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nDash Writer Profile for Heidi Erdmann


I do marketing differently. Strategy, content and more.

About Me

The launch of my blog at www.erdieisms.com in March, 2018 re-ignighted my life-long passion for writing. Suddenly I had a platform to share my expertise and views on marketing and management - with a fun twist. At the same time, I realized that I'm the person who loves to parachute into any B2B or B2C company- regardless of industry, structure, or stage - to fix what's broken and implement strategies and teams to move the needle. 

That's exactly what I do now as a marketing consultant and strategist. At the core, I help technology companies, marketing companies, HR vendors & professionals, and entrepreneurs do marketing differently.  

I also love to speak to teams and groups small and large to get them excited about marketing, management and everything in-between. Ask me about how I can help jazz up your next webinar, meeting, or company offsite.

You can learn more about my approach at www.heidierdmann.com 

Let's have a casual conversation to talk through your business challenges and how I can help with strategy, positioning & messaging, marketing plans, lead generation, sales enablement, website optimization, content and more! 

Industries I Write About


Health & Wellness


My Writing Samples

Smarketing...it's a strategy - not a typo

Tips to build a marketing team that's joined at the hip with a sales organization. #sales #marketing #smarketing #management


6 Reasons Backup Care is a Must Have Benefit

A post I conceptualized as part of my content strategy for Care.com, in collaboration with an external writer. The goal was to drive product awareness, quality website traffic and leads. #employeebenefits #HR #productmarketing #inbound


Content Ideation for Crazy Busy Professionals

Part 1 of a 2-part series to help professionals take the first steps to create content that will establish their own personal brand. I bring these same creative strategies to my clients everyday. It also showcases my sense of humor which I can turn on or off, as needed. #content #contentmarketing #professionalbrand #branding #positioning


What do Employees Really Care About? Mission, Vision, and Support.

Reflections on what modern employees really want from their managers and employers. #HR #management #wellbeing #professional development #leadership


The Recipe for an Interesting People Dinner

A glimpse into my other side. I am a passionate home & gluten-free cook, party planner, and hostess with the mostess where I leverage years of managing corporate events for software and catering companies, combined with the skills I inherited from the women in my North Carolinian family. #cooking #hostess #partyplanner #entertainer #creativethinker #glutenfree


Is Your Marketing Tech Stack Keeping You Up At Night?

Actionable tips for marketing professionals who need to establish or optimize their marketing software, systems, and data to enable tracking and reporting. #martech #marketingoperations #sales #marketing #technology #CRM #CMS



Guest Moderator

MarketingProfs offers real-world education for modern marketers through training, best practices, research, and other content. Join me as I moderate webinars on a range of topics including email marketing, UX and UI design, content marketing, and more!

Company: MarketingProfs

I worked there from 3/2018 until now

Director of Marketing

Created the company’s first full-funnel enterprise B2B marketing strategy with pre- and post-sale initiatives to promote Care.com as an employee benefit to senior-level HR professionals and their employees. Strategies included lead generation, sales enablement, content marketing and more.

Company: Care.com

I worked there from 5/2016 until 3/2018

Senior Marketing Manager

Built two partner marketing programs for this leader in email marketing, which included developing custom marketing programs for partners in a variety of industries including financial services, CRM technology, accounting software, ecommerce platforms, and more.

Company: Constant Contact

I worked there from 6/2013 until 2/2016

Marketing Manager

I've worked for an ad agency and various technology companies to market to biotech, teachers, consumers, software developers, IT professionals, bloggers, CAD professionals, engineers, small business owners, mothers, and more. See my LinkedIn profile for more details.

Company: Various companies

I worked there from 8/2002 until 6/2013

Content I Write