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nDash Writer Profile for Dan Shewan


Web Content Specialist

About Me

When I was five years old, I met a very quiet, withdrawn little boy at the preschool I attended in Scotland. He seemed extremely reluctant to speak at all, and appeared to prefer sitting by himself in the corner.

One day, undeterred by the boy's stoic silence, I began excitedly telling him about the movie that would change my life -- the 1953 science-fiction classic, Invaders From Mars -- parts of which I had seen on TV just a few nights previously. I talked and talked and talked at this clearly bewildered little boy about the aliens and their strange spaceship, until eventually, he began to speak; very quietly at first, then gradually with greater confidence. Before long, we were talking to each other in that special, secret language that only children understand.

It turned out that seeing "Invaders From Mars" didn't just change my life. Until he met me, the boy's parents had thought him mute.

We got Christmas cards from them for years afterwards.

This story isn't just important to me because it preempts the classic interview question of "What's your greatest accomplishment?", but because it effectively demonstrates what I've spent my entire professional life doing -- helping people tell their stories.

Industries I Write About




Health & Wellness

My Writing Samples

Robots Will Destroy Our Jobs - And We're Not Ready For It

Two-thirds of Americans believe robots will soon perform most of the work done by humans, but 80% also believe their jobs will be unaffected. Time to think again.


Deliver Us From Evil: The Business of Exorcism

The casting out of demons has become a lucrative cottage industry in the United States. Dozens of self-styled exorcists ply their trade across America, promising relief from demons—in exchange for a “donation.”


Conviction of Things Not Seen: The Uniquely American Myth of Satanic Cults

Satanic cults, as imagined in popular culture, do not exist. Still, some places across the country—West Memphis, Arkansas; Manhattan Beach, California; Edenton, North Carolina; Austin, Texas—belong to a brotherhood of cities united not by the stunned, silent grief of a tragedy like Waco’s, but by the shame of having left innocent families’ lives in ruin in the fervent pursuit of an imaginary evil.


The Real Story of Afghanistan's Harrowing Battle of Ganjgal

The mission—codenamed Operation Buri Booza II—was like dozens of others the U.S. military had conducted in the region. The 10th Mountain Division and the Marines’ embedded training team were to lead the Afghan Border Police to Ganjgal, nestled deep amongst steep hillsides and narrow valleys. The American soldiers had almost reached the village when, in an instant, all of the lights in the village went dark. They had walked into a trap.


Perilous Discoveries: The Unintended Consequences of Scientific Secrecy

As World War II reached its climax in the mid-1940s, some of the world’s brightest scientists were hard at work on a project in a secret research facility in New Mexico. These scientists’ work would come to be known as the Manhattan Project, and—though at the time unknown to all but a few individuals on the planet—it would change the trajectory of human history.


Facebook Ads vs. Google AdWords: Which Should You Be Using?

Many businesses are leveraging the strengths of advertising on Google and Facebook Ads in concert to achieve maximum visibility, increase leads and sales, and find new customers, adopting different strategies that align with the functionality of each platform and seeing remarkable return on their advertising spend.In this guide, we’ll examine what sets Google AdWords and Facebook Ads apart, how the two ad platforms work, and why you should consider using both as part of your digital strategy.


10 Companies Using Machine Learning in Cool Ways

If science-fiction movies have taught us anything, it’s that the future is a bleak and terrifying dystopia ruled by murderous sentient robots.Fortunately, only one of these things is true – but that could soon change. Few fields promise to “disrupt” (to borrow a favored term) life as we know it quite like machine learning, but many of the applications of machine learning technology go unseen.


10 of the Most Innovative Chatbots on the Web

Love them or hate them, chatbots are here to stay. Chatbots have become extraordinarily popular in recent years largely due to dramatic advancements in machine learning and other underlying technologies such as natural language processing. Today’s chatbots are smarter, more responsive, and more useful – and we’re likely to see even more of them in the coming years.



Web Content Specialist

Responsible for the creation of a wide range of web content relating to internet marketing and online advertising, specifically Google AdWords and Facebook Ads. Content I produce on a regular basis includes blog posts (long- and short-form), client case studies, white papers, press releases, and email campaigns.

Company: WordStream

I worked there from 2/2014 until now

Senior News and Content Writer

Responsible for writing / editing of news content for a variety of websites, primarily in the travel, education and technology sectors. Able to produce engaging, diverse copy to strict deadlines, producing an average of 450 200-word articles per month, editing 200 articles per month. Comfortable writing for a wide range of clients in varied editorial styles to align with client content strategies and SEO objectives.

Company: Brafton, Inc.

I worked there from 6/2011 until 2/2014

Contributing Writer

Responsible for writing of blog posts for inclusion in the site's Political Theater opinion section.

Company: IBT Media UK

I worked there from 1/2011 until 5/2011

Content Writer

Regular contributor to Leaf Group's eHow.com website. Articles written to exacting standards in AP style on a variety of topics.

Company: Leaf Group

I worked there from 11/2010 until 5/2011

Freelance Features Writer

Wrote feature articles for Shanghai-London magazine, focusing on stories of relevant cultural interest to both Chinese and British readers. Features focused on content pertaining to arts and culture.

Company: Shanghai-London Magazine

I worked there from 9/2011 until 12/2011

SEO Copywriter

Produced extensive copy for an ABTA-affiliated travel website, focusing on a variety of popular family beach resort destinations across the Mediterranean. Copy was produced to tight deadlines, and written to maximize visibility in organic search without compromising editorial quality or user experience.

Company: onthebeach.co.uk

I worked there from 4/2007 until 11/2007

Content I Write