nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.

nDash Writer Profile for Roxanne Arsene

Headline

Content Strategist & Marketing Writer To Expand Your Business

About Me

I’m a HubSpot-certified inbound and content marketer and have always been a storyteller. As a child, I wrote countless stories about everything, putting my complex human thoughts into funny and easy to read stories. As an adult, I fell in love with marketing. Now, I have turned these two passions into a career in content writing. My main priority is to make sure that the copy write accomplishes your communication goals. Therefore, if you don’t know exactly what message you want to convey to your audience, I can also help you with that. Before start working on your assignments, I might ask you what you want your readers to think, feel, or do after reading it.  

The basics of marketing are the same for any company: to create interest and attract potential customers, increase brand awareness, educate and delight the audience with useful and engaging content, to turn prospects into loyal customers, etc. I can help you with all of these so you can focus on growing your business.

Wonder if you need an expert writer or a business writer?

Well, it depends on your audience. Every business has a story to share, and the key to success is to tell it well. If you target the people doing what you do, you’ll probably need an expert writer. But if you write for people who will buy your products or services, then you need an expert marketing writer. That’s what I do.

For each assignment, I adjust my price based on the type of content requested, the length of the assignment, and the work involved. For my “Project Starting at” range, that mostly represents my minimum rate for each type of content.

Have questions?

I’m always happy to have a chat before starting a project, and if we work together, I’ll do what it takes to make sure you are happy.


 

Industries I Write About

Business

Find writers and ideas in this industry

Lifestyle

Find writers and ideas in this industry

Finance

Find writers and ideas in this industry

My Writing Samples

THE ART OF STORYTELLING – CREATING YOUR BRAND STORY

We have been surrounded by stories of our entire life. They help us making sense of the world around us. We use stories to connect with the others, to make friends and to create relationships, to share emotions, feelings, experiences, and thoughts.

https://www.boostingwriter.com/blog/2017/10/23/the-art-of-storytelling-creating-your-brand-story-mspwd-63ylr-lcjj7

TOP 10 GRAPHIC DESIGN TRENDS YOU NEED TO BE AWARE OF IN 2018

2018 is the year of creativity, inventiveness, and imagination. We can see this in all trends for design disciplines, but especially for the visual trends in graphic design, illustration and photography.

https://www.boostingwriter.com/blog/2018/2/2/top-10-graphic-design-trends-you-need-to-be-aware-of-in-2018-crbmz-9z25l

10 BEST PRACTICES FOR CREATING AN EFFECTIVE LANDING PAGE

In the last couple of years, it doesn't matter where you land when you dive in deeper looking for information about inbound marketing, online marketing, ad campaigns, conversions, boosting sales and so on, you end up hearing the same magic two words: landing pages.

https://www.boostingwriter.com/blog/2017/10/19/10-best-practices-for-creating-an-effective-landing-page-m9wzj

MINIMALIST WEB DESIGN - MORE EFFECTIVE THAN OTHER DESIGN STYLE IN THE WEB DESIGN INDUSTRY

This article is the third in a series devoted to the understanding of minimalism in web design. During the time, this trend has become very popular among the graphic designers and it will still be on top for the years that will come, regardless the influences it will have.

https://webdesignledger.com/minimalist-web-design-effective-design-style-web-design-industry/#30ee4634ed

TOP 20 INSPIRING EXAMPLES OF ULTRA-MINIMALIST WEBSITES

Despite the minimalism being present in almost every form of art and the concept of minimalism has been quite around for centuries, it became a specific form of art in the 20th century. Starting then, like vintage or retro design, it has never in or out of a trend – it was just there, regardless of time.

https://webdesignledger.com/top-20-inspiring-examples-of-ultra-minimalist-websites/#30ee4634ed

THE PROS. CONS AND FUTURE OF FLAT DESIGN

With so much information related to the evolution of the graphic design, I don’t think there is any designer who can deny that flat design is one of the latest and hottest trends in the graphic design world. Having its own roots in the minimalist design, this visually simple and simplistic style can have many different forms and definitions.

https://webdesignledger.com/the-pros-cons-and-future-of-flat-design/#30ee4634ed

MICROSOFT IS REDESIGNING WINDOWS 10 AND WE LOVE IT

Although Microsoft revealed a lot during its Build developer conference that took place in Seattle last week, for the developers, the most expected news was the announcement of the Windows 10’s biggest UI refresh: Windows 10 “Fall Creators Update”. As the name implies, this update will come up later this year; because Microsoft didn’t want to say the exact date of this launch, I think it’s a fair bet to assume they will put it for all Windows 10 users somewhere in September.

https://webdesignledger.com/microsoft-is-redesigning-its-platform-we-love-it/#30ee4634ed

What is UX/UI design?

