Kelly Wagman - Global B2B Marketing Leader | Builder of Marketing Programs and Teams | Transformative Storyteller

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nDash Writer Profile for Kelly Wagman

Headline

About Me

Strategic thinker with breadth marketing expertise; audiences, content, channels, and product marketing and management processes, programs, and tools. Creative problem-solver continually looking for challenges to overcome. Passionate about winning audiences with clear messaging, authentic storytelling, and engaging trans-media delivery. Leading influential teams to create differentiated stories that provoke and inspire customers. * Core Competencies * CONTENT MARKETING • Content Strategy • Editorial & Publishing • Metrics & Measurement * STORYTELLING • Messaging & Positioning • Digital & Visual Content • Keynote & Executive Presentations * GO-TO-MARKET PLANNING • New Audience Segmentation & Development • Solution [w/Partners] Development • Field and Partner Enablement * DEMAND GENERATION • Global Campaign Management • Customer Buying Journey • Connected Sales & Marketing

Industries I Write About

Technology

Industrial

Business

Health & Wellness

Finance

My Writing Samples

WP: An Executive's Guide to Reimagining the Enterprise

For companies, innovation is no longer a responsibility that lies only within research and development, but one that pervades the organization. In the digital age, technology has become the great equalizer—giving voice to customers, partners, and employees and enabling businesses to listen and become more responsive to needs and opportunities. Consider the opportunities that this new era is creating for marketing, sales, finance and HR in this top of the funnel white paper.

Blog: Aligning Corporate Sustainability Investments with the UN SDGs: A Win-Win

There is clearly a shared urgency—for governments and businesses alike—to drive the transition to a lower-carbon economy. However, for businesses, how to contribute for the greatest impact is often less clear-cut. Read this sample blog post and to learn how Microsoft is aligning sustainability resources with the SDGs.

Infographic: The Five Factors Defining Bankable Data

Minimizing your cost of capital to ensure strong economics for your solar project requires use of a bankable solar resource dataset. This infographic communicates the five factors that deﬁne and differentiate bankable solar resource datasets and is a key component of a digital campaign.

Blog: Sustainable Rice Farmers Sell First-Ever Carbon Credits

In the United States, farming produces nine percent of carbon emissions, and rice cultivation is responsible for ten percent of overall agricultural carbon emissions.Globally,it is one of the largest human sources of methane. Read this sample blog post to learn more about how innovative rice farmers are piloting new cultivation processes to reduce methane emissions and are generating carbon credits to sell on the voluntary carbon market.

eBook: Becoming a Digital Business

Enterprises have invested in initiatives focused on individual technologies, like enabling a mobile workforce, modernizing infrastructure with the cloud, or getting value out of big data. Looking ahead, Microsoft believes that the most successful organizations will take a collective approach to reimagining what’s possible when technologies are used together. This ebook explores 7 areas where technology can be used to reimagine business and is intended to spur top of the funnel conversation.

eBook: Personalizing Online Engagement

WattPlan is an online software application that enables utilities to cost-effectively engage customers with personalized answers to energy questions like “Is solar right for me?” This ebook helps utility teams understand that getting WattPlan deployed is a simple process.

Landing Page: Will you disrupt or be disrupted in 2017?

Digital transformation is about reimagining how you bring together people, data, and processes to create value for your customers and maintain a competitive advantage in a digital-first world. This top of the funnel landing page drives unknown prospects to register for both a report from Gartner and a Microsoft e-book that show how to accelerate digital transformation.

Case Study: ThyssenKrupp takes building efficiency to new heights

TKE has deep expertise in elevator mechanics and engineering, but needed technology that could capture and analyze huge amounts of data in real time from millions of elevators all over the world in order to transform an industry that has seen little change since the Industrial Age.The result is a powerful proactive service solution for elevator and building efficiency that cuts downtime in half - and provides TKE with a formidable competitive advantage.

Experience

Director of Marketing

Consultant responsible for: Designing new marketing strategy for an energy industry software company. Working closely with founders and executives to develop company messaging and refresh brand. Creating and managing a sales-aligned, demand generation strategy to reach and convert top electric utilities and solar industry leaders in the United States. Recommending, implementing and directing operations for technologies, including new marketing automation platform. Defining and implementing sales enablement practices. Leading transition to a customer-centric marketing organization.

Director of Enterprise Marketing

Created new position to build awareness and relationships for MSFT in enterprise accounts, and delivered both proactive and responsive content and campaigns.Created the enterprise story and storytelling architecture across MS mktg groups, owned the demand generation strategy and drove the development of audience and industry oriented content. Produced executive and keynote presentations as well as sales presentations. Ran customer evidence program - so I know what a great case study looks like!

Sr. Product Manager; System Center (IT Mgmt Tools)

Drove marketing strategy for client management offerings, launched new IT management, security and identity products into market. Led PR planning, defined content framework and managed all content development. Wrote messaging and positioning, collateral, web and field enablement content.