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nDash Writer Profile for Robert Kaufman


About Me

If you're looking for a native English writer and content specialist who knows how to initiate a response from readers (i.e., make a purchase, sign up for e-mails, smile after I simplify a complex subject for them or get emotional after reading a heart-wrenching article), you've come to the right place. 

For over 17 years I've used my extensive knowledge of direct response, SEO, SEM and human psychology to help companies reach their objectives. From inbound scriptwriting (web-to-phone) and radio promotion scripts to blogs, website content and printed/digital advertising, my experience runs across the spectrum. Simply stated, I'm a jack of all trades and master of content.  

I'd be more than happy to discuss potential projects and the different ways my writing abilities and experience can help you and your company get the response and/or response rate you've been hoping for. Just give me a shout... I'm always available.

Industries I Write About


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Health & Wellness

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My Writing Samples


Blogs on all different topics for FICO customers - from credit and debt to credit cards, budgeting and child finances


Website Copy - Children's Mental Health

Did research on all topics and wrote all content for this website for parents and teachers to help children with mental illness/challenges.


Website Copy - Veterinary Clinic

Helped design and wrote all copy for a new veterinary clinic and services provided.


EMails and Landing Pages

This page shows a variety of products/services for which I wrote email and landing page copy.


Banner Ads

A few examples of different banner ads I created and the testing of copy for each.


Magazine Articles

Two examples of the topics chosen and tone of voice I used for a woman's magazine.


Direct Mail

A sample of a few direct mail packages for which I created marketing strategy, concept and wrote all copy.


My Author Website

My author website that helps show that writing is my passion.



Copywriter, Marketing Strategist

I'm the sole owner of RJ Direct, a freelance copywriting firm that works with companies on a project basis to help them reach their goals. Clients have ranged from FICO and Affinion Group to Florida Power & Light and HomeServe USA - a broad spectrum of industries requiring a variety of different content and marketing copy for all platforms (and print).

Company: RJ Direct, LLC

I worked there from 9/2011 until now

Content I Write