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The theme of Vivo's 2016 annual report we landed on was "Better Together." I interviewed 10+ different users and crafted 5 stories to showcase the different arms of innovation, community, and connection this charity stands for. Some interviews were filmed - the supplementary video edited for the Vivo AGM can be viewed at: https://youtu.be/wdSXzyTZdy4
http://www.vivo.ca/uploads/AnnualReports/2016_AnnualReport.pdf
For this project, I worked closely with the digital marketing division in crafting valuable pieces of downloadable long-form content catered to three different targeted personas.
https://drive.google.com/file/d/0B5lt7TNXQMyoMXMtSjNISUx5em8/view
Long-Form High Quality Blogging Content
http://www.lifehack.org/522064/the-benefits-benevolence
Thoroughly researched, easily digestible comparative product reviews.
http://www.mostcraft.com/best-watches-for-backpacking/
Company: Goodpin
I worked there from 7/2016 until now
Creative Copywriting Services
Company: WordPlenty
I worked there from 1/2017 until now
Contracted as a copywriter for a 24 Hour Marketing Event - turning over user tweets into jingles musicians then sang on video tweeted back.
Company: Westjet
I worked there from 9/2017 until 9/2017
Funnel management, Magazine copywriting & editing, publishing through WordPress, email copy, video editing, Q&A's.
Company: PowHERhouse Women's Media Group
I worked there from 6/2017 until now