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nDash Writer Profile for Saphia Lanier


B2B Freelance Writer | SEO | Digital Marketing | SaaS | Content Writer

About Me

Hi, I'm Saphia -- a B2B writer who specializes in creating long-form content for Digital Marketing and SaaS brands. With my 12+ years of experience, I can help your business develop and execute a successful content marketing strategy.

I currently assist B2B companies with topic ideation and content writing for blog posts, video scripts, guides, articles, and web content (to name a few). My goal is always the same -- to develop optimized content that attracts, engages, and converts targeted audiences.

Some of the topics I've written on include:

➤Content marketing
➤Digital marketing
➤Social media marketing
➤Email marketing
➤Marketing automation
➤Business development
➤Business process automation
➤Business finance
➤Inbound marketing

❤ Reviews From Happy Clients ❤

❝Saphia has been our go-to writer for several months now. We are so happy to have such a talented writer working with us. She has been able to take on different assignments and deliver them in a great level of excellence. She adapts really quickly to changes and takes on whatever challenge we've asked.❞ - Content Strategist, Growth Hacker and PR Expert

❝I've worked with Saphia on several projects and she does an excellent job of following directions and nails the voice, tone and style every time. Hands down one of my go-to freelance writers!❞ - SaaS Content Marketing Manager

❝When it comes to content writing, Saphia is our best choice. The communication is perfect, the articles are done on time, and the content is unique and high-quality.❞ - Co-Founder of several SaaS Brands

❝I love working with Saphia! She does quick, quality work I can always count on. I plan to work with her for many more projects.❞ - Digital Marketing Content Manager 

➽➽ Need a content writer for long-term or short-term projects? Let's talk today!  

Industries I Write About


My Writing Samples

Google Maps Marketing in 2019: The Ultimate Guide

Is Google Maps marketing important to your business? If you’re in an industry that services consumers in specific communities, then the answer should be — absolutely! Although we live in a digital age, there’s still a ton of people shopping locally. In fact, 88% of consumers who conduct local business searches on their mobile device visit or call the business within a day. We also find that an astounding 97% of Google searches revolve around local searches.


How to Use Video to Increase Email Opens and Conversions

If you wanted to reach millions of people, what platform would you use? If you said the internet, then you're spot on. After all, it's used by nearly 4 billion people around the world. Source: Statista But what if you wanted to reach a highly-targeted market that had a higher potential of converting? Then we'd all have to agree that email is the best tool. This platform is equally popular, with an expectation to reach 3 billion users by 2020.


How Brands Are Using Experiential Marketing to Drive Sales

One of the major trends we see in marketing today is that of using branded experiences to sell goods and services. If you happen to be in the business of selling actual experiences - specifically, travel experiences - you need a strategy that dives head first into building remarkable experiences for your current and future customers. We’re not talking about making sure product packaging looks cool… though that’s important. We’re talking about using your marketing smarts and a little inspired cr


How to Automate Your Workflows using CRM Software

Are you among the 72% of small business owners who feel overwhelmed by the load of responsibilities? Roughly 84% of business owners are working overtime and poor time management is cited as the top productivity killer. Not surprisingly, 39% of business owners state that finding paperwork is their biggest time waster. While in sales, it’s found that 50% of the time is wasted on unproductive prospecting. That’s exactly why 49% of companies use sales automation. Imagine being able to reproduce hi


How to Optimize Popups on Your Clients’ Stores

Your clients could have a beautiful ecommerce store, with awesome products to sell to their target audience. But they could still have visitors landing on their site and not converting. What’s going on? This is an issue many ecommerce businesses run into. In some cases, users will go as far as to fill up a cart with items and then leave, causing abandoned cart rates to soar. As of 2017, abandoned cart rates were nearly 70 percent worldwide.


