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nDash Writer Profile for Scott Lukaitis

Headline

Powersports and Racer Marketing Professional ~ Photographer ~ Writer ~ COO at Engine Ice Hi-Performance Coolant

About Me

It's been said, do something you love, and you'll never work a day in your life.

Little did I know back in 1984 when this whole journey started that I would be able to enjoy a career working in a rewarding, challenging and amazing industry.

From my days behind the parts counter to attending racing events across the country and working with the best athletes in powersports, I've experienced it all, loving every minute of it! More than 25 years of industry experience have allowed me to understand the business from all sides. It's these experiences that I draw upon in my writing and consulting to bring the best advice and plans of actions.

My work at dealerships allowed me to understand the processes required to be successful and taught me invaluable sales and marketing skills that later progressed into managing and revitalizing a brand that went dormant in the space. Using resources provided and extensive teamwork we were able to transform the brand back to its former position as a leader in the industry. Never one to back away from a challenge, I was then able to manage an extensive trade show schedule across multiple brands and several industries delivering successful shows, under budget with proven sales results.

Now I wake each day to a new challenge assisting in growing an established industry leader, globally and domestically, using the skills and relationships garnered from my career.

Additionally, I am the motocross photographer for Raceway News, I capture images for my business, Lukaitis Photo, provide content for various media outlets including my site, NJ Motocross.

I also write about powersports business, sponsorship relations and racing on another site I own and maintain, scottlukaitis.com and consult on these topics, providing real-world suggestions to improve and deliver measurable results.


Industries I Write About

Lifestyle

Industrial

My Writing Samples

Social Media is Not a Checklist

Content created as part of a monthly assignment for powersports industry magazine - Powersports Business.com - See more by visiting scottlukaitis.com

http://powersportsbusiness.com/blogs/dealer-consultants/2017/11/29/social-media-is-not-a-checklist/

Experience

Chief Operating Officer

Company: CycleLogic Products Inc.

I worked there from 1/2017 until now

Independent Business Owner

Independent consulting organization specializing in powersports and racer marketing and promotions.

Company: Lukaitis Consulting

I worked there from 1/2017 until now

Editor, Writer, Photographer and Chief Content Producer

NJ Motocross A website devoted to the sport of motocross in and about the state of New Jersey. The site aims to provide users a complete look at all things related to New Jersey motocross. The site contains images, video, articles and results about racing past, present, and future. The site includes archived results for races at Raceway Park, Atco, New Egypt and the Thunder in the Sand events. It also maintains a listing of New Jersey racers that have attended Loretta Lynn’s and the AMA National and Supercross series. I have designed, implemented, maintained and promoted the site since its inception and continue to do so including providing the majority of the content and updates for the site as well as its social streams including Facebook, Twitter, and Instagram.

Company: NJ Motocross

I worked there from 1/2007 until now

Owner and Photographer

Lukaitis Photo Freelance photography focusing on motorized action sports. Clients include: Raceway News, Cycle News, Motorcycle Racing Action, Racer X, Dirt Rider, The Racing Paper, NJ Motocross, MXPTV, ATV Sport, Bel-Ray Racing, Fox Racing Shox, Moto East, Amateur MX Specialties: Editorial, action, lifestyle, event coverage.

Company: Lukaitis Photo

I worked there from 1/2004 until now

Content I Write