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nDash Writer Profile for Kristin Grages
Headline
Strategic Marketing Professional
About Me
I believe that marketing communication and public relations exist to drive one core goal - sales.
My career has taught me that successful branding and messaging must focus not just on your company but on the unique value and benefit it brings to your customers. A successful story is succinct, customer-centric, and ROI-focused.
More than 10 years of B2B marketing and PR experience has given me a deep understanding of the intersections and benefits of Inbound Marketing, PR, Social Media Strategy, Blogging, Content Marketing and Sales Enablement.
Major areas of experience include B2B technology and marketing, cloud computing, consulting, nonprofit, mobile technologies, healthcare, email solutions, local NE business and security software.
Specialties: strategic social media management, sales enablement, content marketing, media and analyst relations, writing and editing, trade show support, speaking opportunities and awards recognition, local, regional and national trade and business press, grant writing and research
Industries I Write About
Business
- big data
- analytics
- measurement
- segmentation
- marketing automation
- consumer engagement
- loyalty programs
- business intelligence
- strategy
- marketing
- omnichannel marketing
- retail marketing
- Marketing & Advertising
- marketing mix
- cord cutters
- TV's golden age
- television criticism
- Broadcast Media
- innovation
- change management
- social innovation
- working with millenials
- Management Consulting
Industrial
- deregulation
- marketing
- Utilities
Lifestyle
- premium spirits
- control state distribution
- marketing tactics
- Wine & Spirits
- marketing strategy
- consumer lifetime value
- retail market
- consumer engagement
- Consumer Goods
Technology
- marketing strategy
- offer optimization
- Telecommunications
- email security
- email encryption
- network security
- data loss prevention
- DNS
- Computer & Network Security
- DNS infrastructure
- Computer Networking
- SaaS
- Infrastructure
- Automation
- Education
- customer success
- data visualization
- business intelligence
- sales enablement
- sales support
- identity and access management
- security
- single sign-on
- retail strategies
- Computer Software
- growth strategy
- business development
- remote workforce
- Information Technology & Services
- marketing data
- data storage
- relocating
- moving
- local color
- Internet
Law & Politics
My Writing Samples
More of the Same Can Be A Great Thing
A blog post about finding your best customers
https://www.linkedin.com/pulse/more-same-can-great-thing-kristin-grages?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base%3Bn1a59OLnS5Ckt%2BgYFENfMg%3D%3D
How to Talk to Your Kids About Their Online Life
Ghost-written article published on the Huffington Post about online safety for children.
http://www.huffingtonpost.com/tony-loftis/online-safety_b_2586353.html
The Sky is Falling: How Not to Get Crushed in the Retail Apocalypse
A white paper discussing the challenges facing the retail industry and the need to adapt their marketing efforts accordingly.
http://www.plurismarketing.com/hubfs/Retail%20Apocalypse.pdf?t=1497572119158
Experience
Principal
At Beech Hill Communications, we offer a variety of inbound marketing and public relations services to meet a broad range of business needs. From social media management, sales enablement, and email marketing to media relations, blogging, and technical writing, Beech Hill Communications provides high-quality strategic communications for organizations big and small.
My deep experience is rooted in the B2B technology and nonprofit markets where I work closely with organizations to drive sales and awareness through successful social media campaigns, critical media placements and highly effective sales enablement.
My clients have seen a 120% increase in site traffic due to my social media efforts. On the earned media front, I have secured coverage in the Huffington Post, Anderson Live, CNN Headline News, TechCrunch, Investors Business Daily, Wall Street Journal, USA Today and CNET.
Company: Beech Hill Communications
I worked there from 2/2013 until now
Content I Write
- Blog Post
- Article
- Whitepaper
- Case Study
- Sales Collateral
- Presentation
- Email/Newsletter
- Social Media
- Website Copy
- Direct Mail
- Other