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nDash Writer Profile for Tim Fletcher


Senior Copywriter / Content Developer at Icertis

About Me

I help leading technology brands to acquire new customers with click-inducing, attention-getting, visually-compelling content. With more than 15 years of experience in product marketing for Microsoft and other tech leaders, I've produced content in a wide range of formats: blogs, websites, apps, videos, infographics, ebooks and more. 

When my hands aren't busy typing they're gripping the handlebars of my mountain bike or welding a wrench as I restore another vintage motorcycle.

See my portfolio at www.textbytim.com or reach out to me at tcfletcher@live.com.

Industries I Write About





My Writing Samples

Tim Fletcher portfolio

My portfolio site showcases some of the work I've done for Microsoft and other leaders and disruptors in the IT industry leaders. Some of the technology topics I've written about include IoT, Blockchain, Cloud Services and Artifical Intelligence.


Campaign Landing Page

I developed this landing page/microsite (and all the content) for a fast-growing cloud services startup. There's a wide variety of content here, all united by a common theme/objective.


Accelerating Time-to-Value

An example of one of the many eBooks I've created for IT companies with cloud-based software products.


3 Bold Predictions About Android's Instant Apps

Blog for tech review site, Engadget


IoT in Action: How DataStax used Azure to Build a Scalable and Resilient IoT Infrastructure

Blog about an IoT solution provider, written for a Microsoft Channel Partner website


Another Year of Record-Breaking Buyouts – Is Your Contract Management System Ready?

Blog for a Contract Lifecycle Managment company (SaaS / cloud solution for global enterprises)


Accelerating Time-to-Value

eBook for cloud-based IT services company


Contract Management for Procurement Professionals

eBook targeted to a specific persona - Procurement Officers


The Icertis Experience for Microsoft Dynamics

Datasheet for SaaS offering


Streamlining Your Sales Operations with Better Contract Management Software

Another blog - aligning a company's product offering to the needs of a unique purchasing influencer


Ensuring Compliance with an Enterprise-wide Contract Management Platform

Another blog



Senior Copywriter / Content Developer

Produced a diverse range of content for a fast-growing cloud services startup. Proposed and executed original concepts to support campaign goals. Directed agencies to produce visually compelling, long-form content. Processed content requests, wrote creative briefs, and maintained content production schedule. Served as a subject matter expert in terms of messaging and competitive positioning. Created a template library to ensure a rapid, cost-effective content development process.

Company: Icertis

I worked there from 11/2016 until 11/2017

Content Manager / Copywriter

- Created nurture campaigns using Marketo and Eloqua. Directed agencies to create presentations and demos for webinars and in-person events. Developed value propositions and messaging frameworks for B2B companies. Created detailed guidelines for developing campaign materials targeted to customer segments.

Company: Microsoft and Other B2B and B2C Clients

I worked there from 6/2008 until now

Content I Write