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nDash Writer Profile for Kristin Grages

Headline

Strategic Marketing Professional

About Me

I believe that marketing communication and public relations exist to drive one core goal - sales. My career has taught me that successful branding and messaging must focus not just on your company but on the unique value and benefit it brings to your customers. A successful story is succinct, customer-centric, and ROI-focused. More than 10 years of B2B marketing and PR experience has given me a deep understanding of the intersections and benefits of Inbound Marketing, PR, Social Media Strategy, Blogging, Content Marketing and Sales Enablement. Major areas of experience include B2B technology and marketing, cloud computing, consulting, nonprofit, mobile technologies, healthcare, email solutions, local NE business and security software. Specialties: strategic social media management, sales enablement, content marketing, media and analyst relations, writing and editing, trade show support, speaking opportunities and awards recognition, local, regional and national trade and business press, grant writing and research

Industries I Write About

Business

Industrial

Lifestyle

Technology

Law & Politics

My Writing Samples

More of the Same Can Be A Great Thing

A blog post about finding your best customers

https://www.linkedin.com/pulse/more-same-can-great-thing-kristin-grages?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base%3Bn1a59OLnS5Ckt%2BgYFENfMg%3D%3D

How to Talk to Your Kids About Their Online Life

Ghost-written article published on the Huffington Post about online safety for children.

http://www.huffingtonpost.com/tony-loftis/online-safety_b_2586353.html

The Sky is Falling: How Not to Get Crushed in the Retail Apocalypse

A white paper discussing the challenges facing the retail industry and the need to adapt their marketing efforts accordingly.

http://www.plurismarketing.com/hubfs/Retail%20Apocalypse.pdf?t=1497572119158

Experience

Principal

At Beech Hill Communications, we offer a variety of inbound marketing and public relations services to meet a broad range of business needs. From social media management, sales enablement, and email marketing to media relations, blogging, and technical writing, Beech Hill Communications provides high-quality strategic communications for organizations big and small. My deep experience is rooted in the B2B technology and nonprofit markets where I work closely with organizations to drive sales and awareness through successful social media campaigns, critical media placements and highly effective sales enablement. My clients have seen a 120% increase in site traffic due to my social media efforts. On the earned media front, I have secured coverage in the Huffington Post, Anderson Live, CNN Headline News, TechCrunch, Investors Business Daily, Wall Street Journal, USA Today and CNET.

Company: Beech Hill Communications

I worked there from 2/2013 until now

Content I Write