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nDash Writer Profile for Armando Roggio


Writer, Journalist, Marketer, and Developer

About Me

I am an experienced writer, journalist, marketer, and developer. Since 1996, I have published more than 4,500 bylined articles; written case studies, white papers, and technical documents; and presented more than 50 webinars.

Industries I Write About



Health & Wellness

My Writing Samples

2017 SEO Checklist for Product Detail Pages

Published on May 22, 2017, this article generated thousands of views in just a few days.


Ecommerce Marketing: Paid, Earned, Shared, Owned

Marketing can be bewildering. You decide which combination of creative, content, and promotion leads to the best conversion or return on investment. How should advertising or labor be allocated? Should an online retail business focus on search engine optimization, content marketing, or something else? How are you addressing your audience of potential customers?


LED Color Mixing: The Basics

This is an example of a technical article published on a popular electronic supplier's website. Combining red, green, and blue light-emitting diodes (LEDs) in a cluster allows designers of lighting or LED modules to blend light and produce new, collective colors. In this way, several colored LEDs may be combined to match the soft white light from one of Edison's incandescent bulbs, used together to make flexible light sources that respond and change based on user or sensor input, or generate the color of light desired on a massive, flashy video scoreboard.


HTML5 Video: Fragments, Captions, and Dynamic Thumbnails

This is an HTML5 and JavaScript tutorial written for SitePoint.com.


How to ‘Manufacture’ Product Descriptions, for Ecommerce

Thinking about ecommerce product descriptions like factory-built widgets manufactured to a set of specifications may help ecommerce business owners and managers overcome writer’s block and avoid publishing duplicate content. Writing product descriptions can be one of the most significant challenges ecommerce businesses face. Some entrepreneurs or managers might not be comfortable with writing. What do you say about a pair of shoes, or a fishing reel, or something like a hammer or a screw?


How to Install WordPress, WooCommerce on Amazon Web Services

This is a tutorial describing how to install a popular software platform on Amazon Web Services (AWS).


Crawl Your Ecommerce Site with Python, Scrapy

Develop your won Python-powered web crawler with this tutorial.


How to Write Text Ads in AdWords, for Ecommerce

AdWords, Google’s advertising platform, is the engine driving online sales for many small and mid-sized ecommerce operations. Sellers that want to get the most from text ads in AdWords should learn simple, direct copywriting and do a whole lot of split testing.The AdWords platform has several ad formats and two networks — search and display. The simplest and most direct of these formats is a text ad running on the search network.



Director of Marketing and Ecommerce

I manage all aspects of marketing for a mid-market retail chain, including business intelligence, marketing strategy, content strategy, demand generation, marketing automation, system integration and ecommerce.

Company: D&B Supply

I worked there from 7/2010 until 7/2019

Senior Contributor

I am a content creator, writing articles, presenting webinars, and recording podcasts for this leading ecommerce journal.

Company: Practical Ecommerce

I worked there from 9/2008 until now


I work with small and mid-sized businesses to help them overcome marketing or ecommerce problems. I am best at developing content marketing campaigns.

Company: Marketing and Ecommerce Consulting

I worked there from 1/2010 until 11/2018

Freelance Writer

I work with companies in may industries, creating articles, social media posts, case studies, white papers, and other documents.

Company: Self Employed

I worked there from 1/2000 until now

Senior Contributor

I produced web development tutorials for this online journal. Specifically, I covered PHP, Python, JavaScript, HTML5, and CSS.

Company: Ecommerce Developer

I worked there from 12/2009 until 1/2013

Marketing Publications Manager

I managed content creation, including marketing content, white papers, website content, and technical documents for this semiconductor company.

Company: Micron Technology

I worked there from 2/2006 until 9/2008


Deadlines, deadlines, deadlines. At a business daily newspaper, it is all about the deadline. I wrote daily articles about metal processing, material pricing, market dynamics, recycling and scrap, and dozens of other metals business topics.

Company: American Metal Market

I worked there from 1/1996 until 1/2000

Director of Marketing

I manage all aspects of marketing and advertising for this direct-to-consumer electric bicycle brand.

Company: EVELO Electric Bicycles

I worked there from 4/2019 until now

Content I Write