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nDash Writer Profile for Alex Planes


I write words to help you sell more stuff.

About Me

I help purpose-driven entrepreneurs, businesses, executives, public speakers, influencers, and marketing professionals craft better messaging to engage and convert interested audiences.

I write persuasive long-form, short-form, and any-other-form copy.

Need an email sequence? Consider it done. Blog posts? You got it. VSLs? Sure thing. Facebook-compliant ads? No problem. Website copy? Absolutely. App copy? You bet. Want an eBook or lead magnet? I can take care of that, too. I'll set up your social posts, polish your press releases, and write your whitepapers as well.

Don't work with me because you want 𝘮𝘰𝘳𝘦 copy. Hire me if you want 𝗯𝗲𝘁𝘁𝗲𝗿 copy, written in your preferred brand voice, targeting your ideal audiences, and supported by real-world, real-time data.

The right copywriter should help you clarify your offer and focus your targeting. The right copywriter will help you float above an ocean of me-too and just-good-enough competitors. 

That's me. Hi!

Let's work together.

Book an introductory call with me today:


Industries I Write About




Health & Wellness

Real Estate


My Writing Samples

Netflix's Viewer Data is a Lie. Does it Matter?

A Motley Fool article about Netflix's earnings report and viewer stats.


This Home-Buying Mistake Will Set You Back for Years

An article on avoiding expensive traps when buying a home.


Thrive Medicare - Website

I led design and development on this website and created all on-page copy, as well as all copy for email sequences and lead magnets.


ESTN Whitepaper

A whitepaper for an in-development tokenized eSports platform.


Health Club Management Mastery - Book

A full-length guide to building successful health club businesses, available for purchase on Amazon.


A History of Ridiculously Big Companies

This article created a new dataset for historical company valuations and is still widely cited (and debated) today.



Conversion Copywriter

FoundEdge provides copy-focused marketing services to forward-thinking brands. We can help you whether you need one blog post or a comprehensive multi-platform strategy that can run for years. We've worked with clients in these industries (among others): ** Finance + investing ** SaaS ** B2B services ** Health + wellness ** Construction ** Real estate ** Digital marketing ... and more!

Company: FoundEdge

I worked there from 6/2017 until now

Founder and CMO

HSTL Modular sold used portable buildings across the US, reaching a $1m+ annualized revenue run rate within 18 months of formation. As CMO, I was responsible for all strategic and marketing functions in HSTL, which included fundraising, employee and contractor hiring and payrolls, tech/web development, project management, marketing strategy and execution, advertising, partnership development, and a little graphic design in my spare time.

Company: HSTL Modular

I worked there from 12/2014 until 1/2018

Financial Writer and Analyst

I wrote more than 3,000 articles for The Motley Fool in roughly four years. My work has also been published in (or cited by): Business Insider, MSNBC, the Washington Post, USA Today, Yahoo! Finance, the BBC, Fast Company, and Fox Business, among others, and has been cited in several books. During my time at the Fool, I generated more than 10 million cumulative pageviews and drove thousands of new subscriptions to Fool services.

Company: The Motley Fool

I worked there from 7/2011 until 4/2015

Content I Write