AppSumo: How To Leverage The Deal Marketplace For Growth

Ever hear of AppSumo? It’s a B2B online marketplace for products and tools to help you grow your business. In 2018, B2B online commerce in America was set to hit $9 trillion. And by 2021, it’s expected to reach over $1 trillion. Clearly, there’s traction in B2B commerce – and we’ll show how you can capitalize on AppSumo as a seller AND a buyer. What is AppSumo? Maybe you heard of AppSumo among a group of marketers or business owners you know. It’s a platform many businesses are taking advant


These Tech Companies Use Video for Lead Generation (and You Can Too!)

You’re a high-tech company looking to target a specific internet audience. But where are most users spending their time?If you do a bit of research, you’ll find that internet users spend 1/3 of their time watching video content.


How to Work Remotely: 4 Ways to Improve Collaboration

Creating a workplace that promotes happy, productive employees is tough. But what's harder is trying to build the same atmosphere for remote teams. Now, that's not to say that it's impossible. In fact, there are plenty of remote workers who are satisfied and engaged in their projects. In fact, studies even suggest that remote workers are more engaged than your typical in-house employee—they can be up to two times more likely to work more than 40 hours a week, and 20 percent more productive. Thi


7 Effective Ways to Grow Your Business Using Popups

In this article, I cover 7 use cases for popups that can drive leads and conversions for your brand.


When Should You Invoice Clients?

One of the top benefits of being an entrepreneur is that you get to set your own rates. Whether you can find clients to pay that rate is a whole other story. But whatever you decide to charge, getting paid for the work you do is essential to staying in business. This is why it’s critical to know the fundamentals of invoicing.


7 Ways to Market B2B Content On LinkedIn (Like these Major Brands)

Content marketing is quickly replacing the value of ad marketing and it has everything to do with the shopping savvy of consumers today. They’re not looking to be marketed to – what they want is valuable content that’ll help them make their own purchasing decisions.


6 Network Marketing Trends to Watch in 2018

Haven’t you heard? Network Marketing is growing quickly around the world. In fact, it’s been growing strong for six years straight and annual global revenue is rapidly approaching $200 billion. Needless to say, now is a great time to grow your network marketing business.


7 Things to Look for in a CRM (and 5 Mistakes to Avoid)

Managing relationships is important, especially for network marketers. In this industry, it’s all about who you know (and how many people you know).But what’s the use of growing your network if you’re not going to foster relationships with them?


Email Automation: How to Use Trigger Emails to Boost Conversions

If you're only using automated email marketing for welcoming new customers and sending broad promotional campaigns, then it's time to switch up your strategy.



How do you choose the best mediums and platforms to use for your B2B marketing? If there’s one thing you learn in business, it’s that you never take anything at face value.It’s all about data and metrics.



There’s no way around it – if you want to see whether Facebook or LinkedIn is a better ad campaign platform for your business, you’re going to have to dive in and start testing out ad campaigns to see how each platform works for you.


Should You Outsource Social Media Marketing for Your E-commerce Store?

Wondering whether or not you should outsource social media marketing? There are lots of benefits to hiring a professional.


How to Implement A Digital Content Marketing Strategy for Your Social Media Site

Having a presence on social platforms is vital if you want to maximize the visibility of your brand.


Review of Past Major Google Algorithm Updates

When you begin using online marketing for your business, talk of Google algorithm updates becomes the norm. But why is it so important?


Why Structured Data for SEO Is Crucial for Your Website

Figuring out everything there is to know about SEO is a lot like running through a maze blind. But with the right insights, you can shed light on your strategy and greatly improve it.


How Much Do We Really Know About Google Fred?

A quick overview of Google's Fred update.


How to Optimize a Product Landing Page for Max ROI

Since fewer and fewer people are watching cable television, you have to bring your marketing right to them. And what better way to do that than with content marketing?


10 Powerful Strategies for Your 2017 SEO Campaign

What’s more important than your business’ reputation? Nothing. Without a good reputation, your brand is doomed to fail.


Five Tips From Email Marketing Experts You Need To Know

What makes email marketing so important? Is it really worth investing in? Well, if you look at the fact that some businesses can earn a whopping 4400% ROI, you can understand why it’s a popular technique to use. You can’t find many other marketing methods that can yield the same results.


