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nDash Writer Profile for Jayne Thompson


Freelance B2B Tech Copywriter

About Me

Hi there,

I’m Jayne Thompson, an experienced copywriter for B2B tech. I write content and copy for technology companies who sell their services to other businesses. My specialty is turning jargon into sales. 

Tech innovators may know their API from their GUI, but all their customers want to know is how fast it will go, how easy it is to use, and how much effort it will save them.   

This is where I come in. 

I’ve written content for big-hitters like Google and Workday, and for hundreds of smaller tech companies that are doing great things in their field. I’ve written for fintech, proptech, adtech, martech, legaltech, HRtech, cyber security, IT consultancy and everything in between. I provide an outside perspective on delivering the right content for audiences, writing in a way that stops technical content from becoming boring. 

Want to talk about what I can do for you? Shoot me a message and let's get started. 


Industries I Write About



My Writing Samples

Google Cloud, HSBC case study

Embracing the cloud to lower risk exposure through rapid insight and analysis capabilities - a case study.


Workday, Customer Solution Brief

A customer sales asset to help IT folk invest in Workday’s “Help” feature as an essential tool.


Frontline and Front of Mind: How to Unlock a New Future of Work for Your Deskless Heroes

"Hero" blog post for Atiom, a mobile training and engagement solution for frontline teams


6 Areas Where Inconsistent Data is an HR Headache

Long blog post for People Spheres, a leading provider of HR tech


The Silicon Valley Approach is a Tragedy Waiting to Happen for Energy UX – So How Should We Design W

Blog post for international industrial UX company, Daito Design


10 Powerful Questions Boards Should Be Asking About Technology

Thought leadership article for Aabyss IT consultancy



Copywriter and Founder

I help B2B tech companies and professional services organisations achieve greatness through stellar copywriting. Want to see my work?: www.whiterosecopywriting.com

Company: White Rose Copy

I worked there from 7/2013 until now

Editorial Director

Generating, executing and editing stories for this popular online personality blog. Role includes content strategy, writing blog posts and marketing copy to promote Truity’s products and services, managing a large (and growing!) team of writers, content ideation, assigning writers, style guidance, SEO, line editing, copy editing and developing the reputation of Truity’s blog.

Company: Truity Psychometrics

I worked there from 10/2016 until now


I spent the first 18 years of my career working as a solicitor (attorney) at some of the world's largest law firms including Jones Day and DLA Piper, so I know the professional services space inside out. Here I built the skills I still use everyday: communicating ideas in writing, persuasion, collaboration, fast and effective research, managing large caseloads, public speaking, fact checking, leadership and advocacy—everything to deliver stellar content for your business.

Company: DLA Piper, Jones Day

I worked there from 3/1994 until 5/2012

Content I Write