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nDash Writer Profile for Suman Sridhar


Expert B2B Content Writer for tech, HR, marketing, business, & wellness

About Me

If you need a freelance writer experienced in writing about business, marketing, technology, software, and SaaS—I'm your gal. I have 11 years of professional content writing and marketing experience, primarily in the B2B space.

 I have an English BA from Brandeis and an MBA from BC. I've also worked with and for large brands like Experian,  Pegasystems, and STANLEY Black & Decker. You can trust that you'll get clear, error-free content that will move prospects along the buyer's journey and generate revenue.  I'm Hubspot Inbound Marketing Certified.

Industries I Write About



My Writing Samples

The 2023 HR Guide to Collaborative Performance Management

An article for PerformYard about performance management strategies that actually stick. Everyone wants a collaborative workplace, but it isn't always a reality. That's a problem when measuring employee performance. This post discusses common hurdles companies face with performance management and gives recommendations for collaborative performance management.


A Real-World Guide to HR Data Analytics in 2023

An article for PerformYard about building and measuring HR metrics that actually matter and aren't just vanity metrics.


4 ways social media impacts consumer behavior

For Sprout Social. This article walks through the top four ways social media is currently influencing consumer behavior, and what each means for your brand’s social strategy.


Managing a Remote Workforce? You Might Be Missing These Serious Struggles

When you ask yourself, “What are common remote employee challenges?” some obvious answers are communication issues, working across different time zones, and technical woes. But what about problems that don’t get as much attention?


Social Shopping in 2022

Bylined for Sprout Social. Social shopping centralizes a consumer’s touch points with a brand all in one place, from discovery and engagement to actual purchasing. It’s a convenient way to meet consumers where they are, turning browsers into buyers.


Employee Engagement Rates are the Lowest They've Been In a Decade. Anonymous Feedback Helps

It’s common for employees to be on the receiving end of feedback, but they also need opportunities to give it. The problem is that it’s easy for feedback discussions to devolve into grousing sessions. Here are some tips to guide your employees to give honest and effective anonymous feedback


Customer Experience Transformation and Automation

Whitepaper about CX for the Reveal Group. https://sumansridhar.weebly.com/uploads/1/2/2/8/122836278/cx_whitepaper_revealgroup_blueprism.pdf


Giving feedback is critical

For Sprout Social. How to give feedback in different settings and channels. Emphasis on marketing.


How to Embed Cybersecurity Into Your Organization

An eBook I wrote for BizForce Technologies, a former nDash client. This is an actionable guide for embedding cybersecurity into the different layers of your organization at the user, network, and cloud platform levels. (Note: I didn't participate in the design process, just the writing part).


10 SEO Priorities for 2021 and Beyond

To succeed at SEO in 2021, you need to empathize with your users as much as possible. What is the purpose of their search? Are you giving them the answers to the questions they asked for, and are you giving them in the best possible way? How do you think they feel when they click through your site? Catering to your users more will help you realize the potential of your SEO strategies in 2021 and beyond.


Artificial Intelligence: Don’t Get Lost in the Hype

Wrote this for nDash client Relinquent Media for one of their clients DMI Insights. Organizations get excited about AI but don't effectively use it. This is how you maximize the potential of AI to get bottom-line results.


Schema Markup: SEO Benefits & Implementation Best Practices

This is a 2000-word blog post about Schema Markup in SEO that I wrote for Seo.co. Adding schema markup helps search engines better understand your content and communicate it to users. Schema can help you achieve more prominent search results and surpass your competitors. This post discusses why schema is valuable and walks you through how to implement it.


How to Boost Your App’s Retention Right Now

This piece is about how to increase engagement and retention for your mobile apps. I wrote it for Mobile Growth Association.


Realizing the Potential of your Data

An eBook I wrote when I worked for Experian about data management at mid-market organizations. Mid-market organizations are large enough to have enough resources, yet small enough to be agile. They're in a unique position to unlock the value of their data and use the insights to drive the business forward.


What is Natural Language Understanding?

NLU is an artificial intelligence method that interprets text and any type of unstructured language data. It's a subset of Natural Language Processing (NLP). This blog post explains what NLU is, how it delivers value to businesses and its associated challenges.


How to Get Internal Thought Leaders to Create Content

Your company is full of knowledgeable staff who have deep experience in at least one subject. As a content marketer, you can harness that knowledge and channel it into your company’s content.


