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Greetings. I’m a B2B sales funnel copywriter and marketing automation geek. I write direct-response copy that generates leads. And I write and build automated email campaigns that nurture your leads and move them down your funnel—towards a sale.
As a direct response pro, I write compelling PPC ads, social media ads, boosted posts, landing pages, email austoresponder sequences, white papers, case studies and more.
Since 1988, over 285 high-tech firms, advertising agencies, direct marketing agencies, non-profits, government departments, businesses and other organizations have retained my services to craft their promotional messages. Many of them found me on the Web, reviewed my credentials, then hired me without delay.
For those who care to know, my copywriting advice appears in marketing textbooks and guides, including Canadian Marketing. 5th ed., Internet Marketing for Less than $500/Year, and Start and Run a Profitable Copywriting Business. I have written five books on copywriting: Breakthrough Fundraising Letters, Mail Superiority, Pushing the Envelope, Lucrative Donor Newsletters and Online Fundraising Secrets. I have co-authored a number of books, including two editions of The Canada Yearbook and two editions of Canada: A Portrait, one of which won awards across Canada.
I have taught direct response copywriting at the post-graduate level. I taught a 12-week course, Copywriting that Sells, at the University of Toronto School of Continuing Studies. And I was invited for many years to teach a class on direct mail fundraising copywriting at Humber College.
As a professional direct response copywriter, I promote many products and services for my clients, including computer hardware, object-oriented software development, insurance, encryption and authentication software, employee management software, utility trailers, mortgage software, aerospace, florist supplies, management consulting, yachts, digital cellular and landline telecommunications, construction management software, continuing education for dentists, interactive voice response, digital video transmission systems, advanced manufacturing, graphic design, industrial pumps, semiconductor and electronics, integrated circuit design, manufacture and testing, welding and fabrication, laptops, desktops, and pre-paid Internet access. As a direct marketing copywriter, I even helped a client use direct mail to sell a coffee table book about Elvis Presley. Don’t ask.
I teach copywriting through my weekly newsletter and my copywriting courses on Udemy. Through my conference workshops, copywriting classes, telephone seminars, webinars, trade journal articles, newsletters, blog posts and in my many books, I have helped thousands of copywriters on four continents master the craft of generating leads on paper and in pixels.
B2B sales collateral promoting telecommunications services. Brochures: 4 Factsheets: 16 Words: 13,000
B2B sales collateral profiling the affiliates of Newbridge Networks. Kit folder: 1 Factsheets: 15 Words: 9,000
GPS vehicle tracking system. Direct mail postcards, landing page, lead magnet, email series.
Credit report software. Direct mail postcards, video ads, landing page.
Postcards, sales letters and more.
Website copywriting and design.
Brochures, factsheets and other collateral
Blog post about the classic blunders that manuafcturers make with their product demo videos.
Tips for boosting online sales with compelling offers.
Freelance B2B copywriter and content marketing writer.
Company: Sharpe Copy
I worked there from 1/1995 until now
Alan has been a pleasure to work with. He absorbs the project requirements and delivers well-crafted copy that is presented in a professional way. The copy is on brand and adjusted to fit those requirements, along with any edit cycles, and he's been helpful at suggesting areas that can improve strategic connections. He's made this a seamless process.
Mark Glucki, Titan Creative
It has been a pleasure working with Alan over the past year and we will continue to work with him moving forward. He is extremely professional, prompt and reliable. He pushes each piece of our work to ensure it accomplishes a purpose. It is also a huge asset that he has extensive SEO experience and knows how to properly optimize website content from the start.
Amanda Main, MBA, 11 - 11 Marketing Co