Bana Jobe (Varnon) - Health & Medicine Content Writer

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nDash Writer Profile for Bana Jobe (Varnon)

Headline

About Me

Well, hi there. I’m an award-winning health and medical writer who cut her teeth in branded and editorial content for health care agencies, publications and brands—serving as journalist, writer, editor, brand journalist, content manager, editorial strategist and Jane-of-all-trades marketer.

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What I Write: Health and medical content is the crux of what I do—particularly turning tough text (like clinical trial protocols or published studies in medical journals) into readable, engaging stories that empower patients, physicians and donors.

Health Topics: I’ve crafted print and digital content across medical disciplines—including in oncology, pediatrics, cardiology, immunology, clinical trials, general wellness and more.

Brand Experience: Baylor Scott & White Health, David Geffen School of Medicine at UCLA, Abbott, Baylor Research Institute, The Heart Hospital Baylor Plano, Texas Oncology, MedMeme, Lahey Health, Texas Scottish Rite Hospital for Children, Texas Department of State Health, CIGNA and American Heart Association

Content Experience: I have deep experience managing content-focused programs, serving as editorial director, brand journalist, reporter, writer, editor and lead for measuring/reporting content performance and analytics. My writing has appeared in websites, collateral, media materials, newsrooms, scripts, presentations, newsletters, iOS push notifications, social channels, intranet platforms, media articles/columns/bylines, annual reports, executive communications, blogs, infographics and more.

- Member: American Medical Writers Association
- Awards: Dallas Quill Award, MarCom Award, Marketer of the Year Award, Pegasus Award
- Contributor: Ragan’s Health Care Communication News, Business2Community, MarketingProfs, Austin AMA blog
- Certified: Inbound Marketing from HubSpot Academy

Put simply, I like to craft content that helps people live healthier, happier lives. Because isn't that the whole point?

Industries I Write About

Health & Wellness

Science & Medicine

Business

My Writing Samples

10 Men’s Health Questions Guys Are Embarrassed to Ask

We talked with Bruce Campbell, MD, Chair of Executive Health at Lahey Hospital & Medical Center, to shed some light on the strange men’s health questions you might be too embarrassed to ask your doctor — but shouldn’t be.

FSA Funds: 5 Ways to Make the Most of Every Dollar

If you’re looking at the last page of the 2017 calendar — and worrying about unused Flexible Spending Account (FSA) funds — you might have more time than you think.

Walk Your Way to Better Heart Health

Walking can improve heart health, cholesterol levels, blood pressure, energy and your mood. Try these tips to incorporate more walking into your routine.

6 Family Health History Questions to Ask This Thanksgiving

Pass the turkey. Pass the pie. Pass… the scoop on Grandma’s heart disease? It may not seem like the best time to talk about these things, but there’s no better opportunity to discuss family health history than on Thanksgiving Day.

KOLs Stay in Pharma's Lexicon, But Meaning Evolves

If you’ve worked in Medical Affairs (MA) for a length of time, you’ve likely heard the menagerie of terms tied to the industry, with key opinion leader (KOL) almost always topping the jargon list.

Not Your Father's Doctor: How Millennial Physicians Prefer to Learn

What has driven such a dramatic evolution of the space? The emergence of millennial leaders in the industry: physicians, executives, and other thought leaders born between the early 1980s and the mid-1990s.

Can a Urine Test Detect Prostate Cancer?

Can our four-legged friends actually sniff out the third-deadliest cancer in men? An expert weighs in.

Progress vs. Damage: What Sore Muscles Can Tell You

The classic next-day burn known as delayed onset muscle soreness (DOMS) happens to almost everyone, even the most conditioned athletes. In most cases, it’s a perfectly normal sign that your muscles are growing stronger. But sometimes, sore muscles can raise a red flag for something not so good.

Cutting the Umbilical Cord? Not So Fast, Says New Research

Throughout history, our ancestors understood the nutrient-rich nature of the umbilical cord and of leaving babies attached to it minutes beyond birth. Some mammals, such as chimpanzees, leave the cord attached for days after delivery, while others slowly chew it off.

How a High-Tech Device Could Diagnose Joint Disorders

Powered by 3D motion capture (the tech that brought Gollum to life in The Lord of the Rings), the ADS gives patients access to something they’ve never had before — faster diagnoses with the laser-sharp calculation of a high-tech machine.

Can Transplant Recipients Be Weaned Off Anti-Rejection Drugs?

Lifesaving it may be, organ transplantation carries a life sentence, so to speak — that is, anyone who receives a donor organ also gets a lifetime prescription for anti-rejection medication.

Need a Colonoscopy? Consider This Clinical Trial

Currently, colorectal cancer is the third-leading cause of cancer-related deaths in the United States, according to the American Cancer Society. Among those patients diagnosed with colorectal cancers, half are diagnosed at advanced stages.

Q&A: Life, Love and Sex After Bariatric Surgery

One in three Americans are obese, according to the Centers for Disease Control and Prevention. If more than one-third of the population can relate to Kate Pearson’s struggle, why do so few people want to talk about how it impacts their sex lives?

8 Red Flags of a Predatory Medical Conference

Bogus data. Pay-for-play. And even fake news. Illegitimate science has taken several forms, notably, predatory publishing. But another issue is the problem of predatory medical conferences. And there are costs.

Experience

Freelance Content Writer and Editor

I turn complex concepts into inspiring ideas for hospitals, doctor's offices, health brands and marketing agencies.

Digital Writer and Editor, Health & Wellness

Served as a digital copywriter and editor as part of the Whole Foods Market global brand content team; wrote copy for website, app, blog and email channels [digital marketing department]; managed content, art selection and editorial strategy for email communications sent to more than 1.3 million subscribers — including deployments for promotions, sales, seasonal messaging and inspiration

Communications Manager, Health Care

Managed content strategy and development for accounts in health care and energy industries; involved editorial planning, writing, editing and content measurement; managed a team of writers/designers for content ideation, production and delivery

Senior Account Executive, Health Care

Assisted with media campaigns, public relations strategies, content marketing and internal communications writing for health care clients