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nDash Writer Profile for Alicia Landrio

Headline

Copywriter / Technical Writer / Ghostwriter

About Me

Alicia Landrio is a freelance writer who offers copywriting, product description writing, and ghostwriting services. She works closely with B2B and B2C providing digital marketing content that increases their SEO visibility and gains social media attention.

PORTFOLIO

Freelance Journalist / Contributing Writer - Online & Print

Copywriter / Contributing Writer -  Content Marketing Agency

Product Description Writer - HSN.com

I have held several positions as a contributing freelance writer for online, print, and third-party marketing companies. Topics are diverse, including but not limited to, fashion and lifestyle, luxury real estate, rewrite articles for legal websites, fitness, and economics. Further experience also includes SEO management, web design and maintenance, customer relations, product knowledge, and professional business solutions.

Industries I Write About

Lifestyle

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Industrial

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Business

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My Writing Samples

Economy Squashes High Fashion

• Freelance article covering the effect of the financial crisis of 2008 had on the fashion industry and consumer behavior.

https://www.slideshare.net/slideshow/embed_code/key/ACu6M8CfzspomX

Fashion Statistics

• Freelance article that looked beyond the "glamorous" lifestyle of working in the fashion industry and provides research on topics such as salaries, work hours, travel, and competition

https://www.slideshare.net/slideshow/embed_code/key/oMRmCwMeVbuc1L

Indie Fashion Designers Go Pop-up in Lawrenceville

Indie Fashion Designers Go Pop-up in Lawrenceville • Freelance article promoting Pittsburgh’s first pop up shop. Interviewed local fashion designers who teamed up to create the event. o https://www.pghcitypaper.com/pittsburgh/indie-fashion-designers-go-pop-up-in-lawrenceville/Content?oid=1526566 May 2012

https://www.pghcitypaper.com/pittsburgh/indie-fashion-designers-go-pop-up-in-lawrenceville/Content?oid=1526566

Piatt Properties in the Heart of Pittsburgh

Piatt Properties in the Heart of Pittsburgh • Freelance article showcasing recent innovations and extravagant property ventures developed by an established investment company. • The company's decision to add luxury real estate to their massive portfolio resulted in a cultural shift that catered to a younger, professional market. • Interviewed employees of the company's properties, their residents, as well as top-level executives from the parent company.

https://issuu.com/maniacmagazine/docs/march_april_issue_small/16

How to Style Your Favorite Casual Fashion Items for the Office

• Promotional campaign for shoe retailer Russell's Justin Boots. • “Dress for the job you want, not the job you have.” True, but dressing for work can be challenging. Whether it’s your attitude, the weather, or how many tacos you had last night, it’s fair to say that everyone has one major goal when getting dressed in the morning: comfort. So, ladies, how do we find a way to bring our favorite casual pieces to the office?"

http://www.dotcomwomen.com/beauty/how-to-style-your-favorite-casual-fashion-items-for-the-office/25590/

ENR Midwest’s 2018 Best Projects Health Care: Fred & Pamela Buffett Cancer Center

ENR WEEKLY / BNP MEDIA MIDWEST'S 2018 BEST PROJECTS August 2018 • Crafted five scholarly articles of the largest contractors and design firms in the U.S. by conducting research, interviewing top level contractors, and reading press releases. • Highlighted the winners’ design and construction based on legal, financial, regulatory safety, environmental, management, corporate and labor issues.

https://www.enr.com/articles/45882-health-care-fred-pamela-buffett-cancer-center

ENR Midwest’s 2018 Best Projects Green Projects: Sunset Ridge School

ENR WEEKLY / BNP MEDIA MIDWEST'S 2018 BEST PROJECTS August 2018 • Crafted five scholarly articles of the largest contractors and design firms in the U.S. by conducting research, interviewing top level contractors, and reading press releases. • Highlighted the winners’ design and construction based on legal, financial, regulatory safety, environmental, management, corporate and labor issues.

