nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.
Here is a handpicked sampling of my digital copywriting work. Additional samples are available upon request so don't hesitate to ask. Thank you!
I consult small businesses and individuals on content and sales strategy, developing high-level and detailed plans to launch email communications, design content marketing programs, optimize brand and product copy, enhance online workflows, nurture leads, and increase conversions. For new businesses, I create brand strategies and develop website content and marketing plans. I also provide editorial support in the form of editing literary material and marketing communications.
Company: Freelance
I worked there from 1/2015 until now
Created, led, and managed vertical retention and acquisition email program for an eCommerce B2B and B2C company. Ideated content, campaign, and program themes using customer data, competitive analysis, and VoC. Optimized and performed A/B testing on content, creative, emails, landing pages, and sales funnels using conversion, copywriting, email, and SEO best practices. Managed and executed non-paid promotion via social media, influencer outreach, and seeding.
Company: NextDayFlyers
I worked there from 3/2014 until 12/2014
Promoted after 7 mos.as Sr. Copywriter, replacing former Director of Content Marketing. Lead and directed the work of as many as 4 full-time copywriter/editors plus freelancers. Created editorial process to produce 30 marketing articles/week. Conducted subject line testing for emails and optimize subject lines based on test results. Partnered with eCommerce Manager to reduce PPC spend and improve CTR. Contributed to content strategy for multichannel campaigns, SEO, and robust eCommerce site.
Company: NextDayFlyers
I worked there from 5/2012 until 3/2014