The Value in Authentic Employee Connection

This blog post was for EditMate, a User-Generated Video Company. User-generated video content is an authentic way to connect with your workforce. You don't need expensive equipment or highly trained videographers; all you need is a smartphone and possibly a small tripod. User-generated videos can drive better employee engagement and improve workplace collaboration and morale.


User-generated videos: Everything You Need to Know

This blog post for EditMate explains the advantages of crowdsourcing user-generated videos and walks you through how to do it. Crowdsourcing user-generated video content helps your audience connect with and engage with your content in a meaningful, authentic way. It boosts sales by attracting customers and also strengthens brand loyalty


The Low-Code/No-Code Movement in Boston

Why low-code tech is vital to bridging the gap between business and IT. It spotlights a few low-code companies that have a presence in Boston.


How to Exit The Family Business Gracefully

Post for Ivy Exec, a career site for executives. My byline is at the bottom.


How to Take on a Stretch Project Without Getting Burnt Out

Post for Ivy Exec, a career site for executives. My byline is at the bottom.


5 Ways to Incorporate Zucchini into the Keto Diet

I ghostwrote wellness articles about the keto diet for BioKeto. These articles referenced research from scientific journals & organizations like the NCBI.


Single Customer View

Ebook about customer data.


10 Supplements You Should Be Taking on the Ketogenic Diet

I ghostwrote wellness articles about the keto diet for BioKeto. These articles referenced research from scientific journals & organizations like the NCBI.


Face Mask 101: The Science Behind How they Work

I ghostwrote this scientific piece for Oura, a company that makes antimicrobial products like protective face masks. This cites scientific information from sources like the CDC, Johns Hopkins Medicine, and the National Academy of Sciences. This post discusses how the coronavirus spreads through airborne transmission and how to find the right face mask to protect you.


The Truth about Masks with Valves

This is another scientific piece for Oura. It cites organizations like the CDC and the National Institute of Health. It talks about why masks with exhalation valves aren't safe for the coronavirus because someone can breathe contagious viral particles into the air through the valves.


What to Look for in a Workout Mask

This scientific post is for Oura, which makes masks with antimicrobial properties. It cites from NCBI studies and the American Council on Exercise. This post guides you on the selection criteria for a workout mask. For example, masks with polypropylene can help you filter out harmful viruses and pathogens. The right exercise mask not only helps you boost your own well-being but protect the well-being of others as well.


Your Guide to Staying Safe at the Gym

Another scientific piece for Oura. It references doctors and immunologists. Going to the gym is a different experience now in the age of the coronavirus, but it doesn't mean you have to cut it out of your life. This post covers what types of gyms you should go to, rules like wearing masks for working out, and tips for those who want to exercise but don’t need gyms.


Maskne: What it is and How they Work

This post discusses how acne and "maskne" is formed, how to treat it, and how to prevent it in the future.


Four Core Use Cases for Natural Language Understanding

To move beyond surface-level capabilities with your AI, NLU must be a priority. This means finding the appropriate use case for your organization. The following examples are potential options to start with.


How Workplace Giving can Boost Employee Engagement in Remote Teams

20 percent of remote employees say loneliness is their biggest struggle. At times, it's hard to feel connected and engaged when you work remotely. Workplace/corporate giving to causes in need is a way to engage employees across remote teams and make them feel committed and involved in your organization. This post is for Grateful, an app that helps businesses and individuals give to nonprofits.


Best Practices for Socializing while Social Distancing

The pestilential nature of the coronavirus can throw a wrench into your social life. A person infected with coronavirus can spread aerosols when they talk or breathe, even if they show no symptoms. It helps to have your eyes wide open to the types of social situations you can enjoy and what you should avoid. This post will arm you with the knowledge you need to stay safe as you take back your social life.



Content Freelance Writer

-Written for B2B companies like STANLEY Black & Decker and Performyard -Write scientifically driven articles about the ketogenic diet-Ghostwrote business E-book, 'Clients and Cashflow'-5 Star Reviews and 100% Rehire rate on Upwork

Company: Self-Employed

I worked there from 4/2018 until now

Senior Content Marketing Specialist

-Maximized revenue growth and new business acquisition by conceptualizing, developing, and presenting cutting-edge data management solutions made specifically for B2B sales. -Optimized awareness of brands by incorporating hard-hitting content and key brand messaging that appealed to target demographics. -Exemplified expertise in developing content across multiple digital platforms in the forms of eBooks, web pages, tip sheets, case studies, infographics, and content pillar pages.

Company: Experian

I worked there from /2018 until /2019

Content I Write


Great to work with!

She delivers well-written content on time, is very responsive, and is a joy to work with.

Stephanie Roulic, nDash.co