal via InDesign, Photoshop, HTML, etc. to generate leads and compel action. 

☛ Forging trusting and loyal connections with peers, management teams, and community members to drive future partnerships and spark story and contact leads. 

☛ Leveraging strong editorial skills to generate flawless, SEO-optimized copy, ensuring expeditious delivery from writing to publication. 

☛ Developing original content development search-friendly architecture solutions and keyword research.
With my expertise in composing innovative content, combined with my commitment to exploring and expanding upon fresh story ideas, I am positioned to benefit your team. I look forward to discussing my qualifications in more detail.

Industries I Write About

Business

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Technology

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Science & Medicine

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Law & Politics

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Education

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My Writing Samples

Bill & Melinda Gates Foundation Offers Employees 52 Weeks Paid Parental Leave

Who says extended parental leave is just for tech companies like Netflix or Microsoft? The Bill and Melinda Gates Foundation recently announced a new parental leave policy of 52 paid weeks for mothers or fathers during the first year after the birth or adoption of a child, plus unlimited time off for all employees.

http://www.payscale.com/career-news/2015/10/bill-melinda-gates-foundation-offers-employees-52-weeks-paid-parental-leave

Why the Lower Unemployment Rate Is Bad News

The unemployment rate has declined to 5.3 percent this month, but no one’s planning a parade to celebrate. If you’ve been keeping up with news on the economy, that might sound crazy. After all, this is the lowest unemployment rate since April 2008, when the recession was first taking hold. Why aren’t we cheering in the streets?

http://www.payscale.com/career-news/2015/07/why-the-lower-unemployment-rate-is-bad-news

Bernie Sanders Proposes Free Tuition, But Can It Work?

You’ve probably already heard about Sen. Bernie Sanders’ free-college tuition bill, which that promises a tuition-free education, so students can attend state colleges or universities with little cost. It sounds like a great idea, right? We’d no longer be able to complain about all the uneducated masses. Every student would have access to training to land them a career they’d love, without the burden of crushing student loan debt. Employers would have access to a more highly skilled pool of applicants. Eventually, even the economy as a whole could improve. So why isn’t everyone on board?

http://www.payscale.com/career-news/2015/05/bernie-sanders-proposes-free-tuition-but-can-it-work

Hillary Clinton Fights Like a Woman for Paid Leave

It was Mother’s Day on Sunday, so it’s probably not really surprising that Hillary Clinton released a video about her mother (and daughter and granddaughter). But, set against the birth of her granddaughter, she also briefly retells a story about a nurse who said, “Thank you for fighting for paid family leave.” Is it just political posturing, or can we finally hope for some resolution to the shameful state of family leave in the U.S.?

http://www.payscale.com/career-news/2015/05/hillary-clinton-fights-like-a-woman-for-paid-leave

What If the Glass Ceiling Was Really a Leaky Pipe?

With all the talk about empowerment and female leadership, we also know that the barriers to advancement are very real. For every step forward, gender bias and situational barriers continue to prevent deserving women from receiving recognition and achieving positions of leadership. But, instead of thinking of this situation as a “glass ceiling,” which indicates a barrier that is impossible to break through, why not consider a different paradigm – a leaky pipe?

http://www.payscale.com/career-news/2015/04/what-if-the-glass-ceiling-was-really-a-leaky-pipe

We Need More Women in Tech, and Here’s What You Can Do About It

Women are less likely than men to go into STEM careers, but it’s not from a lack of initial interest or talent. Somewhere along the way, girls and women are turning in other directions, with the result that only about 18 percent of women earn degrees in computer science and 19 percent earn engineering degrees, according to the National Girls Collaborative Project.

http://www.payscale.com/career-news/2015/02/we-need-more-women-in-tech-and-heres-what-you-can-do-about-it

Super Bowl Ads Show Changing Gender Roles at Home and at Work

This year’s Super Bowl commercials were all about the dad-vertising. Social media spheres were in a complete uproar over the latest string of ads featuring dads who were caring for their children — swimming, potty-training, brushing hair, comforting, and hugging. There wasn’t a dry eye in the house, according to more than one post.

http://www.payscale.com/career-news/2015/02/super-bowl-ads-show-changing-gender-roles-at-home-and-at-work

Experience

Contributing Writer

As a Contributing Writer, I write about celebrities, entertainment, health & wellness, lifestyle, jobs & careers, the latest news, green living, and everything in between.

Company: She's a Full On Monet

I worked there from 5/2021 until now

Contributing Writer

ThoughtCo, part of DotDash, is built for those that believe learning is a never-ending process. My role, as a Contributing Writer, was to create compelling content for readers.

Company: THOUGHTCO, llc

I worked there from 1/2014 until 3/2018

Contributing Writer

More than 8,000 customers, from small businesses to Fortune 500 companies, use PayScale to power pay decisions for more than 23 million employees. As a Contributing Writer, I wrote about women at work, productivity and time management strategies, and breaking news.

Company: Payscale

I worked there from 3/2014 until 3/2016

Sales And Marketing Specialist / Tech Sales Associate

As the lead Sales & Marketing Associate, I worked with Amazon, Blizzard Entertainment, Cardinal Health, Coca-Cola, ConEdison, Kongsberg Maritime, Facebook, Google, The Hershey Company, Mechdyne, Mercedes-Benz, NBCUniversal, Royal Huisman, Raytheon, SAP, Siemens, and Starbucks. I personally managed accounts for clients located in the US and around the world.

Company: Ideum

I worked there from 1/2015 until 8/2020

Content I Write