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Your complex topic, simplified. Freelance copywriter & content strategist specializing in blogs, website copy, and emails for finance & B2B tech. I've worked with clients like Investopedia, the US Chamber of Commerce, AlertMedia, Scuba Analytics, Berkeley Haas School of Business, The Balance, Embark Consulting, and many more.
Blog post: With the rise of AI and machine learning (ML), there’s hope for slaying the attribution dragon once and for all. Marketers may finally be able to accurately match conversions to the marketing channels that are driving them.
https://blog.scuba.io/how-ai-ml-will-change-the-game-for-marketing-attribution
Coordinating disaster response is hard enough even when things go right. To tackle diverse security threats at scale, you need a robust security operations center suited to your global organization
https://www.alertmedia.com/blog/gsoc-security/
Starting a family while saving for retirement comes with challenges and benefits. In most cases, time is on your side.
https://www.investopedia.com/family-and-retirement-8599280
Are you hoping to travel the world after you retire? Traveling is the most common activity that people dream of doing after they stop working (65%, according to a November 2021 Transamerica Center for Retirement Studies survey)—and it’s totally possible for most retirees. With a bit of planning, creativity, and discipline, you’ll be ready to jump on your transportation of choice and experience unforgettable moments. The following tips will help you turn that daydream into your retirement realit
https://www.investopedia.com/traveling-during-retirement-7564945
The so-called “sandwich generation” is squished between their aging parents and adult children, like a piece of lettuce. That’s how some are now referring to Gen Xers (born roughly between 1965 and 1980). Between work demands, running a home, and responsibilities to both your parents and your children, midlife is often a time of “peak busyness”. The upside of this stressful time is, it often serves as motivation. The weight of questions like “What happens when mom and dad are gone?” and “What
https://advisorygroupsf.com/longevity-financial-planning/
“TV advertising is dead.” For years, industry gurus have been eager to cancel TV as a viable ad medium. And in an era of cord-cutting, where mobile devices dominate the digital landscape, it’s easy to take these advertising obituaries at face value. The truth, however, is more nuanced. Traditional TV advertising may be in decline, but connected TV (CTV) is rising to fill the void. Riding on the ubiquity of streaming services such as Netflix, Hulu, and Prime Video, and powered by multi-d
https://blog.scuba.io/for-best-results-on-ctv-advertising-test-early-often
Collaborated with team to produce 4 monthly blog posts, ongoing emails, email campaigns, website and social content.
Company: Wealth Legacy Institute
I worked there from 1/2018 until 2/2024