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nDash Writer Profile for Joel Klettke


Conversion Copywriter to SaaS & B2B | Founder @ Case Study Buddy

About Me

If you want to convert more visitors into leads, and more leads into customers, I can help.

Past SaaS and B2B copywriting clients like HubSpot (2x conversions), Deputy (2x opt-ins for highest-converting funnel), WP Engine (targeted product pages), InsightSquared (complete site overhaul), and more trusted me to deliver for them -- and you can, too.

As a conversion copywriter and optimization consultant, I can help you...

And if you want a conversion copywriter who can competently contribute to strategy on UX, SEO, A/B testing, information architecture and content marketing campaigns? Well, let's get acquainted.

You can see my portfolio and learn what makes me tick at http://www.businesscasualcopywriting.com

I also own Case Study Buddy, a done-for-you case study writing service that gives SaaS and B2Bs an easy way to capture and share customer success stories.

Our case study specialists take care of everything, from interviewing your customer to writing up the study and managing the final revisions.

We've created case studies for companies like Brain Traffic, Simply Measured, Absorb LMS, and Avanti. Clients like those trusted us to interview their valued customers like A&W, Discovery Communications, Radisson Hotels, Servus Credit Union, Dolman Law Group, and heaps more.

I've been invited to speak at major industry conferences like MozCon, ConversionXL Live, SearchLove San Diego, CTAConf and fun events like TEDxYYC.

Industries I Write About


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My Writing Samples

HubSpot -- Core Pages (2x Conversions)

My first conversion copywriting project for HubSpot was a rewrite of their CRM product page. My variant converted over 20% more visitors into sign ups. On the strength of that ROI, I was brought back in to rewrite core pages (Home page, marketing free page, CRM page, etc.) -- the result: 2x conversion rate, 2x inbound call volume, +35% demo requests, +27% product signups.


WP Engine (Select Pages)

I collaborated with WP Engine’s sales staff, advisers, engineers and digital marketers on select sections of their new website in support of their internal marketing team. Together, we’ve helped customers see what sets WP Engine apart – from their leading technical solutions to the personal service their team of experts delivers every single day.


InsightSquared: Conversion-Focused Copy

InsightSquared is a leader in the sales analytics space, with a SaaS solution that’s as accurate and effortless as it gets. But the site’s old messaging was letting them down, and targeting the wrong audience. I helped InsighSquared revamp several core pages, all in less than a month. The results: conversion-focused copy with a value prop their audience actually cares about.


OpenSensors Lead Gen Site

Yodit Stanton and her brilliant team were looking to show enterprise clients the no-brainer value of their offering. After auditing their old site, it became obvious leads weren't seeing the value. They needed more details on why sensors were the right choice for them.I wrote and wireframed brand new copy that clearly and persuasively explains the what, how, and (most importantly) why behind their offering in a way that gets enterprise clients tripping over themselves to buy.



Conversion Copywriter and CRO Consultant

I help businesses like yours turn more leads into paying customers by getting into their heads. I've worked with billion-dollar SaaS companies like HubSpot, huge national brands like Safelite and tech juggernauts like WP Engine - but I'll work with just about any business I find interesting. I write and audit websites, landing pages, ads, email series, and in-app experiences, and I help clients develop the conversion strategy behind them.

Company: Business Casual Copywriting Ltd.

I worked there from 7/2013 until now


Case Study Buddy is a professional, done-for-you case studies service. We help agencies, SaaS companies, and B2B businesses (like Brain Traffic, Looop and Pingboard) capture and share persuasive success stories from their happy clients.

Company: Case Study Buddy

I worked there from 2/2016 until now

Content I Write