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nDash Writer Profile for Kelly McAuley

Headline

Associate Creative Director | Copywriter

About Me

A copywriter by trade, a storyteller by nature. From emails to promotional videos to broadcast scripts, I've written marketing copy for every medium for brands big and small. 


Brand Experience: Foxwoods Resort Casino • Olympus • Dunkin’ Donuts • Jack Daniels • Ocean Spray • Avocados from Mexico • NHL • Baskin-Robbins • Kangaroos • Grain Foods Foundation • JetBlue • National Geographic Channel • U.S. Cellular • Today’s Military • Timberland • CapitalOne 360 Café • Benjamin Moore • Barnes & Noble Nook • Getty Images • iRobot • Fidelity • Santander • Emblem Health • Ernst & Young • Sutter Health 


Advertising Awards & Recognition: Clios, Cannes Lions, One Show, Webby, Hatch, MITX, Andy, AICP/Next, London International, FWA, Google Creative Sandbox, Art Directors' Club, CA, AWWWARDS

Industries I Write About

Business

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Lifestyle

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My Writing Samples

Killing Kennedy

For National Geographic Channel: Featuring hundreds of photos, videos, graphics and statistics, KennedyandOswald.com told the life stories of two men whose lives are forever connected by one terrible moment in American history. Click through to watch the case study video and see screenshots of this immersive web experience.

http://kellymcauley.com/killing-kennedy

Jack Daniel's The Toastmakers

Jack Daniel’s The Toastmakers celebrated two American legends—Jack Daniel’s and Frank Sinatra—and the mutual admiration between the two. Creatively, our goal was to curate an online 100th birthday toast to Frank with Jack. Click through for case-study video & select examples.

https://kellymcauley.com/jdtoastmakers/

Ocean Spray Straight From the Bog

Click through to see select commercials from Ocean Spray's infamous campaign featuring two growers in the bog.

https://kellymcauley.com/ocean-spray/

Experience

Associate Creative Director

Company: Arnold Worldwide

I worked there from 6/2015 until 8/2019

Associate Creative Director

Company: MullenLowe

I worked there from 8/2019 until now

Content I Write