In the web or mobile spaces, the user experience is about how a person feels when interfacing with a website, a web application or a software, and generally speaking, with any form of human-computer interaction (HCI).

https://www.boostingwriter.com/blog/2018/2/14/what-is-uxui-design

On-Page SEO Best Practices

SEO is the key If you want to rank as high as possible in search engines results and drive traffic to your website or blog. Even implementing just two or three fundamental on-page and off-page SEO #strategies you’ll see a big difference of your ranking in SERPs. Once you understand the basics, learning and using additional SEO techniques will be more digestible. In this post, I’ll show you the on-page SEO best practices that everyone should use to boost #ranking on Google and other SERPs.

https://www.boostingwriter.com/blog/2018/on-page-seo-best-practices

HOW TO CREATE THE BEST QUIZ TO ENGAGE YOUR AUDIENCE IN REAL TIME

The success of your business depends on your ability to connect your audience so that you can meet their needs. Quizzes are a fun and engaging way to perform the market research you need to create loyal customers and grow your business. Interact is a marketing tool that enables you to create high-converting quizzes to use as lead magnets, Facebook ads, on social media, and in your email marketing efforts.

https://www.boostingwriter.com/blog/2018/create-the-best-quiz

10 LINKEDIN BEST PRACTICES TO GROW YOUR BUSINESS IN 2019

With more than 590 million users, from whom many are business owners and other professionals, LinkedIn is a powerhouse of opportunity for accomplishing your business goals. Integrating LinkedIn into your social media strategy and sharing content here puts your brand on their radar. It’s the secret weapon that can push your B2B social media strategy and by following simple LinkedInbestpractices you can accelerate your business growth.

https://www.boostingwriter.com/blog/2019/linkedin-best-practices

THE BEST MARKETING TOOLS THAT WILL SAVE YOU LOTS OF TIME!

As blogger or entrepreneur, increasing the traffic for your blog or website and the engagement of your readers or expanding your email list are some of the biggest challenges. Your online presence is also about finding interesting and trending topics, writing catchy headlines, creating awesome images, mastering social media, and much more. Therefore, is extremely important to have the best marketing tools. They will help you grow your brand, your business, and most important, your income.

https://www.boostingwriter.com/blog/2019/best-marketing-tools

HOW TO SEGMENT AND NURTURE YOUR LEADS LIKE A PRO

While B2B and B2C marketing are undergoing dramatic changes, lead generation remains a key focus for marketers and 69% of companies consider converting contacts/leads to customers being one of their top marketing priorities. What does this mean for you as marketer? To survive in 2019 and beyond, you need to make lead segmenting and nurturing an integral part of your marketing strategy.

https://www.boostingwriter.com/blog/segment-and-nurture-leads

10 Mistakes Every Project Manager Makes

Making mistakes is not such a bad thing, as long as you can use them as “lessons learned”. There is no “one magic recipe” for project success. Each project is different and that means that each one has specific requirements that need to be managed differently. As every project involves so many uncontrollable external factors, there are unavoidable mistakes that every project manager could make. Here are 10 common mistakes that every project manager makes in one way or another.

https://toggl.com/blog/10-mistakes-every-project-manager-makes

15 Best Online Project Management Tools For Distributed Teams

There are three things you should know by now about working in a distributed team. Firstly, it isn’t as easy as it sounds. Secondly, it can be a lot of fun. And lastly, planning in communication can be a pain. In this article, we want to show you some of the best online project management tools for distributed teams. Some are rarely used while others are an absolute necessity.

https://toggl.com/blog/15-best-online-project-management-tools-for-distributed-teams

Experience

Content marketer and business writer

- Built and managed the content calendar for a holistic healing company, helping to acquire organic traffic of 10.000 visitors/month in three months from launching - Created, managed, and optimized multi-channel marketing strategies, leveraging SEO, social media, and email campaigns, increasing brand awareness and customer acquisition by 25% in six months. - Wrote +115 blog posts, some of them holding top #1, #3 positions in Google SERPs for several keywords.

Company: Work Independently & Remote

I worked there from 1/2015 until now

Content Writer / Head of Marketing Department

- Doubled the new customers' acquisition by creating and implementing online ad campaigns and optimizing the lead nurturing process through emails. - Reorganized and oversaw a 15-members cross-functional (writers, designers, and marketers) team, yielding 20% ROI improvements. - Created, planned, and wrote the copy for online and offline marketing campaigns, achieving an average sales growth by 10% - 40% for different small and mid-sized businesses.

Company: Guerilla Media

I worked there from 12/2008 until 12/2014

Business Content Writer / Marketing Director

- Improved customers' satisfaction by 35% through writing high-quality articles for clients from real estate, auto, lighting, and furniture. - Assisted in redesigning the company’s website; wrote, proofread and edited the content, leading to an increase of 20% in advertising sales income. - Tripled the Confort Magazine’s brand awareness through the collaboration with the design team to ensure a unique brand voice across all communication channels.

Company: Ruve Press

I worked there from 12/2006 until 11/2008

Marketing Manager

- Designed, developed, and managed the Orion Group brand, unifying the three companies under a new umbrella vision. - Generated a 25% - 30% increase in sales income through initiating, implementing, and optimizing online and offline marketing campaigns. - Expanded brand awareness by 55% writing the content for each company and the group to ensure a unique brand voice.

Company: ORION GROUP

I worked there from 11/2004 until 11/2006

Languages I Write In

Content I Write

Recommendations

Talented, creative and great to work with

Roxanne has been a fantastic addition to our team. Her professionalism, responsiveness, and attention to detail have made her a go-to writer for our company. Aside from being great with words, Roxanne adds a level of insight and knowledge into her work that is increasingly hard to find. I'd highly recommend her for any type of content project.

Lorraine Pavel, MarketingDigiBook

Very high professional...

... content marketing consultant and writer. We have worked closely on the various projects, and the quality of the work has been great. Fast response and professional understanding of our business. We built a solid work relationship along the way. I will not hesitate to recommend her services

Falko Rüttgers, City Cosmetic