nDash.com is a content creation platform that provides brands and agencies with access to the world's top freelance writers.
nDash Writer Profile for Kayla Naab
Headline
Business & Branding Consultant + Career Coach. FindHER founder helping every woman FindHER best self at work. ATX⚡
About Me
What I Know:
Compelling copy matters EVEN MORE in the age of post-modern media. Quality images and videos can be bought but voice and message motivate everything.
Language is underprotected and underappreciated.
Your social strategy 110% depends on your intent and your audience. Not trends. Never trends, really.
"Best Practices" are often bullshit crafted by one marketer or exec to swerve competition or make themselves seem relevant and if you want to know what works, you better start asking questions and answering them for yourself.
Great content marketing is really just a conversation between two personas - the brand and the consumer - who have a mutual interest. The amount of "flash" & jazz hands added to that conversation is either driven by the persona or by desperation. Don't let it be the latter.
The position does not need to be in-house. Being in your office will not make the work better nor the employee better at the work.
Everything about the way we source, recruit, interview, on board, retain, and evaluate employees is systemically damaged.
Industries I Write About
Lifestyle
- Feminism in fashion
- fashion trends
- censorship in fashion
- global fashion
- styling
- fast fashion
- sustainability in fashion
- runway
- fashion week
- couture
- editorial fashion
- fall fashion
- spring fashion
- summer fashion
- winter fashion
- how to style summer pieces
- summer wardrobe
- fall wardrobe
- how to style fall pieces
- outfit ideas
- fall outfit ideas
- summer outfit ideas
- back to school fashion
- college campus fashion
- frugal fashion
- fashion on a budget
- fashion inclusivity
- size inclusivity
- plus size fashion
- fashion for every body
- body positivity
- inclusive fashion
- secondary education
- blended learning
- online learning
- college education
- college prep
- independent study
- tech staffing
- staffing for tech companies
- tech recruiting
- recruiting for tech companies
- talent acquisition
- recruiting
- recruiters
- staffing
- soft skills
- resume soft skills
- soft skills in tech
- marketing talent
- CMO
- marketing executives
- marketing experts
- top marketers
- Milwaukee real estate
- rent in Milkwaukee
- Rent to own
- can I buy a home
- can I afford to buy a home
- Web design trends
- UX
- UI
- user experience
- website performance
- UX performance
- UX analytics
- UX data
- branding
- brand avatar
- brand persona
- brand development
- brand identity
- brand voice
- brand documentation
- seller
- home seller
- when to sell my home
- how to price my home
- how to sell a home
- home selling tips
- housing market
- security
- web security
- website security
- application security
- Apparel & Fashion
- artist biographies
- artist interviews
- art journaling
- art therapy
- art meditation
- painting
- drawing
- sketching
- doodling
- watercolors
- hand-lettering
- planner
- scrapbooking
- homemade wreaths
- affordable decor
- seasonal decor
- seasonal wreaths
- how to make a wreath
- art zen
- zen art
- cathartic art
- art as therapy
- art for anxiety
- art for depression
- Arts & Crafts
- makeup
- cosmetics
- makeup artists
- beauty
- beauty brands
- cosmetic brands
- beauty PR
- MUAs
- beauty youtubers
- makeup reviews
- beauty reviews
- makeup tutorials
- sustainable beauty
- PR packages
- beauty subscriptions
- sustainability and beauty
- sustainable beauty brands
- beauty packaging
- influencer marketing
- Music
- concerts
- musicians
- music artists
- music producers
- music events
- music artist tours
- music albums
- reviews of music
- Spotify. Pandora
- movies
- movie theaters
- Neflix
- MoviePass
- Hulu
- reviews of movies
- actors
- actresses
- movie scripts
- movie directors
- movie awards
- music awards
- tv
- television
- tv actors
- tv actresses
- cable television
- television networks
- late night television
- improv
- comedy
- comedy shows
- comedians
- improvisation
- games
- board games
- video games
- Entertainment
- museum
- museums
- gallery
- galleries
- gallery openings
- gallery exhibitions
- art
- artists
- art reviews
- art criticisms
- art history
- famous artists
- painters
- drawings
- famous art
- art tools
- art equipment
- art materials
- art stores
- art tutorials
- art how-to
- Fine Art
- home goods
- pet goods
- baby products
- e-commerce
- selling online
- Etsy
- Amazon
- ebay
- product reviews
- product testing. product recalls
- shopping tips
- bargains
- Consumer Goods
- couture fashion
- handbags
- clothing
- jewelry
- expensive items
- luxury shopping
- Luxury Goods & Jewelry
- film criticism
