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Hello, I'm Desiree but my family calls me "Plumberina!"
I'm a So Cal girl who loves writing and classic cars. I specialize in writing B2C marketing materials for the skilled trades.
Growing up in a family of tradesmen, I was instilled with an appreciation for the skilled trades. Naturally, I found a passion in helping family-owned, local trade businesses grow through marketing.
If you're anything like the tradesmen in my family, then you don’t have time to:
Some of the business owners in my family didn't want or understand the need for having this content for their customers. But in today's internet-centric world, great copy is a necessity! I created some copy for them to use, and both of our businesses grew from there!
If you want to increase your revenue and connect with your customers, get in touch!
Find writers and ideas in this industry
This is an article I contributed to Hotcars.com, an online car publication. My article received over 800,000 views in less than 30 days.
This is a sample of a summer-themed email sales letter. The letter, is also easily converted for direct mail.
One page sample advertisement for Airgas.
One page advertisement for Rogue Fabrication.
This is website copy I wrote for the "Lessons" page for a horse training and boarding facility.
This is a blog post written for Urban Solar. I contribute weekly to their website's blog.
I worked there from 5/2018 until now
Words that sell, for the skilled trades.
Company: Capital Copywriter
I worked there from 12/2017 until now