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nDash Writer Profile for Pia Sinha

Headline

HOUZZ Australia Contributor. Content Marketing Manager at Two Story Photo & Video

About Me

I am copywriter and editor based in Melbourne. I was a lifestyle journalist for seven years and currently help architecture and design brands develop marketing communications that align with business goals like brand awareness, lead generation, customer acquisition and retention. 

Industries I Write About

Industrial

Real Estate

Health & Wellness

Lifestyle

Business

My Writing Samples

Imagining workplaces of the future

Neill Johanson of Davenport Campbell speaks about placemaking, ergonomics and the role of technology in informing the future of workspace design.

https://www.indesignlive.com/the-peeps/neill-johanson-workplaces-of-the-future

Creating places for people in the region: The Maitland Riverlink project

What does it mean to design in the region? And how does regional designing impact a place? The Maitland Riverlink project sheds more light.

https://www.indesignlive.com/the-work/regional-design-maitland-riverlink-project

Making healthcare design more inclusive

Using design thinking to strike a balance between design essentials and practical considerations within healthcare spaces is a timely and important topic.

https://www.indesignlive.com/the-ideas/making-healthcare-spaces-more-inclusive

Reinvigorating public spaces: Short Lane

Designed by Woods Bagot, Short Lane is a mixed-use apartment building that supports the creation of diverse and activated neighbourhood areas. It’s also an oasis providing people with the relief of green spaces in their apartments.

https://www.indesignlive.com/the-work/short-lane-reinvigorating-public-spaces

Experience

Contributor

Company: Houzz

I worked there from 6/2017 until now

Contributing Writer

Company: Furnishing International Magazine

I worked there from 3/2017 until now

Content Marketing Manager

In this new role as marketing content manager for Two Story, I'm responsible for crafting tailor-made marketing-rich content for the business' niche audience. This includes copy for their website, blog posts, e-books, marketing collaterals, email newsletters, social media posts and other offline marketing material. The role is fairly new and all brand building activities are being undertaken from scratch. The content I create will help shape up the brand and give it a unique identity. I also look into aspects of market research and competition analysis in my bid to refine the brand's messaging and make it more specific to the needs of our audience.

Company: Two Story - Photo & Video

I worked there from 11/2016 until now

Content I Write