nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.
I'm a wholistic digital marketer who believes in the power of words. I’ve collaborated with respected outdoor and athletic brands, banking industry leaders, and bootstrapped start-ups to create digital campaigns that deliver results.
With content, I help brands grow their digital presence, differentiate themselves in crowded spaces, earn the devotion of existing customers, and win over new ones. I consume press from a variety of sources (Bloomberg Businessweek, The New York Times, WGSN, FiveThirtyEight, The Cut) to ensure I'm up to date on national and global trends.
I'm a former DI lightweight rower (On Wisconsin!), an endurance runner, and an unapologetic corgi keeper.
How I pulled together the last email sent by 32-year-old sporting goods retailer City Sports.
https://clairewallace.co/blog/the-last-city-sports-email
A blog piece for Polartec, the textile manufacturer, highlighting five new Spring '18 apparel pieces made with Polartec fabrics.
http://scienceoffabric.com/5-polartec-functional-spring-styles/
This piece is part of a "5 Questions" series by Agency Spotter, a vertical creative agency search engine. The goal was to help educate mid-level brand marketers on how to select the right creative agency for a specific project.
https://co.agencyspotter.com/5-questions-ask-ecommerce-agency/
Digital marketing consultancy focused on helping outdoor, athletic, and natural consumer goods brands build and expand their digital presence.
Company: Claire Wallace Consulting
I worked there from 5/2018 until now
Managed digital marketing efforts, including social media, email, content marketing, and SEO, for this 100+ year-old textile manufacturer and innovator.
Company: Polartec
I worked there from 8/2016 until 5/2018
Oversaw direct mail initiatives (both digital and print) for Eastern Bank's in-house technology incubator. Laid out campaign strategy, wrote email copy, A/B tested content and timing,
Company: Eastern Labs
I worked there from 12/2015 until 8/2016
Managed digital marketing strategy for a 26-store omnichannel retailer, including email marketing, content strategy, social media, SEO, SEM, loyalty program, and the citysports.com user experience. Note: City Sports filed for bankruptcy in October 2015.
Company: City Sports
I worked there from 8/2015 until 12/2015
Lead marketing strategist for a start-up focused on revolutionizing creative agency search. Managed email campaigns, revamped social media presence, wrote original content for the company blog.
Company: Agency Spotter
I worked there from 2/2014 until 2/2015