nDash Writer Profile for Marianne Engelke

I'm a Boston-based writer specializing in brand messaging and web content. By focusing on clarity, simplicity, and specificity, I am able to articulate businesses' distinctive strengths in the space it already takes them just to explain what they do.

To me, it seems many businesses run polished (and expensive) marketing campaigns but never give their websites and sales materials a second look. Outreach is wasted without strong messaging to follow it up. I work at the core of companies' brands, ensuring they're delivering their messages as powerfully as possible in as few words as possible.

Unlike most writers on this site, I don't focus on particular industries. That's because my outsider's perspective is one of my most powerful tools as a copywriter. People embroiled in an industry start to rely on industry jargon and make assumptions about what people do and don't know. I prefer to approach a project as clients and consumers do--with minimal background in the field, excited by new ideas and ready to be drawn in.