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nDash Writer Profile for Matthew Delman

Matthew Delman

Headline

Content Marketing professional

About Me

I am a content marketer, content creator, and content strategist with deep experience in developing content marketing strategies for industry analyst firms, technology brands, and marketing agencies. My particular interests and expertise lie in content creation and optimization, with a particular focus on leveraging data to determine which topics are most valuable to the target audience. I am very focused on determining content effectiveness and relish testing new content types and topics to see what has the biggest impact. This has included blogs, client case studies, bylines for news outlets, and collateral for lead gen. My particular accomplishments include: * Increasing site traffic by more than 150% in 12 months * Managing the content creation process for 14 SMEs * Working with freelance writers on optimized content * Creating, launching, and analyzing market-leading research surveys on financial operations topics * Managing editorial calendars for blogs with tight turnarounds and aggressive posting schedules

Industries I Write About

Finance

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Lifestyle

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Health & Wellness

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Technology

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My Writing Samples

What Is the Future of Marketing?

This is a thought leadership blog post that I ghost-wrote for John Nash, CMSO of RedPoint Global, about how marketers can prepare for the future of customer engagement

https://www.redpointglobal.com/blog/what-is-the-future-of-marketing/

How to Build a Consumer-Centric Healthcare Organization

Another ghost-written blog for RedPoint Global. This one is a how-to about building customer-centricity into healthcare marketing.

https://www.redpointglobal.com/blog/how-to-build-a-consumer-centric-healthcare-organization/

Why Should Retail Banks Emphasize Omnichannel Customer Engagement?

A ghostwritten blog post for Dennis DeGregor, RedPoint Global's SME on financial services.

https://www.redpointglobal.com/blog/why-should-retail-banks-emphasize-omnichannel-customer-engagement/

The State of ePayables 2016: Eyes on the Prize

A "state of the market" research report written for Ardent Partners that touched on the electronic invoicing and electronic payments marketplace in 2016. This report was written using primary research that I also conducted.

https://2udm7l4frjjz47k5wg248qz0-wpengine.netdna-ssl.com/wp-content/uploads/2016/11/Ardent-Partners-ePayables-2016-Eyes-on-the-Prize-AvidXchange-FINAL.pdf

The RedPoint Customer Data Platform Enables Speedeon Data to Keep Pace with Marketers’ Demands for P

A case study on Speedeon Data that I wrote for RedPoint Global.

https://www.redpointglobal.com/wp-content/uploads/2018/07/CA-SpdOnUS0318-01-Speedeon-hi-res.pdf

Experience

Senior Writer, Content Marketing

• Ideated fresh content ideas, stories, and formats based on industry narratives and customer needs • Increased blog traffic by 150% year over year• Conducted SEO keyword research and implemented SEO strategy for blog post content • Captured customer stories to show the real-world value of RedPoint Global’s solutions• Ghost-wrote two thought leadership blog posts per week in collaboration with 14 SMEs • Managed relationships with freelance writers & designers• Produced monthly reporting on conte

Company: RedPoint Global, Inc.

I worked there from 9/2016 until 8/2018

Senior Content Strategist

• Crafted engaging email copy for more than 25,000 members• Managed channel strategy for financial operations-focused website• Wrote custom research reports and long-form benchmarks• Generated four thought leadership articles per week for publication on news and research blogsites• Managed production and promotional strategy for Contingent Workforce Weekly podcast

Company: Ardent Partners

I worked there from 6/2014 until 9/2016

Senior Content Manager

• Worked cross-functionally across research, web, marketing, sales teams to generate impactful primary research reports for midsized industry analyst firm • Established new editorial workflow for reviewing and publishing industry analyst reports produced by more than 40 thought leaders and industry analysts company-wide• Generated content for marketing-focused news website• Tracked and reported on internal content operations metrics• Managed a four-person team of editors and content specialists

Company: Aberdeen Group

I worked there from 9/2012 until 2/2014

Editor, Cabot Wealth Advisory

• Managed editorial calendar for investment email newsletter with 250,000 subscribers• Drove SEO strategy for Cabot Heritage corporate website • Wrote direct response copy that promoted the company’s stock picks and investment advice• Managed production of sales landing pages to drive downloads

Company: Cabot Heritage Corporation

I worked there from 1/2012 until 6/2012

Senior Editor

• Acted as final editorial quality control for between 20 and 60 press releases per week under tight, constantly changing deadlines• Managed client relationships on a one-to-one basis, including correcting errors in published press releases, answering questions about press release distribution, and ensuring client instructions were clear to other departments • Achieved a rate of zero production errors for eight consecutive quarters• Prioritized workflow among bicoastal team of editors; including

Company: The Nasdaq OMX Group

I worked there from 1/2009 until 12/2011

Content I Write