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nDash Writer Profile for Amanda Denise Moshier

Headline

Copywriting, Digital Content Strategy, Editorial, and eCommerce Marketing

About Me

Experienced Marketing Strategist with a demonstrated history of success in the marketing, advertising, and entertainment industry. Skilled in Copywriting, Content Strategy, eCommerce and Online Marketing, Management, Direct Marketing, Business Development, Business Process Improvement, and Sales. Strong media and communications professional, and recent graduate of LMU Extension's Webmaster Certification program which focuses on on HTML5 and CSS3 as they relate to web and multimedia management.

Industries I Write About

Science & Medicine

Business

Lifestyle

Technology

My Writing Samples

Digital Copywriting Portfolio

Here is a handpicked sampling of my digital copywriting work. Additional samples are available upon request so don't hesitate to ask. Thank you!

https://monogram.me/m/ksasut

Experience

Digital Content and eCommerce Marketing Strategist, Copywriter, and Editor

I consult small businesses and individuals on content and sales strategy, developing high-level and detailed plans to launch email communications, design content marketing programs, optimize brand and product copy, enhance online workflows, nurture leads, and increase conversions. For new businesses, I create brand strategies and develop website content and marketing plans. I also provide editorial support in the form of editing literary material and marketing communications.

Company: Freelance

I worked there from 1/2015 until now

Program Manager, Vertical Content and eCommerce Marketing Campaigns

Created, led, and managed vertical retention and acquisition email program for an eCommerce B2B and B2C company. Ideated content, campaign, and program themes using customer data, competitive analysis, and VoC. Optimized and performed A/B testing on content, creative, emails, landing pages, and sales funnels using conversion, copywriting, email, and SEO best practices. Managed and executed non-paid promotion via social media, influencer outreach, and seeding.

Company: NextDayFlyers

I worked there from 3/2014 until 12/2014

Content Team Leader (Content Manager)

Promoted after 7 mos.as Sr. Copywriter, replacing former Director of Content Marketing. Lead and directed the work of as many as 4 full-time copywriter/editors plus freelancers. Created editorial process to produce 30 marketing articles/week. Conducted subject line testing for emails and optimize subject lines based on test results. Partnered with eCommerce Manager to reduce PPC spend and improve CTR. Contributed to content strategy for multichannel campaigns, SEO, and robust eCommerce site.

Company: NextDayFlyers

I worked there from 5/2012 until 3/2014

Content I Write