Kyrsten Bean - Marketing and Communications Writer

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nDash Writer Profile for Kyrsten Bean

Headline

About Me

I am a professional journalist and business content writer. I have written for The New York Times, Oakland Magazine, The Music & Sound Retailer, Empty Mirror Books, Foreword Reviews, The East Bay Monthly, and the East Bay Express. I currently specialize in entrepreneurship, green finance, higher ed, social media and business. I am also a content developer for the School of Economics and Business Administration (SEBA) at Saint Mary's College of California.

Industries I Write About

Education

Finance

Business

My Writing Samples

A Food-Waste App Bridging the Food Gap

Komal Ahmad, the 26-year-old founder and CEO of Copia, doesn’t believe that hunger is a problem caused by a lack of food. Instead, she believes hunger is rooted in inefficient distribution.

STEM Education at Your Fingertips

When computer-obsessed teens Nikhil Cheerla and Vineet Kosaraju realized there weren't many opportunities out there for kids to learn computer coding, they did something about it: They started their own nonprofit organization, Math and Coding.

So You Wanna Be a Rock Star?

One of a handful of rock camps in the San Francisco area, Oakland’s BAGRC promises a crash-course in becoming an all-round rock star. Juarez, an Oaklander, attended BAGRC in her teens, forming her all-female band, Chixx Mix, there. Margino followed suit, signing up for BAGRC as a preteen. She finds BAGRC fun, because she’s learning to write music and play drums and keyboards. And she has made new friends there.

Leadership Communication Beyond Borders: Aponte-Moreno Reveals Why Similarities Trump Differences

With an eye on global politics—past and present—Assistant Professor of Global Business Marco Aponte-Moreno hopes his research on leadership communication will help to flip the script on cultural stereotypes.

As a Turbulent Election Season Casts a Dark Shadow, Michael Hadani Strives to Shine a Light on Negat

Michael Hadani sees a chasm when it comes to corporate behavior research: “There is a lack of critical thought in mainstream management circles about the negative aspects of corporate political activity.”

From Pre-Med to Accounting: Alum Nancy Kwong Yuen’s Journey to Google

With a background in sciences, Yuen's transition to accounting was a total change of direction.

Experience

Marketing and Communications Editor

• developing, implementing and maintaining content strategy • developing brand voice • developing social media strategy for Facebook, Instagram, Twitter and Linkedin • developing visual media strategy • creating editorial calendars for monthly and quarterly newsletters • managing email newsletter marketing campaigns • developing story ideas • networking with professors, alumni and students to develop and promote content on web and in print • managing and growing social media platforms • overseeing outside design production • content promotion on all channels • writing • filming and editing video for social media • analyze social media analytics to assess best methods

Freelance Journalist

I currently write for The New York Times, The Music & Sound Retailer, Oakland Magazine, GetAbstract, The East Bay Monthly, East Bay Express, and PoV Magazine.