- film critics
- film awards
- indie films
- film production
- documentaries
- youtube filming
- movie reviews
- blockbusters
- movie actors
- movie trivia
- Motion Pictures & Film
- albums
- music genres
- genre study
- music in history
- history of music
- indie music
- music festivals
- EDM
- techno
- rap
- hip hop
- music and culture
- musical instruments
- choral music
- rock bands
- jazz
- rock and roll
- plays
- musicals
- stage acting
- choir
- choral performance
- musical performance
- broadway
- theater
- theatre
- sketch comedy
- dance
- dancing
- Performing Arts
- Instagram
- instagram photography
- iphone photography
- photography composition
- stock photography
- wedding photography
- portrait photography
- DSLR
- Photography
- restauranteurs
- new restaurants
- where to eat
- restaurant menus
- cuisine
- food critic
- food reviews
- restaurants in Austin
- food trucks
- date night restaurants
- restaurant business
- Restaurants
Science & Medicine
- yoga
- reiki
- chakras
- chakra healing
- acupuncture
- alternative health
- chiropractic
- massage
- herbal medicine
- try acupuncture
- does acupuncture hurt
- benefits of acupuncture
- is acupuncture painful
- what happens during an acupuncture appointment
- my first acupuncture appointment
- Alternative Medicine
Education
- substitute teacher management
- educational technology
- curriculum
- educational policy
- classroom management
- child behavior
- child psychology
- education administration
- Education Management
- e-learning modules
- content for e-learning
- best practices for e-learning
- online courses
- tele-education
- online learning
- distance learning
- webinars
- E-learning
Business
- corporate branding
- logo design
- web design
- website design
- website UX
- UX/UI
- principles of design
- color
- typography
- psychology of color
- corporate design
- packaging
- graphic design
- marketing design
- kitchen decor
- kitchen design
- design trends
- design trends 2018
- interior design inspiration
- design inspiration
- design inspo
- home decor inspo
- home design inspiration
- Design
- Event planning
- event planners
- event coordination
- event marketing
- online events
- event budgeting
- event PR
- weddings
- wedding planning
- wedding planner
- wedding venue
- catering
- caterers
- event decor
- party planning
- party planners
- Events Services
- Remote work
- telecommute
- gig economy
- freelancing
- freelancers
- interview tips
- resume tips
- onboarding employees
- employee satisfaction
- employee evaluation
- applying for jobs
- jobseekers
- job search
- recruitment
- recruiters
- phone interviews
- phone screens
- salary
- talent management
- candidate experience
- talent experience
- talent retention
- candidate retention
- Human Resources
- leadership
- team management
- managers
- management evaluation
- employee evaluations
- HR
- company hierarchy
- team development
- teambuilding
- employee communications
- corporate culture
- Management Consulting
- email marketing
- social media marketing
- advertising
- online advertising
- Google AdWords
- SEO
- search engine optimization
- content marketing
- blogging
- article writing
- graphic design for marketing
- facebook marketing
- twitter for marketing
- marketing campaigns
- marketing budget
- marketing consulting
- influencer marketing
- affiliate marketing
- small business marketing
- marketing management
- consumer targeting
- consumer avatar
- consumer persona
- customer profile
- target marketing
- customer preferences
- customer survey
- Marketing & Advertising
- brand development
- consumer research
- market research
- consumer avatars
- brand avatars
- customer targeting
- customer surveys
- Online magazines
- magazines
- publishing
- editorial publishing
- editor in chief
- literary magazine
- online journal
- youtube production
- video production
- online publisher
- Media Production
- youtube
- online publications
- website content
- article publishing on Medium
- Linkedin
- Facebook live video
- Instagram stories
- online journals
- online lit magazines
- Online Publishing
- professional development
- entrepreneurship
- webinars
- ted talks
- corporate conferences
- side gigs
- self employment
- work for yourself
- Professional Training
- writing
- editing
- self-publishing
- getting published
- literary agents
- literary editors
- literary publishing
- book publishers
- online publishers
- getting poetry published
- getting stories published
- staffing industry
- who to hire
- interviews
- interviewing
- resumes
- qualifications
- job posting
- executive search
- job seekers
- job boards
- Staffing & Recruiting
- Poetry
- short stories
- creative writing
- novel planning
- novel writing
- editor
- book editors
- story editors
- journalism
- reporting
- writing product descriptions
- copywriting