7 Key Digital Marketing Solutions You Need to Know About

What does it take to create a successful digital marketing campaign? The right digital marketing solutions, of course.


Marketing Growth Strategies and Long Term Gains

What business doesn't want to continuously grow and expand? Companies like McDonald's, Amazon, and Walmart all started small, and look at them now.It doesn't matter whether you want to reach this level or not - continuous growth is essential if you want to stay in business. Today, there's no better way to achieve this than with the internet.


8 Essential SEO Tips For Affiliate Marketing Sites

Imagine a business that earned you residual income as you slept, ate, and enjoyed life. This is exactly what the owners of top affiliate marketing sites are doing. If you’re interested in starting one or more affiliate marketing sites, then you’ll find the following very useful.


8 Fitness Marketing Strategies for Your PT Business

The fitness industry is always booming. People want to look and feel better, which means turning to healthier lifestyles that involve daily exercise. It’s a trend that's here to stay, which makes it a lucrative opportunity for fitness companies. You can use the following 8 tips to help improve your fitness marketing today.


Real Estate Video Marketing Ideas That Will Improve Your Online Reputation

What is a real estate agent without his or her reputation? A sitting duck with no leads, sales or revenue. So it’s a no-brainer that drawing in an abundance of the right traffic is the key to success.


7 Little Known Secrets for Building Leads On Twitter

What’s the point of building visibility for your brand if it doesn’t convert into sales?You hear all the time how important it is to be on social media platforms like Twitter.And it’s all because it boasts a whopping 330+ million monthly active users.But what does this translate to for your business’s revenue?


What is Exit-intent technology? And how it can grow your business

There are a lot of ways to increase your website conversion rate and convert more visitors into customers. If you have been trying out some of them, you should probably know by now that the most effective way to get more leads is an exit intent pop up.What is Exit-Intent technology?


7 Exit-Intent Popup Mistakes that Are Hurting Your Conversions (& Quick Fixes)

If there’s anything we can all agree on it’s that exit-intent popups are useful in multiple types of scenarios. And the end result is the same in each – getting more leads to stick around or even convert.At least, that’s if your strategy actually works. There are some brands that implement exit-intent popups without testing or evaluating their strategies.


7 Cold-Emailing Tools to Amplify Your Lead Generation

Email marketing is the bread and butter for many brands that have figured out how to use it to grow their customer base. It’s the ideal tool for growing relationships with your current customers and nurturing leads into paying clients.


6 Elements of Email Designs that Engage & Convert (w/ Examples)

We live in a digital age where everyone walks around with a computer in their pocket. Around the globe, there are over 2.5 billion smartphone users. And when you think about it, your email campaigns are most likely opened on these small devices.In fact, desktop only accounts for 15% of email opens and mobile makes up 61%. About 3 in 5 consumers like checking their email on the go and another 75% use their smartphones to check emails.


5 Project Management Tools to Boost Productivity (w/ Pros & Cons)

Who doesn’t want their business to be super productive? Unfortunately, everyone runs into slow spells, whether in upper management or in a cubicle.The good news is that there are ways around these slumps – productivity apps and software! But which of them are worth your time and money? As a business owner, you want the best bang for your buck.


Wait, Don’t Leave! How to Use Exit-Intent Popups to Convert (Like these Brands)

Once upon a time, we lived in a world where website masters bombarded their visitors with annoying popup ads.It ruined the online experience and forced millions to integrate ad blockers into their browsers. Fast forward to today, and you have brands using smarter marketing tactics that cater to their target audience. Out went the excessive popups and in came more strategic popup ads.However, there are some brands still struggling with these methods.


8 Best Proposal Software Every Business Should Be Using

The success of many companies relies on their ability to write winning proposals. This becomes difficult when you have processes that are slow or confusing. In many cases, a proposal has to go through several hands before it’s passed off to the client.Being able to write, share, and track proposals are critical to ensuring the process goes as smoothly as possible. That’s one of the top reasons why you’ll find many businesses now implementing proposal software.


