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nDash Writer Profile for Amanda Massello

Amanda Massello

Headline

Marketing & Ecommerce

About Me

Well-rounded consumer marketing professional and writer with experience on both the client & agency side.

10 years of experience working with brands, startups and healthcare organizations. 

Skills & Expertise

 Digital Marketing Strategy • Digital Marketing Analytics • Ecommerce • Project Management • Content Marketing • Influencer Marketing • Product Marketing • Search Engine Optimization (SEO) • Social Media Marketing & Advertising • Email Marketing • Public Relations • Writing & Editing • Blogging

Industries I Write About

Lifestyle

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Health & Wellness

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Technology

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My Writing Samples

Brand Welcome Email (First in Series)

Welcome email rebranding to position food startup as health-conscious.

https://www.linkedin.com/in/amandamassello/detail/treasury/position:758325849/?entityUrn=urn%3Ali%3Afs_treasuryMedia%3A(ACoAAAG-ty4Bbo5IE1VT_sRWgcnhdYeBrQms7jQ%2C1538171563749)&section=position%3A758325849&treasuryCount=5

Maple Syrup Supplier Profile

One of several supplier profiles written to create transparency and showcase ingredient quality for premium health food startup 88 Acres while I was Director of Marketing.

https://88acres.com/blogs/news/meet-our-maple-syrup-supplier-bascom-maple-farm

Fashion SEO Strategy Article

One of several articles published by Search Engine Watch while I was a contributing writer.

https://searchenginewatch.com/sew/how-to/2259396/seo-keyword-strategy-for-fashion-ecommerce-websites-it-s-all-about-trends

Experience

Acquisition Marketing

Acquisition Marketing - Email, Facebook Ads, Social Media & Influencer Management, Direct Mail, SEO.

Company: Project Repat

I worked there from 6/2018 until 9/2018

Director of Marketing & Ecommerce

Led marketing & direct-to-consumer for premium health food startup.

Company: 88 Acres

I worked there from 1/2016 until 3/2018

Contributing Writer

Contributed articles on ecommerce search engine optimization.

Company: Search Engine Watch

I worked there from 4/2013 until 12/2013

Product Marketing Manager

-Wrote best practice resources on ecommerce merchandising and marketing, such as: ebooks, executive reports, infographics, blog posts, and bylines. Samples available upon request.

Company: Demandware

I worked there from 4/2014 until 12/2015

Features Writer

Contributed feature articles for the travel section.

Company: Shoestring Magazine

I worked there from 6/2007 until 6/2009

Content I Write