https://www.enr.com/articles/45879-green-projects-sunset-ridge-school

ENR Midwest’s 2018 Best Projects Green Projects: Messer Construction Co. Corporate Support Office

ENR WEEKLY MIDWEST'S 2018 BEST PROJECTS

https://www.enr.com/articles/45880-green-projects-messer-construction-co-corporate-support-office

ENR Midwest’s 2018 Best Projects Interior Design/Tenant Improvement: Mead Johnson Nutrition Headquar

ENR WEEKLY MIDWEST'S 2018 BEST PROJECTS

https://www.enr.com/articles/45881-interior-designtenant-improvement-mead-johnson-nutritionheadquarters

Landscape/Urban Development: Nicollet Mall Redesign and Reconstruction

Blog article for architecture / engineering magazine.

https://www.enr.com/articles/45891-landscapeurban-development-nicollet-mall-redesign-andreconstruction

Boost Your Mobility With a Samsung Galaxy Tablet

HSN PRODUCT DESCRIPTION WRITING PROJECT • This project involved creating title tag and body content / descriptions for category level pages. • Create content for hundreds of clients, convert traffic into sales through call to action, and ensure the clients’ content marketing efforts are conquered. • Project instructions consist of style and tone, linking and keyword requirements, word count, and any other client specific instructions.

https://www.hsn.com/online-shopping/samsung-galaxy-tablet

Experience

Copywriter / Contributing Writer

• Create content for hundreds of clients, convert traffic into sales through call to action, ensure the clients' content marketing efforts are conquered. • Project consist of style and tone, linking and keyword requirements, word count, and any other client specific instructions. • Develop editorial storytelling that aligns with the seasonal collection theme and trends for monthly catalogs, direct mail strategies and monthly home page updates, custom landing pages & social platforms.

Company: Copypress

I worked there from 3/2015 until now

Director of Marketing & Communications

• Design and implement business operations through creative marketing initiatives • Create and maintain company website as well as Etsy account, SEO management, client and customer relations, create and implement marketing campaigns, design all business solutions, and inventory management. • Conduct market research and maintain industry knowledge to determine consumer habits and trends. • Identify new materials and concepts which increased sales

Company: CVL Gunworks

I worked there from 11/2016 until 1/2019

Freelance Journalist

• Crafted five scholarly articles of the largest contractors and design firms in the U.S. by conducting research, interviewing top level contractors, and reading press releases. • Highlighted the winners' design and construction based on legal, financial, regulatory safety, environmental, management, corporate and labor issues.

Company: BNP Media / ENR Weekly

I worked there from 8/2018 until 8/2018

Contributing Writer

How to Style Your Favorite Casual Items for the Office • Promotional campaign for shoe retailer Russell's Justin Boots. o http://www.dotcomwomen.com/beauty/how-to-style-your-favorite-casual-fashion-items-for-the-office/25590/

Company: Dom Com Women

I worked there from 5/2018 until 5/2018

Executive Assistant

Drafted meeting agendas, supplied materials and executed follow-up for meetings and team conferences; made travel and business meeting arrangements; and marketing duties such as created new outlets for the product to be sold on websites such as Etsy and Amazon which resulted in higher sales and productivity. • Administrative duties included answering phone calls, managing schedules, and providing customer service to our clients.

Company: Tabanero Hot Sauce LLC

I worked there from 7/2013 until 2/2015

Contributing Writer

Piatt Properties in the Heart of Pittsburgh • Freelance article showcasing recent innovations and extravagant property ventures developed by an established investment company. • The company's decision to add luxury real estate to their massive portfolio resulted in a cultural shift that catered to a younger, professional market. • Interviewed employees of the company's properties, their residents, as well as top-level executives from the parent company.

Company: Maniac Magazine

I worked there from 3/2013 until 4/2013

Languages I Write In

Content I Write