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nDash Writer Profile for Crystal Grobe

Headline

Connecting people through words and actions.

About Me

Freelance writer, blogger and content strategist for all things food, travel, social media, user experience and talent acquisition. 


Bending the confines of corporate america while connecting humans through words and actions.

Industries I Write About

Health & Wellness

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Business

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Industrial

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My Writing Samples

Food Blogger - WCCO/CBS Minnesota

Create food content, recipes, and images for Bite of Minnesota, a food blog developed exclusively for WCCO/CBS Minnesota

http://minnesota.cbslocal.com/tag/bite-of-minnesota/

Press Release - Minnesota Recruiters

Announcement of a new partnership between Minnesota Recruiters and Make It. MSP.

http://www.prweb.com/releases/2016/09/prweb13717273.htm

Press Release - Minnesota Recruiters

Press release announcing a new member on Minnesota Recruiters' board of directors.

http://www.prweb.com/releases/2016/11/prweb13832400.htm

Web Content Creation

Designed set up and developed content for Merrill Corporation's careers website.

https://merrillcorp.workable.com

Experience

UX Content Strategist

Creating great user experiences through effective content strategy. Closely work with a small UX design team using Google Design Sprints to create new features for mobile and desktop online banking. Work side by side with UX designers and developers to create a conversational tone on wireframes and prototypes Partner with UX researchers to fine tune surveys and usability testing with customers and internal users Implement content changes with XAs to send to back-end developers

Company: U.S. Bank

I worked there from 6/2017 until now

Food Blogger

Create food content, recipes, and images for Bite of Minnesota, a food blog developed exclusively for WCCO/CBS Minnesota Build partnerships with the local food community to highlight local and in-season products and ingredients, new restaurant openings, and other food events Wrote several Best Of lists related to food and restaurants Hosted Bite of Minnesota, a weekly segment on the WCCO Morning Show featuring fresh and local farmers market offerings

Company: WCCO-TV, CBS Minnesota

I worked there from 5/2009 until now

Content & Employment Branding Specialist

Social Media: Set strategic direction to develop organic content and images for Best Buy’s Twitter, LinkedIn and Glassdoor profiles| Managed a 6-person project team| Compiled and reported analytics| Organically increased followers by 10% in less than 6 months| Writing & Branding: Created a new job posting framework for all retail positions| Rewrote top 30% of postings to incorporate employment branding elements, attract diverse candidates, and provide a realistic job preview| Increased Textio score by 50+ points for each posting| Other Projects: Edited department newsletter| Created event-specific messaging via social channels| Developed ad hoc job postings for corporate roles| Created a project plan to revamp all candidate communication to reflect current employment brand|

Company: Best Buy

I worked there from 10/2016 until 5/2017

Sr. Corporate Recruiter

A blend of full-time and contract recruiting roles to support strategic hiring efforts for several Minnesota brands such as Thomson Reuters, Pearson VUE, Buffalo Wild Wings, Best Buy, Carlson Companies, The Toro Company, and Merrill Corporation| Specialized in the hiring of marketing, information technology, ecommerce, and finance talent nationwide using social recruiting and deep-dive sourcing techniques| Launched social media for recruiting at Thomson Reuters, Buffalo Wild Wings, Toro, and Merrill|

Company: Top Minnesota Companies

I worked there from 1/2002 until 9/2016

Content I Write