- writing for the web
- online writing
- proofreading
- word choice
- word building
- fiction
- nonfiction
- grammar
- punctuation
- literature
- characters
- WRITERS
- authors
- life as a writer
- Writing & Editing
Health & Wellness
- food criticism
- restaurant reviews
- global cuisine
- recipes
- food blogs
- Food & Beverages
- Yoga
- meditation
- mental health
- running
- walking
- tennis
- aerobics
- HIIT
- high intensity interval training
- body weight exercises
- hiking
- water aerobics
- step aerobics
- kickboxing
- fitness
- beach body
- bikini body
- fitness for women
- health
- healthcare
- healthcare insurance
- gynecology
- womens health
- prenatal health
- pregnancy
- fertility
- PCOS
- menstruation
- menstrual issues
- alternative health
- chronic pain
- dentistry
- vaginal health
- sexual health
- womens sexual health
- obstetrics
- Health, Wellness & Fitness
- travel
- global travel
- US travel
- road trips
- hotels
- air travel
- packing for travel
- travel deals
- vacation
- cruises
- cuisine
- global exploration
- camping
- sight-seeing
- trademarks
- places
- travel safety
- solo vacations
- Leisure & Travel
- psychology
- therapy
- psychotherapy
- pharmaceuticals
- therapy groups
- rehabilitation
- suicide prevention
- eating disorders
- anxiety
- depression
- family therapy
- group therapy
- couples therapy
- Mental Health Care
Finance
- Nonprofit management
- nonprofit marketing
- crowdfunding
- traditional fundraising
- activism
- fundraising for nonprofit organizations
- charity work
- charity fundraising
- Fundraising
Technology
- Social media
- digital marketing
- digital media
- online publishing
- online publications
- internet culture
- memes
- internet comedy
- youtube
- millennial culture
- internet censorship
- internet safety
- internet security
- Internet
Law & Politics
- nonprofit funding
- nonprofit fundraising
- nonprofit executive boards
- nonprofit marketing
- nonprofit websites
- nonprofit founders
- Nonprofit Organization Management
- PR
- media relations
- interviewing
- event coverage
- PR packages
- product launch
- press releases
- Public Relations
My Writing Samples
The Biggest SEO Trends of 2017: A Mid-year Review
An article for the Store Troopers blog about what expert SEO professionals are intuiting for the 2nd half of 2017
www.storetroopers.com/the-biggest-seo-trends-for-2017-a-mid-year-review/
8 Benefits of Remote Work for Conscious Companies
For Conscious Company Magazine, a roundup of reasons why conscious companies (and employees) should consider remote work as part of the future of employment in the US
https://consciouscompanymedia.com/workplace-culture/remote-work-telecommuting-benefits/
Objectification, Censorship, and Global Femaleness
An interview with fashion designer Elnaz Gargari about global fashion, feminism, and censorship
http://somamagazine.com/elnaz-gargari
An Interview with Judith Estrada Garcia, Artist behind "No Sexual Assault Land"
I sat down with Judith Estrada Garcia, painter and artist behind the award-winning "No Sexual Assault Land"
https://roundrockarts.org/2018/05/31/an-interview-with-judith-estrada-garcia-women-rock-best-in-show/
Ikigai: This Japanese Infographic will Make You Live Happier
Ikigai is the Japanese concept of life balance - in this study, I explore how to achieve this balance at work and in life.
http://www.kaylanaab.com/life-balance/
Experience
Business and Career Consultant
Company: KaylaNaab.com
I worked there from 9/2016 until now
Director of Content Management
Directing content strategy, analytics, and editorial management for an online media company in the multicultural beauty space.
Company: TextureMedia, LLC | NaturallyCurly
I worked there from 2/2018 until now
Director of Digital Marketing
Managing a team of marketing writers, bloggers, graphic designers, developers, social media managers, advertising managers, and more to push forward marketing campaigns for over 50 clients nationwide.
Company: Sequoia Technologies IMS
I worked there from 6/2016 until 9/2017
Content Consultant
Consulting for clients of Haley Marketing - mostly staffing & recruiting companies
Company: Haley Marketing
I worked there from 9/2015 until 4/2017
Content Optimization Specialist
Leading teams of editorial professionals, creatives, and developers to push forth the most conversion-optimized, search optimized, and social forward content across all of our publications.
Company: Native Commerce
I worked there from 12/2015 until 6/2016
Lead Content Manager
Managing content and SEO performance for over 100 clients in the dental, chiropractic, and holistic health industries
Company: GotchaLocal
I worked there from 10/2014 until 11/2015
Content I Write
- Blog Post
- Article
- Website Copy
- Direct Mail
- Email/Newsletter
- Case Study
- Whitepaper
- Press Release
- Social Media
- Other