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nDash Writer Profile for Andrea Allison

Headline

Brand Manager

About Me

Professional, dynamic and driven Marketing Manager with vast experience of maximizing awareness, sales and profitability of up-and-coming brands. Experienced working in a fast paced, high demand environment and able to quickly understand the mission, vision and values of a company. Possessing a proven ability to work within brand guidelines, communicate the company’s vision to the target market and launch new products within the given budget.

Industries I Write About

Health & Wellness

Industrial

Science & Medicine

Business

Experience

Brand Manager

4+ years marketing project management with Joseph James Brewing Co. and Durango Brewing Co. brands •Supervise logo and brand design refresh for both breweries •Implement project timelines for launching brands in new distribution channels •Direct oversight of product development timeline, new product release schedule and marketing execution •Oversee website design and content updates •Manage social media content strategy and execution •Lead sales staff and design team for both companies •Provide quarterly updates to key stakeholders •Annual business plan meetings with distribution partners •Organize SEO, PPC and email campaign initiatives •Budget planning and execution with ROI tracking •Well versed in Microsoft Office Suite and Adobe Illustrator

Company: Joseph James Brewing Company and Durango Brewing Company

I worked there from 10/2012 until now

Content I Write