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nDash Writer Profile for Lavan Jeyarupalingam

Lavan Jeyarupalingam

Headline

Copywriter

About Me

Freelance copywriter with 5 years ad industry experience.

I've mostly been working for the automotive sector but I am a diligent researcher and pride myself on working quickly, so I'm able to provide copy for a number of different industries. 

You tell me what you want said, and I'll make those words sing. 

I write copy that is persuasive - copy that sells. 

Industries I Write About

Industrial

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Health & Wellness

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My Writing Samples

Company Reputation Management - Blog Post - Jaegerson Digital)

A post for Jaegerson Digital's blog to show small businesses how to handle their online reputation management, ending with a call to action to encourage readers to use Jaegerson's services for their reputation management needs.

https://drive.google.com/open?id=1Q31s_WrPeRJSqB1Aewue95W937zWyCPT

Jeep Grand Cherokee - Catalogue - Jeep

Sales Collateral - Copy for the new Jeep Grand Cherokee catalogue for use online and in dealerships.

https://drive.google.com/open?id=1jtEg1w-CDcjp0GmIYkxhcGIIlo3HlciC

How To Create A Resume - Blog Post - Resume.io

A blog post to give people starting their careers some advice on how to create a resume, without simply rehashing the same boring bullet point lists that are found on most websites.

https://drive.google.com/open?id=14EqmX2mbET6ObqXWJIEMdBuoCU_08ySS

Brand Book - Maserati

Copy for Maserati's new Brand Book - created to help anyone who works with Maserati understand the brand's history, story, positioning, and values.

https://drive.google.com/open?id=1zZsCJVg3lXE-q6rG50FIxHl1U8ulUz7K

True - Brand Short Film Screenplay - Jeep

A screenplay for a short film for Jeep.

https://drive.google.com/open?id=1C_--LskeH1dVxc0eRTv6KRhWAPLNzhbO

We Are The Waves - (TVC Script & Treatment) - Jeep & World Surf League

A TVC for Jeep's sponsorship of the World Surf League. Concept, script, and treatment all by me.

https://drive.google.com/open?id=108w-dAuWphGNs5YhLhizlp1OVDGrMmNy

Powered by People - D&AD 2014 New Blood Yellow Pencil Winner - Concept & Case Study - Unilever

While studying advertising my creative partner and I won a coveted Yellow Pencil from D&AD - a Global Association for Creative Advertising & Design Awards. Between us, we researched the brief, came up with the idea, wrote the case study, drew and animated the video and produced the VO. We beat a number of other submissions from students at some of the best advertising schools in the world and won the prize for our category.

https://www.dandad.org/awards/new-blood/2014/unilever-solve-megacity-problems/2597/domex-powered-by-people/

A Love Letter To You - Article - Berlin ArtParasites

A self-help article I pitched and was subsequently published by Berlin Art Parasites.

http://www.artparasites.com/the-love-letter-i-wrote-to-myself-to-banish-all-inner-demons/

Experience

Freelance Copywriter

For the last 8 years, I've been doing two things - writing and selling. I'd like to think I'm pretty good at it by now. With a plenty of professional writing experience under my belt, I provide a number of different writing services for my clients. I've written creative advertising campaigns (both ATL and BTL), TVC scripts, script treatments, marketing copy, blog posts, sales emails, articles, car catalogues and brand books.

Company: Lavan Jeyarupalingam

I worked there from 10/2018 until now

Copywriter

Leo Burnett is an international advertising giant. Whilst working in the Turin office I primarily worked for Fiat Chrysler Automobiles, producing ideas and copy for some of the biggest car brands in the world.

Company: Leo Burnett

I worked there from 3/2016 until 10/2018

Content I Write