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nDash Writer Profile for Sheila Olson


Writer/Copywriter and brand storyteller specializing in finance/fintech, healthcare/biotech, business, and entrepreneurship

About Me

I'm a writer first and a copywriter second. I specialize in understanding my clients' brand voices and target audiences in order to craft compelling copy that achieves marketing objectives. As a Hubspot-certified writer (inbound, content, and email marketing), I understand how to write conversion-oriented articles, blog posts, and other marketing collateral in B2B, B2C, and B2G environments. 

I spent 20+ years in health IT as a business owner and entrepreneur before transitioning into a career in writing 8 years ago. My experience enables me to write both for high-level C-suite audiences and consumers. 

I specialize in finance, fintech, health care, health technology, HIT, biotech, pharma, and investing and wealth management, both for individual investors and financial professionals.  

Industries I Write About



Health & Wellness

Science & Medicine

My Writing Samples

Career Change and Retirement

Bylined long-form article for Prudential on the effect of job changes and retirement planning.


Who Will Disrupt the Insurance Industry in 2017?

A bylined look at fintech and insurtech startups generating buzz this year.


Couples' Taxes: When to File Separately

Bylined educational content for major financial services firm.


Catalyst Reaches Agreement with FDA

Bylined biotech sector coverage for investors.


Why 2017 Is the Year to Invest in Marijuana

In-depth article for Motley Fool Canada regarding the proposed legalization legislation and impact on investors.


You're Getting a Tax Refund: Spend or Save?

Bylined educational content for major financial services firm.


Hidden Cost of Changing Jobs

Bylined educational content for major financial services firm.


How to Handle Financial Stress

Bylined piece for Prudential on restructuring finances after loss of a primary breadwinner.


Top 3 ETFs for Long-Term Investors

Investopedia analysis piece


The Ultimate Guide to HELOCs and Home Equity Loans

Long-form bylined article for fintech company blog.


4 Best Personal Finance Apps for 2017

Bylined piece for Investopedia.


Top 3 Banking Platforms Taking Off in Fintech

Part of my work covering fintech and biotech for Investopedia.


Top 3 P2P Lending Players

Bylined work for Investopedia covering fintech


Agios Presents Encouraging Glioma Data

Bylined work for Investopedia covering the biotech sector.


CytRx Gets a Second Look

Bylined work for Investopedia covering biotech sector.


FHA Mortgages 101

Long-form bylined blog article for fintech company



Financial Writer

Write consumer-facing blog posts and in-depth articles on topics related to personal finance and money management aimed at readers at every life stage and knowledge level.

Company: Prudential Capital Group

I worked there from 10/2015 until now

Contributing Writer

Create educational personal finance and investing content for experienced investors.

Company: The Motley Fool

I worked there from 12/2016 until now

Copywriter/Content Strategist

Write long-form articles, blog posts, and guides for a fintech company in the P2P lending space.

Company: Hearth

I worked there from 8/2017 until now

Investment/Financial writer

Cover stocks and funds in the health care, biotech, and technology sectors; write educational blog posts for moderately experienced investors on topics such as tax planning, investment strategies, retirement planning, and wealth management.

Company: Investopedia

I worked there from 5/2016 until now

Brand Copywriter

Create customer-facing educational content about a variety of health conditions and Medicare-related issues.

Company: Medicare.com

I worked there from 1/2016 until now


Create health and financial-related content for an insurance company offering Medicare Advantage and Medigap plans.

Company: Boomer Benefits

I worked there from 8/2017 until now

Chief copywriter and content strategist

Develop content strategy for travel marketing company's clients and write educational marketing-oriented content for travel businesses.

Company: 10xTravel

I worked there from 5/2016 until now

Freelance Copywriter

Work with agency and individual clients to develop and implement content strategy at all stages of the sales funnel; develop and pitch article ideas to editors and project managers, craft results-oriented copy (web, email, and social media marketing, blog), maintain strict adherence to deadlines and client style guides (as well as AP, AMA, APA), source and edit images, devise A/B tests for CRO, edit and revise after consultation with clients.

Company: - Freelance

I worked there from 3/2011 until now


Managed overall operations of a 22-person healthcare consulting group dealing with all areas of medical practice management, specifically HIM/HIT, RIS/PACS, and revenue cycle management.

Company: Advance Health Information Management

I worked there from 3/1998 until 5/2010

Content I Write