Onboarding Woes? Here are 7 onboarding tools to improve new users’ experience

The onboarding process is one of the most critical components in building a profitable organization. As they say, first impressions are everything – and if you’re not impressing your new customers, then you may have issues with retaining them.Roughly half of consumers are willing to pay more for a better customer experience. And what’s more appealing is that these customers are spending upwards of 140% more than those who rate a company poorly.



Website Copywriter / Blogger

Writing content for B2B/B2C company websites, crafting optimized titles and blog posts, and creating monthly social media posts for each client.

Company: Monarcsoft

I worked there from 5/2010 until now

B2B Content Writer for SaaS and Digital Marketing Brands

Content ideation and creation for B2B blog posts, articles, videos, and web content for SaaS and Digital Marketing brands. Visit SaphiaLanier.com for more details.

Company: SaphiaLanier.com

I worked there from 10/2006 until now

B2B Content Writer

Writing monthly articles and blog content revolving around WordPress, plugins, and online business.

Company: Premio

I worked there from 5/2018 until now

Digital Marketing / E-Commerce Content Writer

Writing monthly blogs and articles revolving around digital marketing. This includes exit-intent popups, email marketing, social media marketing, and more.

Company: Poptin

I worked there from 5/2018 until now

B2B Content Writer

Writing monthly blogs and articles revolving around business proposals and business topics.

Company: Prospero

I worked there from 2/2018 until now

B2B Ghostwriter

Writing occasional blog content revolving around outsourcing, virtual assistants, productivity, and business-related topics.

Company: UAssist.ME

I worked there from 11/2018 until now

Digital Marketing Ghostwriter

Writing monthly blog content for the GGI site and their clients' sites.

Company: Gray Group International

I worked there from 11/2018 until now

B2B Social Media Content Writer

Crafting long-form posts on everything to do with social media and influencer marketing.

Company: The Shelf

I worked there from 3/2019 until now

B2B Digital Marketing Ghostwriter

Crafting long-form ghostwritten blog content for guest posting campaigns.

Company: Sleeknote

I worked there from 4/2019 until now

B2B Content Writer (Ghostwriting)

Writing long-form (pillar) and short-form blog posts for client websites revolving around topics like data cleaning, smart forms, and marketing segmentation.

Company: Media Shower

I worked there from 4/2019 until now

SaaS Content Writer

Writing monthly blog content revolving around eSignatures, business processes, automation, and other business-related topics.

Company: Eversign

I worked there from 11/2018 until 4/2019

SaaS Content Writer

Writing monthly blogs and articles revolving around entrepreneurship, business management and development, invoicing, and business finance topics.

Company: Invoicely

I worked there from 11/2018 until 4/2019

Freelance Writer

Writing search engine optimized blog posts/articles and editing video scripts for businesses.

Company: TheHOTH

I worked there from 4/2017 until 10/2018

Freelance Blogger

Writing blog posts for Groupon (B2C)

Company: Loud Interactive

I worked there from 2/2017 until 9/2018

Content Writer / Content Manager

Developed content calendars and wrote content for multiple business accounts.

Company: I Think an Idea

I worked there from 9/2015 until 3/2017

Transcript Editor

Editing Transcripts for marketing/advertising forums held with C-Level professionals from major B2B corporations.

Company: Argyle Executive Forum

I worked there from 6/2011 until 2/2016

Freelance Writer

Writing news-worthy content about insurance, lifestyle, entertainment, world events, health, and finance (geared towards a 50+ audience).

Company: Now it Counts Magazine

I worked there from 12/2014 until 2/2015

Freelance Copywriter

Writing articles, blog posts, and newsletters for the company.

Company: Jaworski Painting

I worked there from 9/2007 until 5/2011

Freelance Blogger / Copywriter

Writing web copy and blog posts for B2B/B2C businesses.

Company: Dewitt's Media

I worked there from 10/2009 until 3/2010

Content I Write