nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.
I have had a passion for writing as long as I can remember, and I developed an intense fascination for marketing along the way.
I'm tiny (4'11), but mighty. Surprisingly enough, I love playing volleyball (as a setter and back row).
I set out on a yoga journey at the beginning of the year, and I've been chronicling my progress on Instagram.
I hate scary movies, love tator tots, and am super organized.
It's odd, but this is kind of my career story. Thankfully, it's an interesting read.
This web page has a lot going on, I know. If you can get past all the distractions, the copy I wrote explains the difference between "healthcare factoring" (what the company I worked for did) and "medical factoring" (what it did NOT do). We wanted to cut down on unnecessary inquiry calls.
RetireBright Advertorial is a time-intensive writing sample. My "clients" were the CMO and the CPO at Great-West Financial's Retirement Services. The target audiences were both financial advisors and plan sponsors. If you cannot download the advertorial, please ask me, and I'll send a copy to you.
This is a single entry from a personal blog I've written posts for over the past few years. It's all about how I tried to use Pinterest for good, and most of the things I tried ending up being a big fat fail.
As a bonafide growth hacker, I write engaging content to enhance my clients' brands by speaking directly to their target buyer persona needs, drivers, goals, and emotions. My carefully crafted words are used for creative initiatives, campaigns, and projects (both B2B and B2C) including emails, brochures, interactive guides, landing pages, white papers, video scripts, websites, banners, and other demand generation materials.
Company: Intelligent Demand
I worked there from 2/2015 until now
I jump-started Empower-Retirement's (formerly Great-West Financial) email marketing program, positioning the second largest retirement services provider in the U.S. market as a leader in the digital era. I helped departmental heads meet their annual sales goals by crafting clickable content and staying in the top of subscriber inboxes. Within the Exact Target/Salesforce interface, I became fluent in ampscript and coordinated multifaceted data relationships to deliver personalized dynamic content
Company: Empower Retirement
I worked there from 5/2014 until 2/2015
As one of the organization’s lead content developers, my written words took the shape of company-wide sales collateral, community support pieces, persuasive advertorials, action-oriented emails, optimized website content, client case studies and formal executive letters.Above and Beyond: Set fire to unconventional like-gating campaign to surpass 1000+ Likes within 30 days of the Corporate Facebook page launch.
Company: Great-West Financial
I worked there from 11/2013 until 5/2014
During my transition from living in Ohio to moving to Colorado, I was contracted by one of the fastest growing integrated marketing communications firms in Northeast Ohio to ghostwrite informational brochures and articles for one of their high-profile clients. I also worked with various small business owners to enhance their web presence and drive profit from strategic social media campaigns.
Company: Freelance Copywriter / Website Analysis
I worked there from 5/2013 until 11/2013
Specifically hired into the company to manage a portfolio of top-tiered clients, I routinely applied my writing and marketing talents to help an assortment of clients maintain and augment their offline and online marketing campaigns. From writing creative copy and developing strategic SEO tactics to designing effective email campaigns and carrying out creative social media marketing plans, I helped my clients expand their brand, better understand their customers and increase their ROI.
Company: World Synergy
I worked there from 10/2012 until 5/2013
Designed and implemented a wide scale online marketing campaign to jumpstart this brand new business venture while simultaneously managing the marketing efforts for PRN Funding, LLC. I was specifically responsible for the following:I worked closely with the company’s web agency to design and carry out SEO objectives and PPC campaigns. I took all web marketing efforts in-house – more than doubling web traffic and lead generation within 2 months of in-house.
Company: Factor Finders
I worked there from 10/2011 until 9/2012
As the head of all marketing, advertising and public relations, I was the sole contributor to The Factoring Blog, which discusses topics related to nurse staffing payroll funding, medical transcription factoring and medical coding financing. I was specifically responsible for the accounts receivable factoring firm's annual marketing budget, coordinating trade shows/conventions, and designing direct mail and e-mail campaigns. I wrote all of the company's press releases and online articles.
Company: PRN Funding, LLC
I worked there from 8/2004 until 9/2012