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nDash Writer Profile for Roxanna Guilford-Blake


Versatile writer delivers clean, compelling content on deadline.

About Me

Here's the short version: I tell stories.

Here's the longer version: I have 25+ years’ experience in communications and media, with a focus on healthcare: I create content for diverse audiences and platforms; translate complex concepts into clear language; help clients tell their stories; and deftly engage with thought leaders, communicating their ideas to a broader community. My current areas of focus are pharmacogenomics, clinical trials, medication management and value-based models of care.

Industries I Write About

Science & Medicine

Health & Wellness



Law & Politics

My Writing Samples

Mid-sized BioPharma Closes Enrollment 3 Months Ahead of Schedule

Short case study for WCG Clinical


5 ways smart hospital rooms can improve the patient experience

This infographic/blog post explores how the smart hospital rooms of the future have technology fully integrated, automated and streamlined — enhancing clinical workflows and efficiency by ensuring all information is current, accurate and appropriate for each team member.


Avoid Enrollment Pitfalls: Find Your Best-fit Clinical Trial Sites

Selecting the right site is the single most crucial decision a sponsor will make about its next clinical trial. This piece offers insights on finding the best-fit sites.


The future of nuclear medicine: Artificial intelligence, theranostics & beyond

Recent breakthroughs have made one thing clear: The future of nuclear medicine will focus on therapeutics as much as diagnostics. This piece for McKesson takes a deep dive into where nuclear medicine is headed.


Get the Medications Right: Issue brief and white paper

An issue brief and a white paper to support the Get the Medications Right Institute. The premise: A personalized, patient-centered, systematic and coordinated approach to medication use will vastly improve outcomes and reduce overall health care costs.


Thinking About Participating in a Clinical Trial? Here’s What You Need to Know

This blog post, developed for Target ALS, gives patients and caregivers practice guidance on what to expect from a clinical trial.


Clinician shortage ahead? Cardiology’s workforce prepares for a pair of silver tsunamis

Article for Cardiovascular Business: With 45 percent of today’s cardiologists older than 56 and a quarter of nurses who are planning to retire aiming to do so within the year, experts predict a workforce shortage will hit when the baby boomers are increasingly in need of care.


Health is health: Tearing down the silos

Blog for Monument Health on integrating behavioral physical health


Firm Voice: Outstanding Best Practices for Public Relations Firms

Several of my PR best practices articles for The Firm Voice are featured in this compendium.


Telehealth has potential to bridge access gaps, but first it must overcome its own challenges

Issue brief on telehealth, with a focus on underserved communities


BIO's Guide to Biotechnology

This started as a media guide to biotech from the Biotech Industry Organization, but the "media" was dropped. I was the co-editor and wrote about half the copy.


How a Research Idea Transforms Into a Clinical Trial

This piece describes, in lay terms, the beginning of the drug-discovery process.


Energy issues, global economics and your valuation

Issues affecting the fair market value of industrial properties transcend local markets. This article explores that, with a focus on energy.


Tear down this wall

Issue brief on integrated behavioral health


A home for data

issue brief on patient-centered data home


Get the medications right: Report and survey

Report on comprehensive medication management in the community pharmacy (I was lead writer and conducted all the interviews.)


Use of Memory Games Shows Gains at 6 Months

Family Practice News article on senior mental/behavioral/neurological health


After Shocks: Protocols & Programming Will Be Key to Optimizing ICD Use

Article in issues related to the aftermath of ICD shocks.


Rainproof your wedding using these 10 weather-tested tips

Ghostwritten post for a wedding blog


Mother Of The Bride Duties Checklist

Ghostwritten post for a wedding blog


America's Car Culture Collides With Bans on Drive-Thrus

Christian Science Monitor on various local efforts to ban drive-thrus.


How I got this job

Blog post/memoir


How Hospitals Can Cut Medical Liability Costs

This piece, for HealthLeaders Magazine, explore how CFOs can cut medical liability costs. "Medical liability costs continue to grow for hospitals, but the secret to controlling this isn't necessarily found in the financials. It's cultural. And that may leave a CFO wondering just what he or she can do to bend that cost curve."


Thorpe makes courtroom science easy for juries

Profile of attorney focuses how to bring science to the courtroom.


What Office Tenants Want: Learn Which Factors Are Crucial in Office Space Decisions

Article for Commercial Investment Real Estate Magazine


Blockchain Explained: This Technology Will Disrupt Your Business by 2025

Ghostwritten blog post on how blockchain is poised to disrupt more than just the financial marketplace.


Sprinting Toward Value: HHS & Congress May Be Ready to Reconsider the Stark Law

Article for Cardiovascular Business on the Stark Law and how it will likely be "reformed."



President; freelance writer and communications consultant

• Creates content for diverse audiences, translating complex concepts into clear language.• Works closely with clients, helping them clearly tell their stories• Turns qualitative and quantitative research into stories that support an organization’s brand.• Nimbly manages multiple projects, providing team leadership and project management.• Produces high-quality deliverables ahead of deadline with minimal or no supervision.Offers writing, editing and research services.

Company: Guilford-Blake Corp.

I worked there from 3/1998 until now

Director of Strategic Communications

Responsible for developing briefs, articles, papers and other materials on healthcare issues including the patient-centered medical home, practice transformation, workplace wellness, provider reimbursement models, care coordination, social determinants of health, primary care transformation, health information technology and accountable care organizations.

Company: Health2 Resources

I worked there from 7/2010 until 5/2017

Content I Write


Polished professional, highly qualified

Roxanna was a prolific writer and content producer in our organization for seven years. She had my back as a writer; I can count on her to catch the awkward phrase or the misplaced modifier. Her excitement about digging into a new research and analysis project never wanes. She has that rare ability to transform a dry topic into a compelling story, with supporting analysis that makes the copy sing. A polished professional with the ability to coax the perfect quote from national experts.

Sandy Mau, Health2 Resources

Exceptional writer with collaborative spirit

Working with Roxanna has been a pleasure. She not only knows her industries, but is willing to dig deeper to turn statistics and facts into trends in which readers will find real value in the storytelling. She is collaborative, honors her word on delivery and follows up on projects to make sure you have what you need. She's simply a professional.

Ingrid Korgemagi, Altruis