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nDash Writer Profile for Christine Utterberg

Christine Utterberg


Copywriter and Creative Strategist

About Me

I'm a freelance copywriter & creative strategist interested in defining and telling stories across digital media.

Since 2013, I've specialized in brand storytelling & strategy, designing creative solutions that help build a brand's identity and engage an audience. I see the big picture and turn ideas into high-quality content across all mediums. I do this by producing strong concepts and copy and choreographing the creative process.

Currently, I develop content and strategies for online brands interested in creating new leads and expanding their digital content. 

Samples of my work are available at www.christineutterberg.me

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Health & Wellness

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My Writing Samples

Adobe Summer Campaign

Blog post written to promote Adobe's Createfulness campaign. I was in charge of the concept and cross-platform copy, which included digital, video, and blog posts.


Adobe at OFFF Festival

Web copy for the registration of portfolio reviews during OFFF 2019. I developed the creative concept and copy for this event, creating messaging across 3 spaces, 8 activities, and all digital media.


What Does the Word Copywriter Mean in 2018?

An SEO-driven blog post about copywriting. I managed the content of the blog and wrote this original post to help drive the blog's Google ranking from 56th up to 6th.


YOUMO Kickstarter Campaign

Web copy for this startup's crowdfunding campaign on Kickstarter. I oversaw the creative strategy, branding, and copy for their first product launch, including web copy, social media, PR, video script, and email newsletters.




I have developed two television series, written two film spec scripts, and co-created a web series.

Company: Self-Employed

I worked there from 9/2008 until now

Senior Creative & Copywriter

Defined & produced 5 Adobe EMEA multi-platform campaigns from concept through marketing phases. - Created & executed the concept & messaging at OFFF Festival 2019, connecting 5000+ attendees with 8 Adobe experiences. - Designed content for over 100 deliverables at Awwwards Conference, thereby meeting the brand's target in a tight timeframe.

Company: DR Digital Agency

I worked there from 11/2018 until 8/2019

Senior Creative Copywriter

Created concepts & copy for 8+ multi-channel healthcare campaigns for global brands like Staar Surgical, Pfizer, Becton Dickinson, and Grifols. - Created scripts and supervised visuals & post-production for corporate videos with €50K+ budgets. - Developed and presented ideas in line with healthcare marketing demands, thereby winning 2 new business pitches with multi-million dollar brands.

Company: CDM Barcelona

I worked there from 7/2018 until 11/2018

Freelance Copywriter & Scriptwriter

Design, execute, and optimize multi-platform campaign content for 25+ brands; secured 100-400% funding for 4 startups. Select projects: - Create email marketing content for e-commerce brands, leading to a +3% conversion rate. - Developed & led branding, creative strategy & crowdfunding campaign for YOUMO. Resulted in 200% funding and top press coverage with a +3M readership base. - Collaborated with the Bernstein Agency to write the story & messaging for Bayer Sivanto's global launch.

Company: Self-Employed & Agency

I worked there from 3/2013 until now

Content I Write