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I’m passionate about how we can improve the way organizations engage with customers. I also advise companies on marketing, solution design, and business development.
I have 20 years of experience engaging with customers through various roles in marketing, sales, solution design and development, and research at major brands, such as IBM, Nokia, and Boston Children's Hospital. Also, I have been influential leading these major brands with innovative ways of engaging with customers, particularly through digital solutions.
Articles I wrote on Big Data in Healthcare for IBM.
Article on heart patient, written for Boston Children's Hospital Trust. No byline. Article taken down due to website change. This article recovered from WayBackMachine.
Article on metals sourcing. Written for Nokia Conversations while I was Editor-in-Chief. Byline obliterated by move of blog to Microsoft.
Some articles I have written on AI. On my personal blog.
Writing on healthcare, patient experience, and customer engagement.
777labs is a digital innovation and strategy consultancy helping clients grow their business and engage with their customers through digital solutions.
Company: 777labs, LLC
I worked there from 9/2016 until now
I co-founded and lead a think tank of local innovators to share and discuss innovative solutions for addiction and mental illness. We are primarily focused on innovations in the treatment of opioid addiction.
Company: Innovative Solution in Addiction and Mental Illness
I worked there from 1/2017 until now
Drove Atigeo’s go-to-market efforts in sales, business development, solution delivery, and product development in healthcare and life sciences.
I worked there from 6/2014 until 8/2016
As part of the sales team, drove healthcare and life sciences industry sales consulting, sales content, solution development, and client engagement activities for IBM’s big data products for healthcare and life science organizations (providers, payers, pharma). Worked closely with account executives, customers, technical teams, and marketing teams.
I worked there from 6/2011 until 5/2014
Established the hospital’s presence, voice, and outreach through online social networking services. Extended engagement with patients and donors of all levels through social networking services and innovative new media channels. Produced stories for use on various online channels, including video. Focused on broadening base of donors, publishing information and stories on giving to the hospital, and consulting on social media within the Trust and the rest of the hospital. Worked closely with fund-raising officers at the Trust and marketing department at the hospital to help establish best-practices in integrated marketing, digital marketing, and social media.
Company: Boston Children's Hospital
I worked there from 7/2009 until 5/2011
As Editor-in-Chief, Nokia Conversations, built and led Nokia Conversations, a site central to Nokia’s social media engagement activities. Responsible for developing and managing Nokia’s social media engagement strategy. Created and developed innovative activities that maximized Nokia’s presence and engagement in this area. Led small, creative team that worked closely with the broader corporate strategic marketing, communications, and digital marketing teams to drive a more integrated marketing and communications experience across all digital channels.
I worked there from 1/2008 until 7/2009
Various roles in cutting-edge, innovative, software and services teams.
I worked there from 2/2001 until 12/2007