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nDash Writer Profile for Katrina Johnson


Brand-Building Copywriter

About Me

Hello. Thank you for taking time to get acquainted with me. As an eight-year veteran freelancer, I create clean, compelling copy that includes attention-grabbing headlines, on-trend information and engaging CTAs.

When writing business sales and brand-building content, I love to discover company backstories and spin them into unique touchpoints for target audiences. 

Prior to freelance writing, I was a U.S. Air Force officer, and I spent some time working as a contractor in the defense industry. During those years, I earned several DoD-related certifications as well as an MBA from California State University, Long Beach.

When I’m not writing, you can find me scouring Georgia’s farmer’s markets for the freshest produce. I enjoy eating plant-based, learning foreign languages and studying Bible prophecies as they relate to current events.

The certifications of which I’m most proud…

Industries I Write About




My Writing Samples

How Virtual Reality Technology Impacts Marketing- Ghostwritten Copy

**Ghostwritten Copy** The article shows how marketers at large companies like Marriott and Ford are using virtual reality (VR) to gain insight into buying habits, extend company service offerings and gain real-world feedback on developmental products.


Sustainable Interior Design Through Upcycling- Ghostwritten Copy

This article shows readers how they can create unique interiors with upcycled thrift store treasures.


B2B Marketing Web Content - Ghostwritten Copy

**Ghostwritten Copy** This is an example of web content for a B2B marketing agency in Chicago. The content describes marketing strategy services that the company offers. Topics covered include search engine optimization, social media marketing, content creation, pay-per-click advertising and analytics.


Roofs for Every Home Design and Budget - Ghostwritten Copy

**Ghostwritten Copy** This post was written for a residential and commercial roofing contractor. It describes the most common roofing materials. From this post, readers understand the benefits, expected life spans and disadvantages of the various roof types. The roof materials covered in the post are asphalt, metal, slate and clay.


Getting Your Home in Shape for Summer - Ghostwritten Copy

**Ghostwritten Copy** This post describes home improvement projects that help homeowners to get the most out of their indoor and outdoor living spaces during the summer months. This content includes suggestions that range from installing extra insulation in the attic to building a poolside outdoor shower.


Five Ways Automated Marketing Boosts STEM Enrollment

This article describes how lesser-known colleges and universities can increase their enrollment of science, technology, engineering and mathematics majors using marketing technology tools. The content shows how schools can use marketing automation to attract prospective students at all phases of the buyer's journey.


7 Signs You're a Branding Expert

This post explains what branding is and some of the best practices of branding experts. It incorporates marketing concepts such as brand voice development, social listening and buyer persona identification.


5 Laws for Successful Digital Transformations

This article describes how today’s technology drives innovation and influences customer expectations. It gives five strategies that business leaders can use to execute digital transformations within their organizations.


Conquer Currency Exchange Risks With Hedging Strategies

This article exposes currency exchange risks and gives strategies for mitigating those risks. The purpose of the content is to support business leaders in their quest for better cash management.


5 Things That You Need to Know About Social Listening

This post describes five best practices for social listening. It touches on using influencers to spark brand discussions, eavesdropping on conversations about competitors and uncovering trends through social media analytics.



Acquisition Project Manager (Last Rank O-3)

Led a team in assessing and reporting programmatic risks that related to the electrical ground hardware and software that is required for space launch vehicles. Compiled statement of work requirements and monitored vendor performance to assure compliance with program needs. Utilized team approach in communicating technical needs and implementing solutions. Assisted procuring contracting officer in the generation of administrative contract modifications in accordance with government regulations.

Company: U.S. Air Force

I worked there from 7/1997 until 8/2001

Business Analyst

Conducted business case analysis on system acquisition processes in order to provide recommendations for process improvements as a response to requests that called for a more streamlined, agile processes. Managed projects in accordance with agile development methods as a certified scrum master –e.g. scrum and X-treme project management techniques.

Company: Gestalt (Acquired by Accenture in 2006/2007)

I worked there from 4/2006 until 3/2007

Acquisition Program Analyst

Generated forecasted spend plans based on modifications to prior year budget. Developed integrated program schedule to track and monitor contract status and delivery dates. Coordinated with internal and external agencies on all matters that related to the program’s financial status.

Company: Gemini Industries (Tampa, Fl)

I worked there from 3/2007 until 9/2010

Freelance Writer

Over eight years of experience writing content for websites, blogs and press releases. I've helped to build brands for small businesses that operate in industries such as hospitality, tourism, education, real estate and construction.Conducted in-depth research on a variety of subjects to write publication-quality white papers for clients. Wrote over 1,900 articles, press releases, and blog posts to inform, inspire and educate readers about products, services and ideas.

Company: N/A

I worked there from 12/2010 until now

Languages I Write In

Content I Write