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nDash Writer Profile for Bill Hollister

LinkedIn: https://www.linkedin.com/in/billhollistercopywriter
Facebook: https://www.facebook.com/bill.hollister.505
Twitter: http://@sosayshollister

Headline

Freelance Copywriter/Creative Director at billhollister.com

About Me

Experienced Copywriter with a proven history developing highly successful national and global branding and advertising. A graduate of The VCU Brandcenter and Second City Chicago. Adept at building teams to take on significant business challenges.

Industries I Write About

Business

I have successfully penned global
national and regional campaigns across virtually every medium including TV
digital
social media
outdoor and radio. I’ve also crafted highly-impactful brand platforms
product names
launch campaigns and presentations.
Marketing & Advertising

Lifestyle

I have developed highly successful fundraising and brand awareness campaigns for national and regional philanthropic organizations. (Ask to see samples.)
Philanthropy

My Writing Samples

PGE :30 TV Spot

Rebranding effort for regional power company moving more towards an energy brand.

https://vimeo.com/268847642

Forest to Frame

Digital Content & Museum Film for Oregon Forestry Industry

https://vimeo.com/173546183

Maxima Migration

Light-hearted TV spot for fishing line brand Maxima.

https://vimeo.com/132755980

Happy Guy

Super Bowl spot for Monster.com, and launch of Never Settle campaign.

https://vimeo.com/9134219

Cigarette Recall

TV spot that disrupted American public's perception of the tobacco industry and their lack of responsibility for their products.

https://vimeo.com/9133922

HP Instant Ink

Digital Content to promote Instant Ink, HP's ink subscription service.

https://vimeo.com/265655315

Experience

Storyteller/Copywriter/Creative Director

Seasoned pro works comfortably across every medium.

Company: billhollister.com

I worked there from 1/2006 until now

Senior Copywriter

Crafted national campaigns for Anheuser-Busch brands, State Farm, Midas and The Partnership for a Drug-Free America.

Company: DDB Chicago

I worked there from 2/2004 until 4/2006

Senior Copywriter

Penned national campaigns for AirTran, CareerBuilder.com, LaSalle Bank, CD'd launch of Ridgemont Reserve 1792 bourbon.

Company: Cramer-Krasselt Chicago

I worked there from 12/2002 until 2/2004

Copywriter

The first writer hired to launch the legendary truth anti-smoking campaign. Crafted campaigns for truth, Monster.com, Massachusetts Dept. of Public Health, American Legacy Foundation.

Company: Arnold Worldwide Boston

I worked there from / until /

Content I Write

Article
Blog Post
Case Study
Email/Newsletter
Presentation
Press Release
Sales Collateral
Social Media
Website Copy
Whitepaper